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All Journal Jurnal Manajemen Stratejik dan Simulasi Bisnis
Aufa Shandra Tama
Fakultas Ekonomi dan Bisnis, Universitas Andalas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Antecedents of panic buying in supermarkets during the early phase of the Covid-19 pandemic: The direct effect of Perceived Scarcity, Emotions, and Social Media Information Overload Aufa Shandra Tama; Syafrizal Syafrizal; Rahmat Eka Putra
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 3 No 2 (2022): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.3.2.62-81.2022

Abstract

One of the main factors that cause panic buying is a crisis situation. The global Covid-19 outbreak has prompted consumers to panic buying. Especially experienced by consumers of retail stores in the city of Padang (West Sumatra-Indonesia). This phenomenon prompted researchers to examine the effect of perceptions of product scarcity, emotions, and social media consumption on panic buying in the city of Padang. Total of 125 samples were obtained through an online survey questionnaire. The data were analyzed using the Structural Equation Model with the SmartPLS statistical tool. The results of the study show that emotions and social media information have a positive and significant influence on panic buying. However, the perception of scarcity has no significant effect on panic buying. The results of the study are then discussed and have implications for the development of theory and practice.
Co-Authors Rahmat Eka Putra Syafrizal Syafrizal