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All Journal Jurnal Pengabdian Masyarakat: BAKTI KITA West Science Journal Economic and Entrepreneurship
Novi Darmayanti
Universitas Islam Darul 'Ulum
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMANFAATAN LIMBAH KULIT JAGUNG UNTUK MENINGKATKAN PEREKONOMIAN DI DESA Novi Darmayanti
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol 2 No 1 (2021): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v2i1.3688

Abstract

The purpose of community service is to provide a pilot and training for the community in the form ofcraft making which utilizes corn husk agricultural waste as an effort to utilize the environmental potential ofPejok Sub-District, Kepohbaru Sub-District, Bojonegoro Regency. The method used is giving material anddemonstration. Characteristics of Pejok village community, especially mothers, mostly as housewives, theexistence of this training is to increase knowledge about the benefits of corn husk waste as raw material formaking handicrafts that have a sale value. In 6 months the farmers do 2 harvests. If in one harvest the farmerscan produce as much as 3 tons of waste, then it can be calculated in half a year producing as much as 6 tons. If 1ton produces 2000 handicrafts that sell for 50 thousand / craft then the income is 100,000. Means that if 6 tonswill produce a selling value of 120,000. So the business of utilizing corn husk waste is quite feasible to bedeveloped and can improve the economy of farmers or residents in Pejok village around 80% percent.
Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia Hommy Dorthy Ellyany Sinaga; Syamsulbahri Syamsulbahri; Ali Muhajir; Novi Darmayanti
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.647

Abstract

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.
Co-Authors . Syamsulbahri Ali muhajir, Ali Hommy Dorthy Ellyany Sinaga