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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan
Eha Hasni Wahidhani
Fakultas Ekonomi dan Bisnis Universitas Nusa Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Persepsi Dan Preferensi Masyarakat Terhadap Keputusan Pembelian Produk Ramah Lingkungan Isbandriyati Mutmainah; Nia Sonani; Eha Hasni Wahidhani; Rumna Rumna
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1307

Abstract

Peningkatan perubahan iklim dan pemanasan global berdampak pada peningkatan kepedulian masyarakat terhadap masalah lingkungan. Penelitian ini bertujuan untuk menganalisis preferensi konsumen dalam pengambilan keputusan pembelian produk ramah lingkungan, studi kasus pada konsumen non-member produk plastik merek Tupperware. Analisis deskriptif dan korelasi digunakan untuk menganalisis pengetahuan konsumen mengenai produk ramah lingkungan, perilaku membeli, minat beli konsumen terhadap produk ramah lingkungan, serta keputusan pembelian produk ramah lingkungan, sementara analisis korelasi digunakan untuk menguji keeratan hubungan antara  pengetahuan konsumen terhadap produk ramah lingkungan, perilaku membeli, minat beli konsumen terhadap produk ramah lingkungan, dan keputusan pembelan produk ramah lingkungan. Hasil penelitian menunjukkan bahwa sebagian besar responden setuju bahwa produk Tupperware merupakan produk yang aman dan ramah lingkungan. Sebagian besar responden memiliki pengetahuan yang banyak tentang produk Tupperware dan ciri-ciri produk ramah lingkungan dan meyakini bahwa produk Tupperware memang aman dan ramah lingkungan. Kata kunci: Persepsi, Preferensi, Produk Ramah Lingkungan
Pengaruh Modal Kerja Dan Produktivitas Terhadap Profitabilitas Di Masa Pandemi Covid-19 Eha Hasni Wahidhani; Dewi Fitrianti
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1573

Abstract

This study aims to build a decision-making model on the amount of working capital needed to increase business productivity so that it will ultimately increase sales turnover. It is expected that if the sales turnover increases, the company's profit will also increase. Working capital and work productivity of MSMEs as variables that affect the profitability or operating income. While the object of research used is MSME actors in the city of Bogor. This type of associative/correlative descriptive research. Arikunto (2006) states that correlative research is research that aims to find whether or not there is a relationship, how close the relationship is, and whether or not the relationship is meaningful. The population in this study are MSME actors spread across the city of Bogor. In this study, multiple linear regression analysis was not performed manually, but by using IBM SPSS Statistics Version 22. The results showed that there was a significant effect of working capital and productivity either partially or simultaneously or simultaneously on profitability. Keywords: Working capital, productivity, and profitability
Co-Authors Dewi Fitrianti Isbandriyati Mutmainah Rumna, Rumna