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All Journal JAKA (Jurnal Akuntansi, Keuangan dan Auditing) SAP (Susunan Artikel Pendidikan)
Choerul Umam
Universitas Dian Nuswantoro
Economics, Econometrics & Finance

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Konsep Dan Strategi Pemasaran Diperlukan untuk Menyikapi Persaingan Bisnis Perusahaan Kelvin Pedro Gamalael; Angel Frilyaningrum; Tri Esti Rahayuningtyas; Choerul Umam
JAKA (Jurnal Akuntansi, Keuangan, dan Auditing) Vol 3, No 2 (2022): JAKA (Jurnal Akuntansi, Keuangan, dan Auditing)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/jaka.v3i2.7208

Abstract

The level of business competition in this era of globalization occurs very quickly and tightly, this makes every business actor, especially companies, must be able to find a way out. One aspect that really needs attention is the marketing aspect. With this marketing concept and strategy the company can continue to exist in carrying out its business activities. The company is also expected to be able to face growing competition and be able to achieve the desired success. The purpose and intent of this research is to find out and analyze several concepts and good marketing strategies in order to address the current business competition. The research method used is a qualitative approach which is carried out by taking secondary data sources from previous references such as literature. , various journals, as well as related documents according to the study and research themes and analyzed. Through this research, it is explained that the business world really needs good marketing concepts and strategies in order to be able to compete. Of course, careful preparation in planning the concept and marketing strategy is needed. Thus, each concept and strategy produced is able to provide many benefits for both the Company and consumers.
Peningkatan Mutu Pusat Pembelajaran Sunan Kalijogo dengan Strategi Two Stay Two Stray Tri Esti Rahayuningtyas; Widyatmoko Widyatmoko; Mahadika Pradipta Himawan; Choerul Umam
SAP (Susunan Artikel Pendidikan) Vol. 10 No. 2 (2025): SAP
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sap.v10i2.615

Abstract

The learning system in non-formal educational institutions still faces challenges such as low active student participation and the dominance of a tutor-centered approach that makes the learning process monotonous. Therefore, innovative, interactive, and student-centered learning strategies are needed to create an interesting and meaningful learning atmosphere. This study aims to evaluate the effectiveness of the Two Stay Two Stray (TSTS) learning strategy in improving the quality of education at the Sunan Kalijogo Kediri Community Learning Center (PKBM) and provide strategic recommendations for innovative student-centered learning. The study was conducted in May 2025 using a qualitative approach, focusing on the experiences, behaviors, motivations, and interactions of participants holistically. The TSTS strategy fosters active two-way communication between tutors and students. So that students can express opinions, share ideas, and collaborate in finding solutions to help reduce boredom and improve understanding. The findings show that TSTS increases student participation and encourages a more interesting, inclusive, and humanistic learning environment, thereby improving the quality of teaching. The study contributes academically by becoming the basis for further research on the TSTS method in other PKBM programs, such as skills or entrepreneurship training.
Co-Authors Angel Frilyaningrum Kelvin Pedro Gamalael Mahadika Pradipta Himawan Tri Esti Rahayuningtyas Widyatmoko Widyatmoko