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All Journal Jurnal Kewarganegaraan JAKA (Jurnal Akuntansi, Keuangan dan Auditing) SAP (Susunan Artikel Pendidikan)
Choerul Umam
Universitas Dian Nuswantoro
Economics, Econometrics & Finance Education Social Sciences Other

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Konsep Dan Strategi Pemasaran Diperlukan untuk Menyikapi Persaingan Bisnis Perusahaan Kelvin Pedro Gamalael; Angel Frilyaningrum; Tri Esti Rahayuningtyas; Choerul Umam
JAKA (Jurnal Akuntansi, Keuangan, dan Auditing) Vol 3, No 2 (2022): JAKA (Jurnal Akuntansi, Keuangan, dan Auditing)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/jaka.v3i2.7208

Abstract

The level of business competition in this era of globalization occurs very quickly and tightly, this makes every business actor, especially companies, must be able to find a way out. One aspect that really needs attention is the marketing aspect. With this marketing concept and strategy the company can continue to exist in carrying out its business activities. The company is also expected to be able to face growing competition and be able to achieve the desired success. The purpose and intent of this research is to find out and analyze several concepts and good marketing strategies in order to address the current business competition. The research method used is a qualitative approach which is carried out by taking secondary data sources from previous references such as literature. , various journals, as well as related documents according to the study and research themes and analyzed. Through this research, it is explained that the business world really needs good marketing concepts and strategies in order to be able to compete. Of course, careful preparation in planning the concept and marketing strategy is needed. Thus, each concept and strategy produced is able to provide many benefits for both the Company and consumers.
Peningkatan Mutu Pusat Pembelajaran Sunan Kalijogo dengan Strategi Two Stay Two Stray Tri Esti Rahayuningtyas; Widyatmoko Widyatmoko; Mahadika Pradipta Himawan; Choerul Umam
SAP (Susunan Artikel Pendidikan) Vol. 10 No. 2 (2025): SAP
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sap.v10i2.615

Abstract

The learning system in non-formal educational institutions still faces challenges such as low active student participation and the dominance of a tutor-centered approach that makes the learning process monotonous. Therefore, innovative, interactive, and student-centered learning strategies are needed to create an interesting and meaningful learning atmosphere. This study aims to evaluate the effectiveness of the Two Stay Two Stray (TSTS) learning strategy in improving the quality of education at the Sunan Kalijogo Kediri Community Learning Center (PKBM) and provide strategic recommendations for innovative student-centered learning. The study was conducted in May 2025 using a qualitative approach, focusing on the experiences, behaviors, motivations, and interactions of participants holistically. The TSTS strategy fosters active two-way communication between tutors and students. So that students can express opinions, share ideas, and collaborate in finding solutions to help reduce boredom and improve understanding. The findings show that TSTS increases student participation and encourages a more interesting, inclusive, and humanistic learning environment, thereby improving the quality of teaching. The study contributes academically by becoming the basis for further research on the TSTS method in other PKBM programs, such as skills or entrepreneurship training.
Peran Kemasan Produk dan Harga dalam Meningkatkan Minat Beli Konsumen Produk Teh Dalam Kemasan di Provinsi Jakarta Hendy Tannady; Jefriyanto Jefriyanto; Syafrida Damanik; Widyatmoko Widyatmoko; Choerul Umam; Rr Iswahyuningsih; Dewi Ratih K; Rasmawati A. R.
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3808

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh harga dan kemasan produk terhadap minat beli konsumen produk Teh Botol Sosro di Jakarta. Variabel dalam penelitian ini adalah harga dan kemasan produk sebagai variabel bebas dan minat beli sebagai variabel terikat. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner penelitian melalui google form kepada 105 responden yang merupakan konsumen yang pernah membeli produk Teh Botol Sosro di Jakarta. Non-probability sampling merupakan teknik pengambilan sampel dalam penelitian ini, dengan salah satu teknik yaitu purposive sampling. Pengolahan data menggunakan statistik SPSS 18 dan hasilnya menunjukkan bahwa harga mempengaruhi minat beli konsumen, kemasan produk mempengaruhi minat beli konsumen, dan secara simultan terdapat pengaruh harga dan kemasan produk terhadap minat beli konsumen produk Teh Botol Sosro di Jakarta.Kata Kunci: Harga, Kemasan Produk, Minat Beli, Teh Botol Sosro AbstractThis study aims to determine the effect of price and product packaging on consumer buying interest in Teh Botol Sosro products in Jakarta. The variables in this study were price and product packaging as the independent variables and purchase interest as the dependent variable. This study uses quantitative methods by distributing research questionnaires via google form to 105 respondents who are consumers who have bought Teh Botol Sosro in Jakarta. Non-probability sampling is a sampling technique in this study, with one technique, namely purposive sampling. Data processing uses SPSS 18 statistics and the results show that price affects consumer purchase interest, product packaging affects consumer purchase interest, and simultaneously there is an effect of price and product packaging on consumer purchase interest in Teh Botol Sosro in Jakarta.Keywords: Price, Product Packaging, Purchase Interest, Teh Botol Sosro
Co-Authors Angel Frilyaningrum Dewi Ratih K Hendy Tannady Jefriyanto Jefriyanto Kelvin Pedro Gamalael Mahadika Pradipta Himawan Rasmawati A. R. Rr Iswahyuningsih Syafrida Damanik Tri Esti Rahayuningtyas Widyatmoko Widyatmoko