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PENGARUH BRAND TRUST SEPATU PANJAT TEBING LA SPORTIVA TERHADAP CONSUMER LOYALTY PADA ATLET DI JAWA BARAT Hernandias Argo S. C. Widianto; Anastasia Wulandari; Gemala Nurendah
JURNAL PSIKOLOGI INSIGHT Vol 6, No 1 (2022)
Publisher : Departemen Psikologi Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/insight.v6i1.52275

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand trust sepatu panjat tebing La Sportiva terhadap consumer loyalty pada atlet di Jawa Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian korelasional. Responden pada penelitian ini  berjumlah 179 atlet panjat tebing konsumen sepatu panjat tebing La Sportiva di Jawa Barat.  Responden pada penelitian ini berusia 14 sampai 27 tahun, diambil dengan menggunakan teknik purposive sampling. Instrument yang digunakan untuk pengambilan data adalah brand trust e-commerce (Septiani, 2017) dan developing a scale to measure consumer loyalty (Bobâlcă et al, 2012). Teknis analisis data pada penelitian ini menggunakan teknik analisis regresi linear sederhana. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan antara brand trust terhadap consumer loyalty sepatu panjat tebing La Sportiva pada atlet di Jawa Barat.
PERSEPSI RISIKO DAN KESIAPSIAGAAN TERHADAP BENCANA ASAP PADA MASYARAKAT KELURAHAN KAMPUNG DALAM KECAMATAN SIAK – RIAU Sitti Chotidjah; Yolanda Frianka Sriputri; Anastasia Wulandari
Jurnal Manajemen Bencana (JMB) Vol. 9 No. 2 (2023): Jurnal Manajemen Bencana (JMB)
Publisher : Republic of Indonesia Defense University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33172/jmb.v9i2.14522

Abstract

Forest and land fires often occur in Riau Province which caused many negative impacts in everyday life. This study was to determine the relationship between risk perception and preparedness for smoke in Kampung Dalam, Siak – Riau. The sample were 504 respondent, age 20 – 39 years old, with 168 man and 336 woman. The risk perception instrument used the risk perception instrument from Dingde Xu, Yi Liu, Xin Deng, Chen Qing, Linmei Zhuang, Zhuolin Yong and Kai Huang (2019). The preparedness instrument was from LIPI and UNESCO. Both instruments were modified according to research problems. The data analysis technique used a simple regression analysis technique. The results showed a significance value of 0.000 (< 0.05) with R Square 0.039. It means there was relationship between risk perception and preparedness for smoke with 3.9% contribution from risk perception. T-test for risk perception showed that occupation had significant contribution, housewife had highest risk perception for smoke. However there was no differences significant in preparedness for smoke.