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All Journal Sigma : Journal of Economic and Business
Ibnu Hajar
STIE Enam Enam Kendari
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KEBIJAKAN HUTANG TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN FOOD AND BEVERAGE BURSA EFEK INDONESIA Ketut Susanta; Ibnu Hajar; Wahyuni Rahmah
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/1k0pjd57

Abstract

This reaearch is a qualitative research that aims to determine: 1. The effect of debt policy (DAR and DER) on the financial performance of the IDX Food and Beverage company; 2. The effect of DAR on the financial performance of IDX Food and Beverage companies; 3. The effect of DER on the financial performance of IDX Food and Beverage companies. Food and Beverages companies are one of the sectors of manufacturing companies that continue to experience growth over time.The results of this study indicate that debt policy as measured by the debt to asset ratio and debt to equity ratio simultaneously has a positive and significant effect on the financial performance of food and beverage companies on the IDX. This shows that the use of proportional debt will further improve the company's financial performance; Debt to asset ratio has a negative and significant effect on the financial performance of food and beverage companies on the IDX. This shows that the lower the company's DAR ratio, the more it will improve the company's financial performance; Debt to equity ratio has a positive and insignificant effect on the financial performance of food and beverage companies on the IDX. This shows that the better the company's DER ratio, the more the company's financial performance will improve but not significantly.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI DEALERPT. NUSANTARA SAKTI CABANG MANDONGA KOTA KENDARI Sulaiman; Ibnu Hajar; La Ode Almana
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/z49kka34

Abstract

The purpose of the study was to determine the effect of the marketing mix on purchasing decisions for Honda motorcycles at Dealer PT. Nusantara Sakti Mandonga Branch, Kendari City. The population in this study were all consumers of PT. Nusantara Sakti Mandonga Branch, Kendari City, who bought 278 Honda motorcycles in 2021. The sample of this study was 74 respondents using the slovin method. The type of data used in this study is primary data. The data analysis method used is quantitative descriptive analysis. The analytical tool used is simple Linear Regression. The results of the study stated that the marketing mix which includes; product, price, place and promotion have a positive and significant effect on purchasing decisions, meaning that the higher or better the marketing mix, the purchasing decisions will increase.
Co-Authors Ketut Susanta La Ode Almana Sulaiman Suprapti Vivianti Wahyuni Rahmah