Article Per Year (5 Year)
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All Journal Sigma : Journal of Economic and Business TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
La Ode Almana
STIE Enam Enam Kendari
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI DEALERPT. NUSANTARA SAKTI CABANG MANDONGA KOTA KENDARI Sulaiman; Ibnu Hajar; La Ode Almana
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/z49kka34

Abstract

The purpose of the study was to determine the effect of the marketing mix on purchasing decisions for Honda motorcycles at Dealer PT. Nusantara Sakti Mandonga Branch, Kendari City. The population in this study were all consumers of PT. Nusantara Sakti Mandonga Branch, Kendari City, who bought 278 Honda motorcycles in 2021. The sample of this study was 74 respondents using the slovin method. The type of data used in this study is primary data. The data analysis method used is quantitative descriptive analysis. The analytical tool used is simple Linear Regression. The results of the study stated that the marketing mix which includes; product, price, place and promotion have a positive and significant effect on purchasing decisions, meaning that the higher or better the marketing mix, the purchasing decisions will increase.
Exploring Work Experience, Risk Management, and Job Performance: The Moderating Effect of Employee Competency Ahmat; La Ode Almana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 5 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the relationship among work experience, risk management, employee competency, and job performance in a regional banking organization. The study focuses on risk management as the mechanism through which work experience contributes to job performance and on employee competency as a condition that strengthens the use of work experience in managing risk. A quantitative explanatory design was applied, and data were collected from employees of PT BPR Bahteramas (Perseroda) across Southeast Sulawesi. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that work experience supports better risk management practices, while stronger risk management is associated with higher job performance. Risk management also serves as an important mediating mechanism linking work experience with job performance. In addition, employee competency strengthens the contribution of work experience to risk management. These findings suggest that experience becomes more valuable when employees possess the competencies needed to interpret prior work situations, apply appropriate procedures, and respond to risk consistently. The study highlights the importance of integrating experience-based learning, competency development, and risk management practices in employee performance management.
Co-Authors Abd. Azis Muthalib Abdul Razak Adam, Laode Bahana Ahmat Alamsah Sade Arifuddin Mas’ud Friska Auliya Wulandari Herman Ibnu Hajar Idham Halid Mahmudin A. Sabilalo Mangkona Samsul Rijal Sulaiman Supriaddin, Nofal Zesy Pratiwi