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Arthur Vincent Ballesteros
University of Santo Tomas, Philippines
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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The Moderating Effect of Location on Online Business Performance in the Philippines Nathaniel Salcedo; Arthur Vincent Ballesteros; Marie Antoinette Rosete
UJoST- Universal Journal of Science and Technology Vol. 1 No. 2 (2022): September 2022
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v1i2.90

Abstract

It has been proven that business location greatly affects the performance of traditional businesses. The rise of online businesses was mainly due to their convenience in terms of location and customer proximity. The study aims to determine whether location serves as a moderating factor in the newer online businesses in terms of various determinants. With the prevalence of e-commerce, we would like to determine if these variables still play a factor in choosing an online business location as likewise with traditional businesses. This research demonstrates whether or not an online business location is correlated with business firm size, capital, and internet connection. The results indicate that location does in fact serve as a moderator in the relationship between firm size, starting capital, internet connectivity, and firm performance.
Co-Authors Marie Antoinette Rosete Nathaniel Salcedo