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Muthia Valerina R.
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Aksesibilitas dan Fasilitas terhadap Kepuasan Konsumen Halsean Coffee & Resto Muthia Valerina R.; Rina Adysholihah F.
International Journal Administration Business and Organization Vol 3 No 2 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.210

Abstract

Currently, enjoying coffee has become a lifestyle for the community, this makes coffee shops one of the promising businesses in Indonesia. But it is undeniable, business people must pay attention to supporting factors such as access, facilities and other factors in building a coffee shop. Therefore, this study was made with the aim of examining the effect of accessibility, facilities, and customer satisfaction at Halsean Coffee & Resto. This study uses an explanatory method with a quantitative approach. A total of 300 visitors to Halsean Coffee & Resto in Cimahi and surrounding areas were involved in this research. Data analysis in this study used frequency analysis, factor analysis, data normality analysis, and simple regression analysis with the help of SPSS v.24 software. The results of data analysis found that accessibility has a negative and insignificant direction on customer satisfaction, on the contrary, facilities have a positive and significant direction on customer satisfaction.
Co-Authors Rina Adysholihah F.