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Abror
Universitas Negeri Padang
Decision Sciences, Operations Research & Management

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Journal : Operations Management and Information System Studies

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Customer satisfaction, customer engagement, trust, and online review of maxim application user Alfajri Wetra; Abror
Operations Management and Information System Studies Vol. 2 No. 4 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i4.91

Abstract

This study's main objective was to determine how user engagement and happiness with the Maxim application in the city of Padang affected their online reviews. Second, comprehending how customer participation in online reviews is impacted by the use of the Maxim application in the city of Padang. The results of the investigation allow us to derive the following conclusions: Online Reviews (Y) of users of the Maxim application in Padang City are significantly and favorably influenced by Customer Satisfaction (X1) in that city. Online Reviews (Y) of users of the Maxim application in Padang City are positively and significantly impacted by Customer Engagement (X2) as well. Second, customer engagement (Z) users of the maxim application in Padang have a positive and considerable influence on customer satisfaction (X1) users. Third, Customer Engagement has an impact on Online Reviews through Customer Satisfaction, but Trust (X2) has a positive and significant impact on Online Reviews (Y) of users of the Maxim application in the city of Padang. Fifth, Padang's customer engagement (Z) has no bearing on online reviews (Y) of Maxim application users; if customer engagement is insignificant, then usage of the Maxim application won't increase.
The effect of subjective norm and electronic word of mouth on university choice Tirta Alkautsar Amril; Abror
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.120

Abstract

The purpose of this study was to determine the effect of subjective norms and electronic word of mouth on university choice with brand equity as a mediating variable (case studies at Universitas Negeri Padang). This research is quantitative research with the positivistic method. The sampling technique in this study used the nonprobability sampling method, namely the purposive sampling technique. Data was collected using a questionnaire in the form of a Likert scale with five alternative answers. The data analysis technique used SEM-PLS with software SmartPLS version 3. The results of the study found that subjective norms had a direct and significant effect on university choice. E-wom has a direct and significant effect on university choice. Brand equity has a direct and significant effect on university choice. Subjective norms have a direct and significant effect on brand equity. E-wom has a direct and significant effect on brand equity. There is an influence of subjective norms on university choice mediated by brand equity. There is an influence of e-wom on university choice mediated by brand equity.
Co-Authors Alfajri Wetra Tirta Alkautsar Amril