Article Per Year (5 Year)
p-Index From 2021 - 2026
1.578
P-Index
This Author published in this journals
All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Al-Kharaj: Journal of Islamic Economic and Business Ilomata International Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Operations Management and Information System Studies Jurnal Multidisiplin Madani (MUDIMA) Journal of Indonesian Management Jurnal Ecogen
Abror
Universitas Negeri Padang
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Customer satisfaction, customer engagement, trust, and online review of maxim application user Alfajri Wetra; Abror
Operations Management and Information System Studies Vol. 2 No. 4 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i4.91

Abstract

This study's main objective was to determine how user engagement and happiness with the Maxim application in the city of Padang affected their online reviews. Second, comprehending how customer participation in online reviews is impacted by the use of the Maxim application in the city of Padang. The results of the investigation allow us to derive the following conclusions: Online Reviews (Y) of users of the Maxim application in Padang City are significantly and favorably influenced by Customer Satisfaction (X1) in that city. Online Reviews (Y) of users of the Maxim application in Padang City are positively and significantly impacted by Customer Engagement (X2) as well. Second, customer engagement (Z) users of the maxim application in Padang have a positive and considerable influence on customer satisfaction (X1) users. Third, Customer Engagement has an impact on Online Reviews through Customer Satisfaction, but Trust (X2) has a positive and significant impact on Online Reviews (Y) of users of the Maxim application in the city of Padang. Fifth, Padang's customer engagement (Z) has no bearing on online reviews (Y) of Maxim application users; if customer engagement is insignificant, then usage of the Maxim application won't increase.
The effect of subjective norm and electronic word of mouth on university choice Tirta Alkautsar Amril; Abror
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.120

Abstract

The purpose of this study was to determine the effect of subjective norms and electronic word of mouth on university choice with brand equity as a mediating variable (case studies at Universitas Negeri Padang). This research is quantitative research with the positivistic method. The sampling technique in this study used the nonprobability sampling method, namely the purposive sampling technique. Data was collected using a questionnaire in the form of a Likert scale with five alternative answers. The data analysis technique used SEM-PLS with software SmartPLS version 3. The results of the study found that subjective norms had a direct and significant effect on university choice. E-wom has a direct and significant effect on university choice. Brand equity has a direct and significant effect on university choice. Subjective norms have a direct and significant effect on brand equity. E-wom has a direct and significant effect on brand equity. There is an influence of subjective norms on university choice mediated by brand equity. There is an influence of e-wom on university choice mediated by brand equity.
Culinary Competitiveness : A Systematic Literature Review and Bibliometric Analysis Khadijah Nurani; Yunia Wardi; Abror; Perengki Susanto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8662

Abstract

Industri kuliner saat ini mengalami transformasi yang sangat pesat sebagai dampak dari globalisasi, digitalisasi, serta perubahan preferensi konsumen yang semakin dinamis. Kondisi tersebut menjadikan culinary competitiveness sebagai faktor strategis dalam meningkatkan daya saing usaha di sektor kuliner. Namun demikian, kajian mengenai daya saing kuliner masih bersifat terfragmentasi dan belum memiliki kerangka konseptual yang komprehensif. Penelitian ini bertujuan untuk menganalisis perkembangan literatur culinary competitiveness, mengidentifikasi pola distribusi penelitian, serta mengeksplorasi implikasi teoritis dan praktis bagi penelitian di masa mendatang. Penelitian ini menggunakan pendekatan Systematic Literature Review (SLR) yang dikombinasikan dengan analisis bibliometrik berbasis perangkat lunak VOSviewer dan data dari basis Scopus. Proses seleksi artikel dilakukan berdasarkan pedoman PRISMA, sehingga diperoleh 73 artikel yang memenuhi kriteria inklusi dari total 2.806 dokumen awal yang diidentifikasi. Hasil analisis menunjukkan bahwa konsep culinary competitiveness berkembang menjadi konsep multidimensional yang dipengaruhi oleh inovasi, keberlanjutan (sustainability), transformasi digital, identitas budaya, serta kapabilitas dinamis organisasi. Penelitian berfokus pada culinary tourism, inovasi, dan keberlanjutan. Secara geografis, Indonesia menjadi salah satu negara dengan jumlah publikasi terbanyak terkait culinary competitiveness. Kesimpulannya, daya saing kuliner memiliki relevansi strategis dalam pengembangan industri kuliner dan ekonomi kreatif. Penelitian selanjutnya disarankan untuk mengeksplorasi lebih lanjut peran teknologi digital, kecerdasan buatan, dan media sosial dalam meningkatkan daya saing kuliner yang berkelanjutan.
Internal marketing dan Marketing strategy: Kajian Literatur Ameliasari Bartenputri; Yunia Wardi; Susi Evanita; Abror; Vidyarini Dwita
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.11

Abstract

The purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect data from 2020 to 2025. Utilizing PRISMA and VOS viewer, the research narrowed down 105,612 records to 29 relevant articles in business, management, and accounting. Findings highlight that internal marketing, pioneered by Berry in 1981, enhances employee motivation and commitment, thereby strengthening marketing strategies to boost market share, customer loyalty, and competitive advantage. The analysis reveals a strong connection between the two concepts, particularly in fostering organizational culture, market orientation, and brand performance. However, gaps remain, such as the lack of direct measurement of internal marketing’s impact on performance metrics like ROI or customer satisfaction, and limited integration of digital technologies like AI. Notable contributions from researchers like Yonggui Wang (311 citations) emphasize the concepts’ significance, though the low publication count per author suggests a need for more collaborative efforts. The study recommends future empirical research to establish causal links and explore technology’s role in internal marketing, particularly in Indonesia’s service sectors like higher education, to enhance marketing strategies as of now.
A Systematic Literature Review on Competitive Advantage, Market-Based Resources, and The Development Of A General Theory Of Marketing Fachri Afif; Abror; Vidyarini Dwita; Yunia Wardi
Journal of Indonesian Management Vol. 6 No. 1 (2026): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v6i1.4197

Abstract

Resource-Advantage (R-A) Theory has emerged as one of the most influential theoretical frameworks in marketing and strategic management for explaining how firms achieve and sustain competitive advantage through heterogeneous resources. Despite its growing application across various domains, including marketing strategy, innovation, customer relationship management, digital transformation, and sustainability, the literature remains fragmented. This study conducts a Systematic Literature Review (SLR) to synthesize the development, theoretical contributions, and future research directions of Resource-Advantage Theory in marketing. Following the PRISMA 2020 guidelines, articles published between 1995 and 2025 were identified from major academic databases, screened according to predefined inclusion and exclusion criteria, and analyzed using thematic synthesis. The findings reveal five dominant research themes: (1) competitive advantage and firm performance, (2) market-based resources and customer information assets, (3) marketing strategy and market segmentation, (4) digital transformation and analytical capabilities, and (5) sustainability and social impact. The review demonstrates that R-A Theory serves as a powerful integrative framework capable of bridging the divide between micro and macro marketing perspectives while providing a foundation for a general theory of marketing. The study concludes by proposing future research opportunities related to artificial intelligence, social commerce, customer engagement, and sustainable marketing.
Communal Accounting in Minangkabau Culture: An Ethno-Cultural Study of Badantam Practices Fitri Yulianis; Peregki Susanto; Abror; Nurul Asma Akmal; Erniwati
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8009

Abstract

This study examines the practice of Badantam, a tradition of financial mutual aid in Minangkabau wedding ceremonies, particularly in Nagari Ketaping, Padang Pariaman Regency. This tradition functions not only as a mechanism for pooling funds but also reflects the principles of customary-based accounting implemented simply yet imbued with cultural values. The primary focus of this research is to explore the accounting system used in Badantam, specifically a cash-basis system, in which recording occurs only for transactions received in cash or cash equivalents at the time of the event. A qualitative approach with ethnographic methods was employed. Data were collected through in-depth interviews, participant observation, and documentation, involving informants such as customary leaders, religious figures, community leaders, the wedding organizing family, and surrounding community members. Data analysis followed the interactive model of Miles, Huberman, and Saldana, while data validity was ensured through triangulation of sources, techniques, and time. The findings indicate that Badantam operates through four main stages: collection, recording, announcement, and supervision. During the recording stage, all contributions— whether cash or gold converted to cash value—are formally documented in a special ledger according to sequence and kinship category. This demonstrates the practical application of cash-basis accounting, where recognition occurs only upon actual receipt of funds. Furthermore, transparency is ensured through public announcement of each contribution via loudspeaker; accountability is reflected in clear reporting accessible to all; and supervision is implemented collectively by both the committee and community through direct verification of records and physical cash.This, Badantam can be viewed as an embodiment of cultural accounting, integrating cash-basis principles with the values of transparency, accountability, and collective oversight. This tradition demonstrates that modern accounting principles have long been embedded in Minangkabau customary systems, grounded in local wisdom, social solidarity, and internalized religious values. Keywords: Badantam, Communal Accounting, Minangkabau Culture
Emotional Exhaustion and Family Support in the Link Between Transactional Leadership and Crew Retention Nazarwin; Rino Rusdi; Abror; Riki Wanda Putra
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.1993

Abstract

This study examines how transactional leadership (TL) influences the retention intention (RI) of Indonesian seafarers through the mediating role of emotional exhaustion (EE) and the moderating effect of family support (FS). The research uses the Job Demands–Resources (JD–R) model to explain how excessive supervision, strict compliance, and punitive control can increase psychological strain and emotional fatigue. Data were collected from 298 crew members working on medium-sized vessels operated by national shipping companies and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that TL positively affects EE (β = 0.292, p < 0.001) and indirectly reduces RI (β = 0.037, p = 0.018), while maintaining a direct positive impact on RI (β = 0.317, p < 0.001). EE partially mediates the TL–RI relationship, suggesting that emotional fatigue can lead to “forced retention” driven by family and financial obligations. FS has a strong positive influence on RI (β = 0.576, p < 0.001) and moderates the EE–RI link (β = 0.102, p = 0.007), indicating its buffering role against emotional strain. Overall, the study highlights that balancing transactional leadership with supportive resources and structured recovery policies is crucial for sustaining crew retention in the maritime industry.
Religiosity, Trust, and Customer Satisfaction: A Systematic Review of Revisit Intentions in Sharia-Compliant Hotels Salsabila Fajrisani; Abror
Jurnal Multidisiplin Madani Vol. 5 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i4.185

Abstract

This study looks at how customer satisfaction, trust, and religiosity affect travelers' intentions to return to Sharia-compliant hotels (SHHs), a developing segment of the global hospitality market. The study synthesizes material published between 2019 and 2024 using the PRISMA standards for systematic literature review (SLR). According to the report, one of the main reasons Muslim customers choose SHHs—which provide services in line with Islamic values, such halal meals and prayer areas—is their level of religiosity. The association between satisfaction and intention to return is shown to be mediated by trust, and customer loyalty is fostered by moral conduct and openness. Furthermore, future visits are strongly predicted by customer satisfaction, which is impacted by both functional and spiritual service characteristics. The results highlight the necessity for hotels to match their services with Islamic principles in order to create enduring bonds with its patrons. In order to improve Muslim tourists' experiences, the study ends with a need for more research to hone theoretical frameworks and examine how these elements interact in various cultural contexts
SOR Model in Halal Tourism: A Systematic Review of Digital Stimuli and Tourist Responses: Model SOR dalam Pariwisata Halal: Tinjauan Sistematis terhadap Stimulus Digital dan Respons Wisatawan Anggy Qurnia Raafi Hasibuan; Yunia Wardi; Abror; Vidyarini Dwita; Susi Evanita
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 2 (2026): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i2.2385

Abstract

This study aims to synthesize the fragmented literature on the application of the Stimulus-Organism-Response (SOR) model within the digital halal tourism ecosystem and to formulate an integrative conceptual model. Using a systematic literature review (SLR) based on the PRISMA 2020 protocol, the research evaluated twelve Scopus Q1 articles published between 2020 and 2026. The results reveal a paradigm shift from static physical attributes to dynamic and immersive digital stimuli, including social media, virtual reality (VR), and artificial intelligence (AI). Furthermore, the findings indicate that Muslim tourists' loyalty and spiritual satisfaction are driven primarily by affective evaluation and sharia values rather than conventional price and quality metrics, with religiosity and digital halal literacy acting as crucial internal filters that moderate the conversion of digital stimuli into behavioral responses. Theoretically, this research contributes a conceptual model that effectively aligns spiritual dimensions with advanced digital technology. Practically, the study implies that successful digital marketing in halal tourism cannot rely on superficial commercial labeling, but must instead be built upon the genuine authenticity of the underlying ecosystem.
Co-Authors Alfajri Wetra Ameliasari Bartenputri Anggy Qurnia Raafi Hasibuan Erniwati Erniwati Fachri Afif Fitri Yulianis Khadijah Nurani Nazarwin Nurul Asma Akmal Peregki Susanto Perengki Susanto Riki Wanda Putra Rino Rusdi Salsabila Fajrisani Susi Evanita Tirta Alkautsar Amril Vidyarini Dwita Yunia Wardi