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All Journal Jurnal Bisnis Terapan KARYA: Jurnal Pengabdian Kepada Masyarakat Management Studies and Business Journal
Mentari Septynaputri Widodo
Politeknik Ubaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH PRICE SENSITIVITY DAN ENVIRONMENTALISM TERHADAP PURCHASE INTENTION PADA PAKAIAN THRIFT Mentari Septynaputri Widodo; Sadana Devica
Jurnal Bisnis Terapan Vol. 6 No. 2 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i2.5107

Abstract

Abstract A person's need for fashion is also always growing, with the need for fashion, now the trend of thrift clothes is also developing, which is known as thrifting. Thrifting is an activity to buy used goods, especially clothing with the aim of helping to reduce environmental pollution produced by fast fashion activities. Indonesian consumers' interest in these thrift goods is increasing over time. Where the data shows that the level of consumption of thrift clothing has increased by 21 percent in the last three years. Based on several previous studies, there are several things that affect a person's purchase intention in buying thrift goods. Among them are environmentalism and price sensitivity.The aim of this study is to investigate the unique characteristics of these consumers and offer a better understanding of the specific drivers of thrift product consumption. In particular, this study explores the reality (or lack thereof) of a number of assumptions regarding the consumption of thrift goods. Thisresearch was conducted on 106 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. Testing using the structural equation model (SEM) shows that price sensitivity has a significant effect on purchase intention, while a person's level of environmentalism is found to have no effect on purchase intention.
PEMBERDAYAAN UMKM MELALUI LITERASI TRANSAKSI DIGITAL, AFFILIATE MARKETING, DAN PENGELOLAAN PELANGGAN Sadana Devica; Mentari Septynaputri Widodo; Reina A Hadikusumo
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt to digital transformation in order to enhance competitiveness and business sustainability. However, many MSMEs still face challenges in adopting digital transactions, digital marketing strategies, and customer relationship management. This community service activity aims to improve MSMEs’ literacy and skills in digital transactions (mobile banking and QRIS), affiliate marketing strategies, and customer relationship management. The training involved 27 MSME actors in Surabaya, covering various business sectors such as food, beverages, fashion, and accessories crafts. The methods included preparation, implementation, and interactive training sessions delivered by three lecturers from the Marketing Management Study Program, Politeknik UBAYA. The training materials covered digital payment systems, affiliate marketing implementation using e-commerce platforms, and strategies for managing customer relationships effectively. The results showed high participant enthusiasm, increased understanding of QRIS implementation, successful creation of affiliate accounts, and improved awareness of customer engagement strategies. Overall, the program contributed positively to enhancing MSME digital literacy and practical skills. However, continuous assistance is still required to ensure sustainable implementation of digital strategies in business development.
PENGARUH CHATBOT EXPERIENCE DAN CUSTOMER TRUST TERHADAP CUSTOMER SATISFACTION PADA PLATFORM SHOPEE DI INDONESIA Mentari Septynaputri Widodo; Sadana Devica
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 12 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/87xgjv95

Abstract

Penggunaan chatbot pada platform e-commerce memiliki peran strategis dalam meningkatkan kualitas layanan digital. Penelitian ini bertujuan untuk menganalisis pengaruh chatbot experience dan customer trust terhadap customer satisfaction pada fitur chat dengan penjual di platform Shopee Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap pengguna chatbot Shopee. Analisis data dilakukan menggunakan pendekatan Structural Equation Modelling dengan bantuan perangkat lunak AMOS. Hasil penelitian menunjukkan bahwa chatbot experience berpengaruh positif terhadap customer satisfaction. Selain itu, customer trust juga terbukti memberikan pengaruh positif terhadap customer satisfaction. Temuan ini menegaskan bahwa kualitas pengalaman interaksi serta tingkat kepercayaan pelanggan terhadap chatbot menjadi faktor kunci dalam meningkatkan kepuasan pelanggan. Penelitian ini memberikan kontribusi teoritis dalam pengembangan kajian layanan digital berbasis kecerdasan buatan serta implikasi praktis bagi penjual dalam mengoptimalkan pemanfaatan chatbot pada platform e-commerce.
Co-Authors Reina A Hadikusumo Sadana Devica Sadana Devica