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PERSEPSI KONSUMEN TERHADAP FLASH SALE BELANJA ONLINE DAN PENGARUHNYA PADA KEPUTUSAN PEMBELIAN Sadana Devica
Jurnal Bisnis Terapan Vol. 4 No. 1 (2020): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v4i1.2276

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi konsumen terhadap program promosi dalam bentuk flash sale dan bagaimana pengaruhnya tehadap keputusan pembelian. Penelitian ini dilakukan pada 145 orang responden, sedangkan untuk teknik analisis data menggunakan confirmatory factor analysi (CFA) dan analisis regresi. Terdapat tujuh indikator persepsi konsumen yang diteliti, meliputi flash sale belanja online merupakan kesepakatan harga yang sangat menguntungkan konsumen, flash sale belanja online benar-benar menawarkan harga produk yang murah, produk yang ditawarkan pada saat flash sale belanja online tetap lebih murah meskipun di toko/ritel juga menawarkan promosi harga diskon, produk yang ditawarkan pada saat flash sale belanja online merupakan produk yang berkualitas, produk yang ditawarkan pada saat flash sale belanja online sangat beragam (bervariasi), berbelanja secara online pada saat flash sale sangat aman (dari aspek keaslian produk, metode pembayaran dan proses pengiriman), dan berbelanja secara online pada saat flash sale sangat mudah dan praktis. Hasil dari penelitian menunjukkan bahwa persepsi konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian. Bahkan terkadang konsumen juga melakukan pembelian tanpa perencanaan terlebih dahulu (impulse buying) ketika mereka mengetahui terdapat promo flash sale.
STUDI EMPIRIS TERHADAP NILAI YANG DIRASAKAN DAN KEPUASAN PELANGGAN PADA RESTORAN CEPAT SAJI Sadana Devica
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 3, No 3 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.894 KB) | DOI: 10.24198/adbispreneur.v3i3.19122

Abstract

 The aim of this study was to determine the effect of food quality, quality of physical environment, and service quality on customer perceived value and customer satisfaction. This research was conducted in five KFC restaurant outlets located in Surabaya. A total of 200 customers were examined, but only 165 questionnaires were processed because 35 questionnaires were identified as outliers so that they were excluded from the research data. The results of this study indicate that the food qualtiy has significantly effects on the customer perceived value, however the quality of the physical environment has no significant effect on the customer perceived value. Furthermore, service quality has significant effect on the customer perceived value and the customer perceived value has significant effect on customer satisfaction.Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas makanan, kualitas lingkungan fisik, dan kualitas pelayanan terhadap nilai yang dipersepsikan pelanggan serta kepuasan pelanggan. Penelitian ini dilakukan di lima outlet restoran KFC yang berada di Surabaya. Sebanyak 200 pelanggan yang diteliti, namun hanya 165 kuesioner yang dapat diolah karena 35 kuesioner teridentifikasi sebagai outlier sehingga dikeluarkan dari data penelitian. Hasil penelitian ini menunjukkan bahwa kualitas makanan berpengaruh secara signifikan terhadap nilai yang dipersepsikan pelanggan. Sedangkan kualitas lingkungan fisik menunjukkan tidak berpengaruh secara signifikan terhadap nilai yang dipersepsikan pelanggan. Selanjutnya, kualitas pelayanan menunjukkan pengaruh yang signifikan terhadap nilai yang dipersepsikan pelanggan dan yang terakhir adalah nilai yang dipersepsikan pelanggan menunjukkan pengaruh yang signifikan terhadap kepuasan pelanggan. 
PENDAMPINGAN DI YAYASAN PENDIDIKAN ISLAM JIWANALA DALAM RANGKA KEGIATAN PROMOSI DAN PAMERAN Sadana Devica
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.4039

Abstract

Mentoring at the Jiwanala Islamic Education Foundation is a form of community service activity carried out by Ubaya Polytechnic lecturers. This activity is carried out to provide insight to the marketing team at educational foundations to be able to optimize marketing activities by participating in educational exhibitions and conducting sales promotions. Assistance was provided starting from finding information about organizing educational exhibitions, designing, and making a booth, as well as preparing promotional media to be used during the exhibition. With this assistance, the marketing team of the Jiwanala Islamic Education Foundation can prepare marketing tools so that they can reach the right target market.
DOMPET DIGITAL: BERAGAM PROGRAM PROMOSI DAN PENGARUHNYA TERHADAP PEMBELIAN SECARA IMPULSIF Sadana Devica
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4756

Abstract

This study aims to determine the effect of promotional programs on impulse buying. This research was conducted on 200 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. There are four indicators of the promotion program studied, including 1) promotions in the form of cashback, reward points or discounts offered by digital wallets are very profitable; 2) promotions obtained in the form of cashback or reward points will save on purchase transactions; 3) payment transactions using digital wallets are more profitable than transactions using cash or non-cash (debit/credit cards); and 4) selecting tenants/retailers/shops/e-commerce/online transportation that cooperates with digital wallet platforms to benefit from the promotional programs offered which have proven to have a positive and significant effect on impulse purchases. The impulsive buying behavior shown by digital wallet users includes 1) using digital wallets as a means of payment transactions because they are interested in the promotional programs offered and 2) often making purchases without prior planning because they are interested in promotional programs offered by digital wallets found in various tenant/retail/store/e-commerce/online transportation.
PENGARUH PRICE SENSITIVITY DAN ENVIRONMENTALISM TERHADAP PURCHASE INTENTION PADA PAKAIAN THRIFT Mentari Septynaputri Widodo; Sadana Devica
Jurnal Bisnis Terapan Vol. 6 No. 2 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i2.5107

Abstract

Abstract A person's need for fashion is also always growing, with the need for fashion, now the trend of thrift clothes is also developing, which is known as thrifting. Thrifting is an activity to buy used goods, especially clothing with the aim of helping to reduce environmental pollution produced by fast fashion activities. Indonesian consumers' interest in these thrift goods is increasing over time. Where the data shows that the level of consumption of thrift clothing has increased by 21 percent in the last three years. Based on several previous studies, there are several things that affect a person's purchase intention in buying thrift goods. Among them are environmentalism and price sensitivity.The aim of this study is to investigate the unique characteristics of these consumers and offer a better understanding of the specific drivers of thrift product consumption. In particular, this study explores the reality (or lack thereof) of a number of assumptions regarding the consumption of thrift goods. Thisresearch was conducted on 106 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. Testing using the structural equation model (SEM) shows that price sensitivity has a significant effect on purchase intention, while a person's level of environmentalism is found to have no effect on purchase intention.
PENGARUH PERCEIVED OF BENEFIT DAN E-TRUST TERHADAP MINAT MENGGUNAKAN QRIS Sadana Devica; Mentari Septynaputri Widodo
BIP's JURNAL BISNIS PERSPEKTIF Vol 15 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v15i2.443

Abstract

This study aims to examine whether there is an influence between perceived benefits and e-trust on the intention to use QRIS. The data collection technique in this study was by using non-probability sampling with the method of determining the sample, namely judgment sampling or purposive sampling techniques. The number of respondents in this research are 155 respondents. Furthermore, the collected data has been tested for construct validity and reliability and processed using SEM (Structural Equation Modeling) analysis. To test the construct validity of exogenous variables, researchers use the value of the loading factor. As for the reliability test, the researcher used the Cronbach Alpha value. Researchers have also conducted a model fit test to ensure that the research model used is included in the very good category (fit). The results of this study indicate that perceived benefit and e-trust have a positive and significant effect on interest in using QRIS. The results of this study also show that the millennial generation can accept new innovations created by digital payment applications.
PENGARUH PERCEIVED OF BENEFIT DAN E-TRUST TERHADAP MINAT MENGGUNAKAN QRIS Sadana Devica; Mentari Septynaputri Widodo
BIP's JURNAL BISNIS PERSPEKTIF Vol 15 No 2 (2023): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v15i2.443

Abstract

This study aims to examine whether there is an influence between perceived benefits and e-trust on the intention to use QRIS. The data collection technique in this study was by using non-probability sampling with the method of determining the sample, namely judgment sampling or purposive sampling techniques. The number of respondents in this research are 155 respondents. Furthermore, the collected data has been tested for construct validity and reliability and processed using SEM (Structural Equation Modeling) analysis. To test the construct validity of exogenous variables, researchers use the value of the loading factor. As for the reliability test, the researcher used the Cronbach Alpha value. Researchers have also conducted a model fit test to ensure that the research model used is included in the very good category (fit). The results of this study indicate that perceived benefit and e-trust have a positive and significant effect on interest in using QRIS. The results of this study also show that the millennial generation can accept new innovations created by digital payment applications.
Pengaruh Kualitas Respons dan Kepercayaan Terhadap Kepuasan Pengguna Chatbot Online Food Delivery Sadana Devica
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 2 (2024): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i2.561

Abstract

Untuk dapat meningkatkan kepuasan pelanggan maka perusahaan harus menyediakan layanan pelanggan yang unggul. Salah satu inovasi di bidang layanan pelanggan adalah chatbot berbasis teks. Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat pengaruh kualitas respons dan kepercayaan terhadap kepuasan pengguna chatbot berbasis teks pada aplikasi GrabFood. Penelitian ini merupakan jenis penelitian kuantitatif dengan pengambilan sampel menggunakan teknik nonprobability sampling. Jenis nonprobability sampling yang digunakan adalah judgement sampling atau purposive sampling. Adapun yang menjadi kriteria dari sampel penelitian ini adalah pelanggan yang pernah menggunakan chatbot berbasis teks pada aplikasi GrabFood terkait permasalahan dengan pemesanan makanan. Data primer pada penelitian dikumpulkan melalui kuesioner dan diperoleh responden sebanyak 175 orang mahasiswa di Kota Surabaya. Data yang telah terkumpul kemudian dilakukan uji validitas dan reliabilitas konstruknya dan selanjutnya diolah dengan menggunakan analisis SEM (Structural Equation Modelling). Untuk uji validitas konstruk variabel eksogen peneliti menggunakan nilai dari loading factor. Sedangkan untuk uji reliabilitas peneliti menggunakan nilai dari Cronbach Alpha. Peneliti juga telah melakukan uji goodness of fit model untuk memastikan bahwa model penelitian yang digunakan termasuk dalam kategori sangat baik (fit). Hasil dari penelitian ini menunjukkan bahwa kualitas respons berpengaruh positif dan signifikan terhadap kepuasan pengguna chatbot. Indikator dari variabel kualitas respons antara lain empathy, appropriateness, helpfulness, friendliness. Begitu pula dengan kepercayaan juga menunjukkan pengaruh yang signifikan dan positif terhadap kepuasan pengguna chatbot. Adapun indikator dari variabel kepercayaan meliputi kinerja, kemampuan menyelesaikan keluhan/permasalahan seputar pemesanan makanan serta alternatif solusi yang direkomendasikan oleh chatbot.
Co-Authors Mentari Septynaputri Widodo Mentari Septynaputri Widodo