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All Journal Dinasti International Journal of Management Science Jurnal Manajemen, Akuntansi dan Bisnis
Aulia
Universitas Muhammadiyah Makassar, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Other

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Peran Creator Affiliate dan Kualitas Produk Terhadap Keputusan Pembelia di E-Commerce Shopee Sasmita; Buyung Romadhoni; Aulia
JUMABI: Jurnal Manajemen, Akuntansi dan Bisnis Vol 4 No 2 (2026): JUMABI : JULI
Publisher : CV. Eureka Murakabi Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56314/jumabi.v4i2.606

Abstract

Penelitian kuantitatif ini bertujuan untuk menganalisis pengaruh Creator Affiliate dan Kualitas Produk terhadap keputusan pembelian konsumen di platform e-commerce Shopee dengan melibatkan 155 responden yang dikumpulkan melalui kuesioner. Berdasarkan hasil analisis data menggunakan regresi linear berganda, kedua variabel independen tersebut terbukti berpengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap keputusan pembelian. Model regresi yang digunakan juga dinyatakan sangat layak dengan nilai signifikansi model yang memenuhi kriteria pengujian. Berdasarkan uji koefisien determinasi, diperoleh nilai R2 sebesar 0,817, yang menunjukkan bahwa sebesar 81,7% variasi keputusan pembelian konsumen mampu dijelaskan dengan baik oleh variabel Creator Affiliate dan Kualitas Produk. Sementara itu, sisa persentase sebesar 18,3% dipengaruhi oleh faktor-faktor lain di luar cakupan model penelitian ini.
The Influence of Price and Promotion on Consumer Preferences for Eco-Friendly Products at PT Karya Rappo Indonesia in Makassar City Taufiqurrahman; Aulia; Sherry Adelia Natsir Kalla
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4243

Abstract

This study aims to analyze the effect of price and promotion on consumer preferences for environmentally friendly products at PT Karya Rappo Indonesia in Makassar City. The research population is consumers who have purchased environmentally friendly products from PT Karya Rappo Indonesia in Makassar City. The population size cannot be determined with certainty due to the continuous increase in consumers. Determination of the sample size using the Malkhotra formula with the approach of the number of variables multiplied by 5, so that 120 respondents were obtained. The study used a quantitative approach with data collection through questionnaires. The results showed that the price (X1) and promotion (X2) variables had a positive and significant effect <0.05 on consumer preferences (Y) for environmentally friendly products. The promotion variable has a more dominant influence with a regression coefficient of 0.489 than the price variable with a regression coefficient of 0.425.
Co-Authors Romadhoni, Buyung Sasmita Sherry Adelia Natsir Kalla Taufiqurrahman