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All Journal Jurnal Scientia JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS
Tommy Setiawan Ruslim
Universitas Tarumanagara Jakarta
Economics, Econometrics & Finance Education Mathematics

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THE ROLE OF UTILITARIAN VALUE, HEDONIC VALUE, AND FINANCIAL VALUE IN INFLUENCING INTENTION TO STAY AMONG LUXURY HOTEL CUSTOMERS IN JAKARTA Tommy Setiawan Ruslim; Morris Hazel; Halim Putera Siswanto
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

Currently, the hotel industry is experiencing a decrease in the intention to stay due to a decline in tourist numbers as well as the use of technology that changes people's behavior and the spread of hotels that provide a unique staying experience. Thus, it is important to research the intention to stay, because it is in order to increase the customers’ purchases. The purpose of this study was to determine whether: 1) Utilitarian value has a significant effect on intention to stay among 5-star luxury hotel customers; 2) Hedonic value has a significant effect on the intention to stay among 5-star luxury hotel customers; and 3) Financial value has a significant effect on the intention to stay among 5-star luxury hotel customers. Samples were selected using the convenience sampling method with a total sample of 150 respondents among Indonesian customers who have rented and stayed at least once. The results of this study show that the perceived utilitarian value, hedonic value, and financial value can positively affect the intention to stay among the customers of 5-star luxury hotels.
THE ROLE OF UTILITARIAN VALUE, HEDONIC VALUE, AND FINANCIAL VALUE IN INFLUENCING INTENTION TO STAY AMONG LUXURY HOTEL CUSTOMERS IN JAKARTA Tommy Setiawan Ruslim; Morris Hazel; Halim Putera Siswanto
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the hotel industry is experiencing a decrease in the intention to stay due to a decline in tourist numbers as well as the use of technology that changes people's behavior and the spread of hotels that provide a unique staying experience. Thus, it is important to research the intention to stay, because it is in order to increase the customers’ purchases. The purpose of this study was to determine whether: 1) Utilitarian value has a significant effect on intention to stay among 5-star luxury hotel customers; 2) Hedonic value has a significant effect on the intention to stay among 5-star luxury hotel customers; and 3) Financial value has a significant effect on the intention to stay among 5-star luxury hotel customers. Samples were selected using the convenience sampling method with a total sample of 150 respondents among Indonesian customers who have rented and stayed at least once. The results of this study show that the perceived utilitarian value, hedonic value, and financial value can positively affect the intention to stay among the customers of 5-star luxury hotels.
DETERMINASI NIAT BELI KONSUMEN TERHADAP PRODUK THRIFT DALAM PERSPEKTIF SUSTAINABLE FASHION DI PASAR SENEN Ragon Sepzerofor; Tommy Setiawan Ruslim
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38693

Abstract

Industri fashion menjadi salah satu sektor yang paling berkontribusi terhadap kerusakan lingkungan akibat praktik fast fashion yang ditandai oleh produksi masif, perputaran tren yang cepat, dan tingginya limbah tekstil. Penelitian ini bertujuan untuk menganalisis faktor-faktor penentu yang memengaruhi niat beli terhadap produk thrifting dalam sustainable fashion di Pasar Senen, dengan menguji variabel pengetahuan konsumen, sikap, norma subjektif, dan persepsi kontrol perilaku. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei cross sectional. Data diperoleh melalui kuesioner yang disebarkan kepada 247 responden, dan setelah proses screening question diperoleh 224 responden yang valid untuk dianalisis menggunakan teknik purposive sampling. Data dianalisis menggunakan PLS-SEM dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa pengetahuan konsumen, sikap, dan norma subjektif berpengaruh positif dan signifikan terhadap niat beli, sedangkan persepsi kontrol perilaku berpengaruh negatif dan tidak signifikan terhadap niat beli.
Co-Authors Halim Putera Siswanto Morris Hazel Ragon Sepzerofor