Article Per Year (5 Year)
p-Index From 2020 - 2025
2.81
P-Index
This Author published in this journals
All Journal Jurnal Art Nouveau Nomosleca Jurnal Studi Komunikasi Majalah Ekonomi Jurnal Sosial Humaniora Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi dan Budaya SOSEARCH : Social Science Educational Research PARAHITA : Jurnal Pengabdian kepada Masyarakat Communicator Sphere Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Sintesa
Novan Andrianto
Universitas 17 Agustus 1945 Surabaya
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Unri Conference Series: Community Engagement

 1 
Optimalisasi Branding Konten Audio-Visual untuk Meningkatkan Promosi Wisata Desa Kebontunggul, Mojokerto Andrianto, Novan
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.735-742

Abstract

This study aimed to enhance tourism promotion for Desa Kebontunggul, Mojokerto by optimizing the village's website and Instagram account (@lembahmbencirang.id). Employing a qualitative descriptive approach, this research analyzed existing content and identified potential improvements through the creation of creative and engaging audio-visual content. The findings revealed that the application of content marketing principles such as design, relevance, user experience, and tone can significantly improve promotional effectiveness. Furthermore, the study provided recommendations for content types that need to be enhanced to achieve better promotional outcomes. Through the optimization of social media, it is expected to increase the number of tourist visits to Desa Kebontunggul and contribute positively to the local economy. This research is relevant to the development of rural tourism post-pandemic, which increasingly relies on social media as a promotional tool.
Co-Authors Abdullah Khoir Riqqoh Achmad Yanu Aliffianto Andika R, Dewi Sri Annisa, Ilmi Nur Arief Rachman Susilo Cahyono, Yayan Dwi Darwin Yuwono Riyanto, Darwin Yuwono Dewi Sri Andika Rusmana Hasan Ismail Hasanah, Luluk Ulfa Karsam Karsam Matahari, Aneshar Nadira Diona Pradipta, Bramantya Prasetiyo, Widodo Budi Rizqi, Muchamad