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Upaya Peningkatan Omset Penjualan UMKM melalui Penerapan Digital Marketing terhadap UMKM di Bekasi Ery Teguh Prasetyo; Istianingsih Sastrodiharjo; Robertus Suraji
Jurnal Pemberdayaan Umat Vol. 1 No. 2 (2022): Agustus
Publisher : Jurnal Pemberdayaan Umat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (856.192 KB) | DOI: 10.35912/jpu.v1i2.969

Abstract

Purpose: To increase knowledge and digital marketing skills to increase MSME sales turnover. Research Methods: providing training in the form of lectures and creating digital media business accounts and managing media to market products. Results: Changes in participants' understanding of the importance of digital marketing as an effort to increase sales turnover, skills in creating business accounts, managing them, and increasing business motivation. Limitations: This activity has not been able to achieve the ideal target, there are limited time for implementation and the funds available for the activity. Contribution: The application of digital marketing by MSME actors in the village of Kedung Supervisor provides positive benefits for increasing sales turnover.