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All Journal Journal of Student Research Jurnal Riset dan Inovasi Manajemen Jurnal Ilmiah Ekonomi dan Manajemen
As’ad Isma
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Pengaruh Pertumbuhan Usaha Mikro Kecil dan Menengah (UMKM) Terhadap Pertumbuhan Ekonomi Provinsi Jambi Tahun 2020-2022 As’ad Isma; Victor Diwantara; Fauzi Yudiyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.175

Abstract

So far, the problems often faced by UMKM are funding problems, and most of their needs are obtained through funding. The development of micro, small and medium enterprises must be reviewed and improved so that problems can be monitored and resolved in a timely manner. Micro, small, and medium enterprises have a strategic role in national economic development, in addition to their role in economic growth and employment. UMKM can be a priority or pillar of a populist economic system that reduces poverty and unemployment, besides that UMKM also plays a role in equitable distribution of development results. So far, the problem that UMKM often face is the problem of funding, and most of their needs are obtained through funding. The development of micro, small and medium enterprises must be reviewed and improved so that if problems arise, they can be monitored and resolved in a timely manner. The problem that is often faced is the situation of entrepreneurs who generally lack working capital loans. This research aims to determine and analyze the effect of UMKM growth on economic growth in Jambi province. The research method used is quantitative. The sample used was 33 data. The results showed that the growth of UMKM had a positive and significant effect on economic growth. In testing the classical assumptions of this study, it is normally distributed, not.
STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA UMKM EDI JAMUR DI KELURAHAN BAGAN PETE KOTA JAMBI As’ad Isma; Khairiyani; Supiyah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2023): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v1i3.214

Abstract

Micro, small and medium enterprises are one of the most important parts of the Indonesian economy that are able to reduce poverty. The purpose of this study is to find out how the marketing strategy is applied to Edi Mushroom SMEs to increase sales volume and to find out what are the strengths, weaknesses, opportunities and threats to Edi Mushroom SMEs. The research method used is SWOT analysis. The results obtained in this study are the strategy implemented by UMKM Edi Mushrooms to increase sales volume covering 4P, namely in terms of products providing good quality and complete products, in terms of price providing relatively cheap prices, in terms of strategically selected locations and from in terms of promotion only through Whatsapp and word of mouth. The strengths of UMKM Edi Mushrooms are complete products, affordable prices, strategic locations and prioritizing product quality to maintain consumer loyalty. The weaknesses are the unstable weather, no special logo and less than optimal promotion. The opportunities are increasing population, increasing market needs and technological developments for promotion. The threat is competing with the same product and business locations that are next to competitors.
Co-Authors Agusriandi Eja Armaz Hardi Elsa Wirda Yanti Fauzi Yudiyanto Khairiyani Supiyah Victor Diwantara Vunanti