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Eco-label, kepedulian lingkungan, dan perilaku pembelian hijau: Sebuah sudut pandang Generasi Z tentang semen ramah lingkungan Putri Rahmi Mardius; Sulastri Sulastri; Muchsin Saggaf Shihab; Yuliani Yuliani
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6363

Abstract

The research aims to examine the effect of eco-label on green purchase behavior (GPB) mediated by environmental concerns (EC). Moreover, this testing of the related impact is based on the perception of four hundred and eleven people from Generation Z becoming the samples, taken by purposive sampling technique. Furthermore, their responses are captured by survey distributing questionnaires and analyzed by the structural equation model based on a partial least square. Once testing the hypotheses, this study demonstrates a positive influence of eco-label on GPB and EC. This positive sign also exists in the association between EC and GPB. Hence, the mediation effect of EC is proven. Based on this evidence, marketers setting Generation Z as their target should promote their goods: cement, based on eco-label, and place their products at easily identified locations.
Unlocking public sector education success: The power of intrapreneurship Adevia Indah Kusuma; Adevia Indah Kusuma; sulastri sulastri; Muchsin Saggaf Shihab; Yuliani Yuliani
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.760

Abstract

Intrapreneurship is considered to improve company performance. However, empirical evidence regarding the relationship between intrapreneurship and the effectiveness of public sector educational institutions is still lacking. A comprehensive and methodical literature review was conducted to strengthen its predictability. This study is a methodical literature review to identify the transformational potential of intrapreneurship in improving the performance of public educational organizations and to strengthen intrapreneurship as a reliable indicator of public educational organizational performance. Watase Uake assisted in selecting relevant empirical research for this comprehensive PRISMA review. This study also presents a conceptual framework that describes intrapreneurship support as a predictive variable needed to create rapid performance improvements as expected in public sector educational institutions.