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All Journal Jurnal Pengabdian Literasi Digital Indonesia
Dita Rahayu Artaningtias
Institut Teknologi dan Sains Mandala
Computer Science & IT Control & Systems Engineering

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Sosialisasi dan Pendampingan Literasi Keuangan dan Media Promosi Digital untuk UMKM Desa Bagon, Kecamatan Puger, Jember Nurshadrina Kartika Sari; Yuniorita Indah Handayani; Muhammad Abdul Wafi; Mareta Susana; Dita Rahayu Artaningtias; Feby Astiwi Putri; Novem Bagus Pramesta
Jurnal Pengabdian Literasi Digital Indonesia Vol. 1 No. 2 (2022): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (979.74 KB) | DOI: 10.57119/abdimas.v1i2.10

Abstract

Bagon Village, Puger District, Jember Regency has 15 MSMEs managed by the community as a livelihood, various types of businesses can be found in this village ranging from culinary, handicrafts and also service providers. The service partners in this activity are seven MSMEs in Bagon Village. The problems faced by partners are aspects of business management, which are related to business financial management and marketing aspects. To solve this problem, the team carried out socialization about financial literacy and digital promotional media, besides that the team also provided assistance to partners to practice using a business transaction recording application, namely Kasir Pintar and creating social media such as Instagram and Facebook, creating accounts on marketplaces such as Shopee. and register your business on Google My Business. The results obtained are increased knowledge and insight of partners in accessing financial applications and digital promotional media and optimizing these applications in the implementation of their daily business activities. The team also provides assistance so partners can compose interesting digital promotional content, such as creating promotional flyers. In the future, it is hoped that further assistance can be carried out based on the results of the evaluation by the team, so that partners can optimally use financial applications and promotional media.
Co-Authors Feby Astiwi Putri Mareta Susana Muhammad Abdul Wafi Novem Bagus Pramesta Nurshadrina Kartika Sari Yuniorita Indah Handayani