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All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF) Investama : Jurnal Ekonomi dan Bisnis
Maria Magdalena Melani
Universitas Djuanda Bogor
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences Other

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Utilization of Digital Marketing and Financial Report Recording Training as an Effort to Increase Umkm Income in Bitungsari Village, Kec. Ciawi Kab. Bogor Widi Lusiana; Nindya Eka Putri; Jihana Salma Zahra; Debi Oktaviani; M Rizky Purnama; One Seapfry; Siti Nur Aulia; Lilis Alsucia; Isabela Cikitha; Saepul Rahman; Maria Magdalena Melani
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 5 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i5.1242

Abstract

UMKM Keripik Pisang Kepok 2R and Bu Nana Cake & Pempek are one of the individual businesses in the field of snacks located in the Bitungsari Village area, Ciawi District, Bogor Regency. In each marketing process, the two UMKM already have an appropriate target market. However, the two UMKM still do not understand about financial reports and product marketing which are only in the surrounding area, so that with the Pengabdian Masyarakat program they can provide training assistance on simple financial reports, marketing and promotion through Digital Marketing.
Strengthening Tourism Destination Ecosystems through Interesting Promotion-Based Marketing and Simple Financial Statement Recording Training in Wates Jaya Village, Cigombong, Bogor Muhamad Ipaludin; Restu Fauziah; Zahro Rihadatul Aisy; Sekar Ayu Ningrum; Muhamad Haikal Zibran; Rizky Pebriansyah; Alpian Mauludin; Vina Syabilla; Ari Kurniawan; Muhamad Sidiq; Maria Magdalena Melani
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 5 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v1i5.1243

Abstract

Strengthening the tourism destination ecosystem through marketing based on interesting promotion and training about financial reports  with the aim of helping the community to develop village potential, introducing the village to the wider community and having an impact on the community's economy. Observation, interviews, mentoring and documentation are the methods used. As a result, the village community can optimize the potential of the village and student activities help develop the village. the conclusion is that community service activities play a role in helping the community introduce tourist villages that are not widely known to the outside community.
PENILAIAN KINERJA KEUANGAN MENGGUNAKAN ANALISIS RASIO KEUANGAN DAN ANALISIS TREND (STUDI KASUS PADA PT. XYZ PERIODE 2019-2023) Sarah Siti Fauziah; Muhammad Nur Afif; Maria Magdalena Melani
Investama : Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2026): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investama.v12i1.2873

Abstract

To assess a company’s financial condition and performance, financial ratio analysis is a commonly used method. Trend analysis is a method for evaluating financial statements by observing whether a company’s performance is improving or declining over time. This study aims to analyze the financial performance of PT. XYZ from 2019 to 2023, and to examine its development trends. The analysis uses financial ratios, including liquidity, solvency, activity, and profitability ratios, along with trend analysis. The object of this research is the annual financial statements of PT. XYZ, such as the balance sheet and income statement for the 2019–2023 period. This research applies a descriptive quantitative method, and the data were collected directly from the company. The results show that, in general, the company’s financial ratios, including liquidity, solvency, activity, and profitability, are categorized as unhealthy or underperforming. However, when viewed from the trend development over the research period, the average performance has increasingly improved.
Co-Authors Afif, M Nur Alpian Mauludin Ari Kurniawan Debi Oktaviani Isabela Cikitha Jihana Salma Zahra Lilis Alsucia M Rizky Purnama Muhamad Haikal Zibran Muhamad Ipaludin Muhamad Sidiq Nindya Eka Putri One Seapfry Restu Fauziah Rizky Pebriansyah Saepul Rahman Sarah Siti Fauziah Sekar Ayu Ningrum Siti Nur Aulia Vina Syabilla Widi Lusiana Zahro Rihadatul Aisy