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Manufacture of Modified Children's Clothing with Shantung and Cotton Fabrics Rina Purwanti; Prajna Paramita
Formosa Journal of Social Sciences (FJSS) Vol. 1 No. 4 (2022): Desember 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v1i4.2060

Abstract

This study aims to determine the process of making children's clothing from cotton and shantung, starting from making the clothing design, measuring the model's body, making patterns and breaking patterns to sewing techniques. It is hoped that the specifications of the product that have been made are that the clothing model is made comfortable and a little loose by applying a collar, sleeveless tops on tops are also modified using shantung materials for variation and mixed and matched with trousers. The materials used are plain cotton with modified shantung motifs. The type of research used is descriptive using a qualitative approach, the focus group discussion method is used to analyze clothing models and the application of fabrics in the manufacture of casual children's clothing. The Focus Group Discussion (FGD) team is a team of panelists who carry out the discussion process during data collection
Pemberdayaan Perempuan Melalui Pelatihan Video Marketing “Reels Instagram” Guna Meningkatkan Penjualan Produk Fashion di Desa Kemitir, Kabupaten Semarang Setya Indah Isnawati; Rina Purwanti; Ulfamiyati Ulfamiyati; Prajna Paramita
Compromise Journal Community Proffesional Service Journal Vol. 2 No. 3 (2024): Compromise Journal: Community Professional Service Journal
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/compromisejournal.v2i3.292

Abstract

Video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand which will have an impact on increasing product sales. One of the online business people with the greatest interest is women. This is because women have free time to run their business 24 hours a day, as well as business communication skills that can easily influence potential customers. However, on the other hand, the acceleration of technology means that most, if not all, business people must be able to keep up. The most important factor is skills in managing marketing content which is the main media in online business. Women are actually connoted as a gender that is less skilled in technology and is forced to master marketing content. Therefore, this community service activity is intended to provide a solution in the form of training in creating marketing video content to improve marketing so that it has an impact on increasing product sales. The method used is in the form of direct assistance and training in making marketing videos, with the target object being women business actors and non-business actors, who are members of the Kemitir Village PKK. The results and outcomes of this service activity are the creation of new skills for women in Kemitir Village in making short videos which are uploaded to Instagram reels as marketing content.