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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Abadimas Adi Buana Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) AL-ARBAH: Journal of Islamic Finance and Banking Abdi Makarti Golden Ratio of Data in Summary Surya : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Kemitraan Masyarakat International Journal of Law Social Sciences and Management
Setya Indah Isnawati
Universitas Ngudi Waluyo
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Menginvestigasi Keefektifan Perubahan Di Perguruan Tinggi Menggunakan Analisis 7s Mckinsey Setya Indah Isnawati; Suharnomo Suharnomo; Ahyar Yuniawan
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 1 No 2 (2020): Periode Agustus 2020-JEMA
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.443 KB)

Abstract

This study aims to determine the effectiveness of the organization to the changes using McKinsey 7S analysis. The method used is qualitative research with case study approach. Results of the study revealed that the factor changes in the UNW is commitment and loyalty of employees, roles and skills of human resources, development of potential human resources, organizational development and technological progress. Based on McKinsey 7S, also found changes that occur in each of its component S, where each component still requires a change in achieving an effective organization. Changes in UNW also includes the metaphor of the organization as a machine, in which these changes have been effective.
PELATIHAN FOTOGRAFI PRODUK MENGGUNAKAN SMARTPHONE UNTUK MENINGKATKAN VISUAL BRANDING PADA UMKM KERAJINAN TANDUK SAPI DESA PUCANG, MAGELANG Setya Indah Isnawati; Ari Eko Budiyanto; Ahmad Ali
ABDI MAKARTI Vol 1, No 2 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.552 KB) | DOI: 10.52353/abdimakarti.v1i2.328

Abstract

Product photos with smartphones can be a solution for MSMEs in facing the risk of access to the market. Smartphones are now equipped with cameras and photo editing applications that are very adequate and easy to create visual branding. One of the product photos used in the Community Service (PkM) training this time is product photography. The partner of this PkM is "Toko Subur", which is a horn and souvenir handicraft business which is located in Pucang Village, Secang, Magelang. The problem raised is the limitation of soft skills in applying smartphones for product photography purposes. For this reason, the PkM Team provides a solution in the form of simple product photography training using a smartphone and other supporting properties. The method used is direct training using a smartphone or simple property for SMEs "Toko Subur" as well as joint discussions regarding the obstacles they face. The output of this PkM is the formation of soft skills for MSME actors in the field of product photography to create visual branding so that they are able to attract potential consumers and increase sales from both social media and e-commerce.
STRATEGI KOMUNIKASI BISNIS MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN POTENSI DESA: (STUDI PADA DESA TAMBAKROTO, PEKALONGAN) Setya Indah Isnawati
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1723

Abstract

Various business sectors have started to use social media as a means of promotion as well as business development, including in developing the potential that exists in Tambakroto Village, Kajen District, Pekalongan Regency. In this village, the potentials include processing wood waste into handicrafts, containers/places for salted fish (reyeng), batik, dry land, rice fields and nature tourism. This study aims to analyze the business communication strategies carried out to increase the potential of the village. Using the descriptive analysis method, the researcher provides an overview of how business communication strategies through social media can potentially improve villages. The object of research is the community leaders of Tambakroto Village. The results of the research and discussion stated that Tambakroto Village already uses the Whatsapp and Facebook platforms to interact, and uses business communication strategies in the form of organization communication, business correspondence, specific / technical data exchange, and promotional communication. However, more efforts are still needed, namely maximizing existing social media (websites), adding Instagram and Youtube platforms and collaborating with local influencers/celebgrams/content creators.
Business Model Canvas (BMC) dalam Pengembangan Bisnis Fashion Muslim Setya Indah Isnawati; Noor Laila Ramadhani; Jaya Ramadaey Bangsa
Jurnal Dinamika Ekonomi & Bisnis Vol 20, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v20i1.3986

Abstract

The fashion industry in Indonesia needs business growth methods to withstand the Covid-19 epidemic and the growing cost of essential supplies. Kedjora Grosir is a micro, small, and medium-sized enterprise (MSME) in the Magelang Regency that deals in Muslim clothing and accessories, and it needs a plan to survive and grow in the face of the ongoing COVID-19 epidemic. The method employed was the Business Model Canvas (BMC). Qualitative descriptive methods were used, with both primary and secondary sources, to complete the study. The objective of the study is to use the Company Model Canvas (BMC) and the SWOT analysis to choose a winning business plan (Strength, Weakness, Opportunity and Threat). Incorporating e-commerce companies as business partners, developing websites for product marketing, and working with the young mothers’ community were components of the research and the findings of the SWOT analysis constituted an improvement plan. The value proposition also includes advising shoppers on how best to pair various clothing items. The owner of Kedjora Grosir, a Muslim clothing retailer, can use the study findings to shape the company's future
PELATIHAN KONTEN MARKETING PADA INDUSTRI OTOMOTIF DENGAN MEDIA VIDEO MARKETING DI PT WAHANA INVESTASINDO SALATIGA Setya Indah Isnawati; Mona Inayah Pratiwi; Jaya Ramadaey Bangsa
Jurnal Abadimas Adi Buana Vol 6 No 02 (2023): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v6.i02.a6337

Abstract

In industries, whether large, small or medium, need video marketing as a marketing strategy in this 5.0 era. The video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand or brand that will have an impact on increasing product sales. PT Wahana Investasindo Salatiga is an industry engaged in the automotive sector with the Nissan Mobil brand. The sales agents who are members of the industry so far only carry out promotional activities and product sales using direct sales, canvassing and word of mouth methods. Therefore, this community service activity is intended to provide solutions in the form of training to create video marketing content to improve marketing so that it has an impact on increasing product sales. There are 10 training participants. The evaluation of this training is based on the understanding of the training participants in the given sessions and the video content that the participants have successfully created. In addition, a questionnaire was also given to be filled out by participants to assess the quality of the training at the end of the session.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol 4, No 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
Strategi Komunikasi Bisnis Di Era Digital Sebagai Upaya Mengembangkan Potensi Desa Tambakroto, Pekalongan Setya Indah Isnawati; Jaya Ramadaey Bangsa; Abdul Aziz
Jurnal Surya Vol 4 No 2 (2022): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v4i2.1713

Abstract

Currently, Tambakroto Village is already strong enough, both in terms of human resources and natural resources and there have been many useful activities carried out in an effort to improve the village economy. They still don't understand how to properly interact with customers/consumers. Ethics in communicating in business is also often neglected, for example in the speed of responding to customer complaints. Therefore, understanding and knowledge are needed for local village management and youth as stakeholders in communicating with the wider community, especially consumers. Knowledge of this business communication strategy is very important for students, business policy makers to the general public so that the management of village potential can be known and understood properly. Good and bad village management greatly affects the management of the potentials of each village so that it can become a source of village economic producers and lift the economy of the villagers around it.
Penerapan Sistem Informasi Akuntansi Penjualan Berbasis Web (Studi Kasus Pada Grand Yasmin Semarang) Ari Siswati; Setya Indah Isnawati; Kasih Purwantini
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i1.954

Abstract

Now there are many applications that use computer-based information systems. Therefore, the existence of computers is one of the means to be able to process data and information better. Grand Yasmin, as a trading business engaged in retail sales whose development still requires a strategic plan. Therefore, in this thesis the writer will create a web-based sales accounting application which is expected to be one of the solutions for the development of the company. The purpose of this research is to develop a sales accounting application system that has existed before, but is still very dependent on the presence of a courier / driver in inputting daily sales reports at each Grand Yasmin counter. The program to be developed is a sales accounting information system using a web application with a database as a storage medium, namely using MacromediaMX 2004 software and ASP as a programming language. The method used is qualitative data analysis. The result of this research is that the information obtained by head office employees is faster and makes their work easier without having to eliminate the role of office employees.Keywords:Techonology, system, sales report, software Macromedia MX 2004
Program Sanggar Tani Muda Melalui Penerapan Teknologi Digital Sebagai Upaya Meningkatkan Kesejahteraan Petani Cengkih Di Desa Gebugan Ibnu Putra Surya Danu; Fitria Anggun Wulandari; Firma Dwian Pratiwi; Devina Riska Hapsari; Setya Indah Isnawati
Jurnal Kemitraan Masyarakat Vol. 1 No. 3 (2024): September: Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v1i3.502

Abstract

Gebugan Village has the potential to be developed because it is supported by the Natural Resources (SDA) as a place for clove plants with fertile soil and a cool climate. In addition, several village communities have avocado, coffee and rice gardens. Based on the results of the survey and discussions with village officials, there is a main problem faced, namely farmers who cultivate clove plants are only sold to collectors in raw form. The solution to this problem has been prepared together with the PPK Ormawa team to empower Gebugan Village through the theme "Young Farmer Studio". The PPK Ormawa team assists in developing ready-to-use clove products, such as clove oil, herbal drinks, and clove syrup. The aim of the program is to optimize land and clove plants, and to empower the people of Gebugan Village by branding "Gebugan Village as the Millennial Young Farmer Studio" by forming the Young Farmer Studio, creating processed products from the commercialization of Gebugan Village clove plants. The program is carried out using training and mentoring methods to improve the soft skills and hard skills of institutional groups.
Utilization of Digital Literacy in Increasing the Number of Customers Using Digital Saving Alifia Diva Paradiesta; Setya Indah Isnawati
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.567

Abstract

This study aims to explore the use of digital literacy in increasing the number of customers using digital saving services at PT Bank Rakyat Indonesia Parakan Branch Office. The focus of the research includes how digital literacy can increase the number of customers, the obstacles faced in the application of digital saving services, and the efforts made to optimize the application of these services. This type of research is descriptive qualitative research. The sampling technique used purposive sampling with a total of 10 informants consisting of BRI KC Parakan employees and several customers. Research instruments include in-depth interviews, observation, and documentation. The collected data were analyzed using thematic analysis method to identify the main themes that emerged from the data. The results showed that the implementation of digital literacy through social media, direct socialization, and education by customer service played a significant role in increasing customer understanding and trust in digital saving services. This study concludes that digital literacy plays an important role in increasing the number of customers using digital saving services at BRI KC Parakan. Technical barriers and lack of customer understanding are the main challenges in implementing this service. It is hoped that by implementing the suggestions that have been identified, BRI KC Parakan can further optimize the implementation of digital saving services in the future.
Co-Authors Abdul Aziz Ahmad Ali Ahyar Yuniawan Alifia Diva Paradiesta Ari Siswati Devina Riska Hapsari Eko Budiyanto, Ari Eko Budiyanto Ari Firma Dwian Pratiwi Fitria Anggun Wulandari Ibnu Putra Surya Danu Irsal Fauzi Jaya Ramadaey Bangsa Kasih Purwantini Mona Inayah Pratiwi Mufti Agung Wibowo Noor Laila Ramadhani Satria Avianda Nurcahyo Suharnomo Suharnomo