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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Bisnis Unbara Journal of Innovative and Creativity
EFRINA MASDAINI
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Palembang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH PROMOSI PADA PENINGKATAN PENJUALAN PADA CV. AGRA UTAMA PALEMBANG EFRINA MASDAINI
Jurnal Manajemen Bisnis Unbara Vol 3 No 2 (2022): Jurnal Manajemen Bisnis Unbara Desember 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jmbu.v3i2.1722

Abstract

Abstract The study entitled The Effect of Promotion on Increasing Sales at CV. AGRA UTAMA Palembang discusses how promotions are carried out on CV. AGRA UTAMA Palembang does it have a significant influence on increasing sales. The data used are primary data and secondary data which are then analyzed qualitatively by describing the existing problems to then be analyzed based on Marketing Management theories. Based on the results of the study, it was concluded that in the Validity Test it can be seen that the value of r calculated for all indicators tested is positive and greater than the r table value which is 0.44, in Simple Linear Regression where the Summary Model Table displays the value of R which is symbol of the value of the correlation coefficient. In this study the correlation value was 0.028. In the ANOVA table above, sig 0.939 is obtained, which means <significant criterion (0.05). Thus the regression equation model based on research data is significant, meaning that the linear regression model is influenced/has linearity criteria.
The Role of Compensation Moderates Individual Factors towards Employee Performance at XXX Palembang Company Eni Cahyani; Avissa Avissa; Efrina Masdaini; Emelda Emelda; Sani Abdullahi Sule
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 3 (2022): December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i3.17538

Abstract

This study aims to determine the effect of work discipline, appreciation, motivation and responsibility on performance. The number of respondents to the research was 66 people, the sampling technique was by applying saturation sampling. The data used is primary data, namely by questionnaire and secondary data. Exogenous variables consist of work discipline, motivation, protection as well as moderating variables while endogenous variables are employee performance. The scale of measurement of indicator variables uses a Likert scale. Data processing is done by calculating using SmartPLS 3.0 software. Data analysis in this study uses the Partial Least Square (PLS) approach. PLS is a structural equation equation model (SEM). Empirical results state that this model is feasible to study, then the results of hypothesis testing reveal that work discipline has a positive effect on performance. Motivation has no effect on performance, it is also revealed that the setting does not moderate work discipline and motivation on performance.
Analisis Rekomendasi Promosi Instagram Ads Pada Umkm Fashion Berdasarkan Tanggapan Konsumen dan Penilaian Expert (Studi pada UMKM Brader Mkr dan Nais) Fagar Fertiwi Fardah Tunisa Ahmad; Widi Samsudin; Efrina Masdaini
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7245

Abstract

Pola promosi UMKM pada masa kini lebih berfokus pada pemanfaatan media sosial atau internet. Seiring berkembangnya teknologi, Instagram dikenal sebagai salah satu media sosial terpopuler yang digunakan oleh kalangan UMKM, terutama dari sektor fashion. Dari segi brand image dan kekinian, instagram menjadi wadah yang sangat potensial untuk mengembangkan pemasaran UMKM. Karena tergolong baru dibanding media lain pada umumnya, instagram dilengkapi dengan berbagai fitur promosi berbayar (dikenal sebagai iklan) seperti instagram ads. Di antara banyak fitur lain, promosi dengan instagram ads cukup umum karena dinilai lebih optimal. Namun, tidak semua UMKM menerapkan fitur ini secara maksimal dikarenakan beberapa faktor seperti ketepatan target market, konten yang sesuai, dan pesan yang disampaikan sesuai dengan karakteristik konsumen. Karenanya, penelitian ini bertujuan menyusun rekomendasi promosi instagram ads berdasarkan respon konsumen pada UMKM fashion, yaitu Brader Mkr dan Nais, serta penilaian ahli dalam totalaby length. Metode penelitian menggunakan pendekatan kualitatif dan prosedur depth interview pada pemilik UMKM, konsumen, dan expert iklan instagram Ads. Simpan data dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil simpulan menunjukkan bahwa strategi promosi instagram ads paling efektif dilihat dari penggunaan video informatif, penjelasan deskripsi produk yang rinci dan konsisten, serta promosi diskon dengan addicted yang singkat. Strategi tersebut mempengaruhi purchase intention, image positif, dan word of mouth konsumen. Expert menilai optimalitas media ditentukan target audience, kejelasan pesan, serta kesesuaian konten iklan dengan karakter produk. Diharapkan praktisi dapat memahami upaya ini dan dapat menjadi motivasi bagi peneliti-praktisi selanjutnya.
Co-Authors Avissa Avissa Cahyani, Eni Emelda Emelda Fagar Fertiwi Fardah Tunisa Ahmad Sani Abdullahi Sule Widi Samsudin