Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Business Studies and Management Review
Efvy Zamidra Zam
Amik Depati Parbo Kerinci, Jambi, Indonesia
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE ROLE OF SOCIAL MEDIA MEDIATION OF LEADERSHIP ON THE ORGANIZATIONAL PERFORMANCE OF SMEs Dian Mala Fithriani Aira; Sry Rosita; Efvy Zamidra Zam
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.675 KB) | DOI: 10.22437/jbsmr.v6i1.21840

Abstract

  In the current era of digitalization, SMEs are required to adapt quickly according to technological developments and increasingly complex consumer needs. . The role of the leader can create a comfortable environment that can encourage increased employee performance to something that contributes to increasing national income in micro, small and large companies. One way to adapt and develop a business that is currently popular is to use social media-based content marketing. The main objective of this research is to determine the role of social media in mediating the influence of leadership on the SME’S performance organization. This study uses a literature and field research design with a quantitative causal approach. Collecting data in the field using a questionnaire measured by several questions related to social media, leadership, and organizational performance. For data analysis using the PLS method and data collection technique using proportionate stratified random sampling.  
Co-Authors Dian Mala Fithriani Aira Sry Rosita