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All Journal International Research Journal of Business Studies (E-Journal) International Humanities and Applied Science Journal Jurnal Manajemen Jurnal Kajian Ilmiah Indonesian Journal of Business Analytics (IJBA) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development International Research Journal of Business Studies
Janfry Sihite, Janfry
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand Sihite, Janfry; Harun, Tabby Wihasari; Nugroho, Arissetyanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.796 KB)

Abstract

DOES THE SOCIAL NETWORK RELATE WITH THE ENTREPRENEURSHIP? AN EMPIRICAL CONTENT ANALYSIS Nugroho, Arissetyanto; Sihite, Janfry
Jurnal Manajemen Vol 19, No 2 (2015): June 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.243 KB) | DOI: 10.24912/jm.v19i2.124

Abstract

The aim of the content analysis is to construct social network terminology in entrepreneurship journal. There are 97 journal abstracts that analyzed from six keyword search query in Proquest, the queries are “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” and “Global Entrepreneurship Monitor”. All the abstracts analyzed with Provalis Research QDA Miner, a Qualitative Quantitative Data Analysis software. QDA miner identified relevant keyword, relate keywords with jaggard coefficient of cooccurrence and the proximity plot. All the relevant keywords being analyzed with Multidimensional Scaling (MDS) and construct the relevant keywords regards to social network. Finally, there are two main findings, the first finding distinquishes the three level of analysis framework which are the individual level, the firm level and the macro level as representation of the continuous process to accumulate  resources. The second finding construct social network as national culture, furthermore the construct of social network closely related with social capital and human capital. Tujuan penelitian ini adalah untuk membangun konstruksi terminologi jejaring sosial berdasarkan jurnal kewirausahaan. Abstrak jurnal yang akan dianalisa diperoleh dengan kata kunci pencarian “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” dan “Global Entrepreneurship Monitor”, total diperoleh 97 abstrak jurnal yang kemudian dianalisa dengan software analisa kualitatif kuantitatif Provalis Research. Kata kunci yang relevan diidentifikasi, selanjutnya coocurence dan proximity plot kata kunci dianalisa dengan koefisien jaccard. Didalam tahapan akhir semua kata kunci selanjutnya dianalisa dengan Multidimensional Scaling (MDS). MDS membangun konstruksi kata kunci yang berhubungan dengan jejaring sosial. 2 temuan utama didalam penelitian ini adalah: pertama, penelitian ini mendukung kerangka kerja analisa 3 tingkat kewirausahaan yaitu tingkat individual, perusahaan, dan makro sebagai kerangka kerja yang mencerminkan proses berkesinambungan kewirausahaan dalam akumulasi sumber daya. Temuan kedua membangun konstruksi bahwa jejaring sosial berkaitan erat dengan budaya nasional, modal sosial dan modal sumber daya manusia. 
Pengaruh Pandemik Covid-19 Terhadap Pendapatan Tempat Wisata dan Kinerja Karyawan Pariwisata di Jakarta Soehardi, Soehardi; Permatasari , Diah Ayu; Sihite, Janfry
Jurnal Kajian Ilmiah Vol. 1 No. 1 (2020): Edisi Khusus Tema: Covid-19
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.648 KB) | DOI: 10.31599/jki.v1i1.216

Abstract

This study aims to determine the impact of the co-19 pandemic on the tourism industry, especially tourism and entertainment revenue as well as the performance of tourism employees in Jakarta. The research method used is a quantitative research method with composite reliability analysis, cronbach's alpha, average variance extracted, t test and r square using Partial Least Square (PLS) Structural Equation Model (SEM). The population in this study were all tourism employees in Jakarta using simple random sampling data obtained amounted to 93. There is a significant influence of the covid-19 pandemic on the performance of tourism employees in Jakarta. The longer the covid-19 pandemic, the more influence on the decline in the performance of tourism employees. The most dominant of covid-19 pandemic indicator is the inherent risk of covid-19 transmission compared to other indicators such as massive testing, equipment availability and health protocols. The most dominant of employee performance indicator is task performance by way of work from home and work from office when compared to other indicators such as adaptive performance or contextual performance. Temporary closure of tourist attractions and entertainment has a negative impact on the decline in tourism employee performance such as employee reductions, salary deduction and incentives and layoffs. There is a significant influence of the co-19 pandemic on the revenue of tourist attractions in Jakarta. The longer of covid-19 pendemic, the more influence on income decreases tourist attractions. The most dominant indicator of tourist and entertainment revenue is the amount of original regional revenue from the tourism and entertainment tax sector. There is a significant influence of tourist attraction revenue on the performance of tourism employees in Jakarta. Revenue of tourist attractions decreases, then the effect on the decline in the performance of tourism employees. Keywords: covid-19 pandemic, revenue of tourism places and tourism employee performance Abstrak Penelitian ini bertujuan untuk mengetahui dampak pandemik covid-19 pada industri pariwisata, khususnya pendapatan tempat wisata dan hiburan serta kinerja karyawan pariwisata di Jakarta. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan analisis composite reliability, cronbach’s alpha, average variance extracted, uji t dan r square menggunakan Partial Least Square (PLS) Structural Equation Model (SEM). Populasi dalam penelitian ini adalah seluruh karyawan pariwisata di Jakarta dengan menggunakan simple random sampling diperoleh data berjumlah 93. Pengaruh yang signifikan pandemik pandemik covid-19 terhadap kinerja karyawan pariwsata di Jakarta. Semakin lama pandemik covid-19, maka semakin berpengaruh pada penurunan kinerja karyawan pariwisata. Indikator pandemik covid-19 yang paling dominan adalah resiko inheren penularan covid-19 dibandingkan dengan indikator lainnya seperti massive testing, equipment availability dan protokol kesehatan. Indikator kinerja karyawan yang paling dominan adalah kinerja tugas atau task performance dengan cara work from home and work from office apabila dibandingkan dengan indikator lainnya seperti kinerja adaptif atau adaptive performance and kinerja kontektual atau contextual performance. Penutupan sementara tempat wisata dan hiburan berdampak negatif pada penurunan kinerja karyawan pariwisata seperti pengurangan karyawan, pemotongan gaji dan insentif serta pemutusan hubungan kerja (PHK). Pengaruh pandemik covid-19 terhadap pendapatan tempat wisata di Jakarta. Semakin lama pendemik covid-19, maka semakin berpengaruh pada penurunan pendapatan pendapatan tempat wisata. Indikator pendapatan tempat wisata dan hiburan yang paling dominan adalah jumlah penerimaan asli daerah dari sektor pajak wisata dan hiburan. Pengaruh pendapatan tempat wisata terhadap karyawan pariwsata di Jakarta. Pendapatan tempat wisata semakin menurun, maka berpengaruh pada penurunan kinerja karyawan pariwisata. Kata kunci: pandemik covid-19, pendapatan tempat wisata dan kinerja karyawan pariwisata.
The Influence Of Ease Of Use, Usefulness, Privacy Risk, And Government Support Towards Young Adult’s Usage Intention On mHealth During Covid-19 In Jakarta (Case Study On Halodoc) Wardana, Elvina Nathania Sharon; Sihite, Janfry
International Humanities and Applied Science Journal VOLUME 4, ISSUE 2, 2021
Publisher : Universitas Mercu Buana

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Abstract

This study aims to identify the perception of young adults during the COVID-19 pandemic that will influence their intention to use Halodoc application. This study examines factors from several theories such as Technology Acceptance Model and Theory Planned Behavior. The population of this research is young adults with an age range of 19-39 years, whether they have experienced or currently experiencing or have never experienced the COVID-19 symptoms, who are non-user yet know about Halodoc application. The sample used in this study was collected in around Jakarta with the total of 213 respondents. The sampling technique used is non probability and purposive sampling by using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEMPLS. The results of this study indicate that perceived ease of use, perceived privacy risk, and government policy & support influence young adult usage intention of Halodoc application during this COVID-19 pandemic situation. 
Analysis Of The Influence Of Green Branding, Green Perceived Value And Environmental Concern On Consumer Loyalty With Green Trust Moderation Of Electric Buses In Transjakarta Afandi, Faiz Zainol Lutji; Sihite, Janfry
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i6.502

Abstract

This study aims to analyze the influence of green branding, green perceived value, and environmental concern on consumer loyalty in the context of TransJakarta electric bus services, with green trust as a moderation variable. The background of this research is based on the urgency of the transition to sustainable transportation in Jakarta and the inconsistency of TransJakarta user loyalty data. This study uses a quantitative approach with a survey method of 204 respondents using TransJakarta electric bus services, as well as Structural Equation Modeling (SEM) analysis techniques based on Partial Least Squares (SmartPLS 4.0). The results of the analysis show that the three main variables, namely green branding, green perceived value, and environmental concern, have a positive and significant effect on consumer loyalty. However, of the three moderation interactions tested, only two were significant: green trust was shown to strengthen the relationship between green perceived value and environmental concern for loyalty, while green trust moderation was found to be related to green branding insignificant. These findings indicate that consumer trust in a company's environmental commitment plays an important role in reinforcing the value impact of green perception and environmental concern on loyalty, but is not enough to moderate the pre-formed perception of green brands. This research makes a theoretical contribution to the development of the Stimulus-Organism-Response (SOR) model in the context of sustainable transportation and enriches the literature on green marketing in the public service sector. From a practical perspective, these findings can be the basis for developing more targeted marketing strategies and sustainability policies to increase the retention of electric-based public transportation users in urban areas.
Adopsi Sertifikasi Halal Untuk Meningkatkan Kinerja UMKM di Jakarta IMANINGSIH, Erna Soriana; SIHITE, Janfry
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v1i3.362

Abstract

Perubahan tatanan sosial telah memberikan perubahan perilaku konsumen dalam kesadarannya yaitu memperhatikan latar belakang dan sertifikat yang dimiliki produk tersebut. Perilaku ini belum diimbangi dengan kesadaran konsumen, khususnya konsumen muslim terhadap produk bersertifikat halal. Hal ini ditunjukkan dengan belum optimalnya implementasi kesadaran mereka yaitu persentase adopsi produk halal, selain itu tingkat kesiapan UMKM di Jakarta dalam mengadopsi sertifikasi halal juga masih rendah. Berdasarkan hal tersebut, kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan penerapan sertifikasi produk halal, serta memberikan pendampingan penerapan sertifikasi produk halal agar kinerja UMKM dan konsumen meningkat, sehingga mampu mempertahankan eksistensinya. kinerja dalam kelangsungan bisnis. Narasumber pelatihan selain Dosen dari Universitas Mercu Buana juga Dosen dari Universitas Teknologi Mara, Pusdiklat Cawangan Melaka. Setelah pelatihan dilakukan, selanjutnya dilakukan pendampingan, dimana hasil pelatihan dan pendampingan tersebut menjadi dasar dalam penyusunan Laporan.
Analysis of the Effect of Perceived Ease of Use, Perceived Usefulness and Perceived Security on Intention to Use Brimo Mobile Banking with Trust as Mediation Wijanarko, Muhammad Fuad; Sihite, Janfry
Indonesian Journal of Business Analytics Vol. 4 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i1.8122

Abstract

This study aims to identify the condition of each variable, namely perceived ease of use, perceived usefulness, and perceived security, as well as the intention to use Brimo mobile banking. In addition, this study was conducted to analyse and test the impact of perceived ease of use, perceived usefulness, and perceived security on intention to use. This type of research is included in the descriptive research category, which is carried out through the explanatory survey method by distributing questionnaires to 100 Brimo application users in the Jabodetabek area and outside Jabodetabek who have used the Brimo application at least twice. The analytical tool used to process data is variant-based Structural Equation Modelling (SEM) using Smart-PLS. The findings of this study indicate that perceived ease of use, perceived usefulness, and Perceived Security have a positive and significant influence on intention to use. However, the results also show that trust cannot be considered as a mediator between perceived ease of use, perceived usefulness, and perceived security with intention to use.
The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand Sihite, Janfry; Harun, Tabby Wihasari; Nugroho, Arissetyanto
International Research Journal of Business Studies Vol. 7 No. 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.3.199-211

Abstract

The ASEAN Open Sky Policy is one of ASEAN policy to open the airspace between the ASEAN member countries. Aviation services based companies including the Low Cost airlines will experience tight competition among ASEAN airline companies. This research aim to explore the effect of price on customer loyalty through the mediating role of promotion and trust in brand. The original sample collected from 100 Indonesian low-cost airline Citilink consumer that just arrived in Soekarno-Hatta International Airport, the bootstrapped techniques conducted for 500 sub-samples and further analyzed with structural equation modelling partial least square. The research findings support the low cost airline consumer price sensitivity, furthermore price affect the trust in brand more severe compared with the promotion. Price effect fully mediated through the trust in brand and promotion toward the consumer loyalty. Further research should consider the sensitivity of price to elaborate the decision making process for the low cost airline consumer.
Co-Authors Afandi, Faiz Zainol Lutji Arissetyanto Nugroho Diah Ayu Permatasari Harun, Tabby Wihasari Harun, Tabby Wihasari IMANINGSIH, Erna Soriana Soehardi Soehardi Wardana, Elvina Nathania Sharon Wijanarko, Muhammad Fuad