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All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Proceedings of Jogjakarta Communication Conference (JCC)
Sovia Sitta Sari
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences

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Peningkatan Kompetensi Public Speaking Guru Sekolah Muhammadiyah di Gamping, Sleman tahun 2022 Sovia Sitta Sari; Suciati Suciati
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 2. Kreatifitas Pendidikan dan Pembelajaran di Sekolah dan Perguruan Tinggi
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.52.1046

Abstract

Pimpinan Cabang Muhammadiyah (PCM) Gamping, Sleman memiliki beberapa amal usaha di bidang pendidikan, mulai dari Sekolah Dasar sampai dengan Sekolah Menengah Kejuruan. Di masa pandemi, problem yang dihadapi adalah kurangnya kemampuan guru dalam membuat variasi konten berbicara di depan umum (public speaking) sesuai pembelajaran digital. Program pengabdian ini berusaha memberikan tawaran solusi melalui pengenalan merancang konten public speaking pembelajaran dalam bentuk digital dengan menggunakan aplikasi Canva maupun Slidesgo. Pengabdian dilakukan dengan workshop dan produksi konten digital. Luaran dari pengabdian ini adalah produksi konten pembelajaran digital. Guru yang mengikuti program diharapkan bisa menjadi trainer bagi guru lain setelah mengikuti program ini
Increasing Customer Purchase Intention through Sales Promotions on Sodai Ramen Yogyakarta’s Instagram in 2025 Pingkan Wulandari; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how sales promotions through Sodai Ramen Yogyakarta’s Instagram can increase customer purchase intention. The background of this study is the increasing competition in the ramen culinary business in Yogyakarta, which encourages business owners to utilize digital platforms as promotional channels. This study employs a descriptive qualitative method, with data collected through interviews and documentation. The results show that sales promotions conducted via Instagram play a significant role in building attention, interest, search, action, and sharing, in accordance with the AISAS model. Furthermore, the implementation of sales promotion through content strategies reflects the application of pull marketing, where consumers are attracted by engaging content offering bundled packages and high-quality menu options at affordable prices. Consumers actively seek information before making a purchase decision. This study highlights the importance of marketing communication strategies, particularly in sales promotion within the food and beverage industry through social media.
Co-Authors Pingkan Wulandari Suciati Suciati