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p-Index From 2021 - 2026
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All Journal Analogi Proceedings of Jogjakarta Communication Conference (JCC)
Pingkan Wulandari
Universitas Muhammadiyah Yogyakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pelanggaran Etika Pariwara dalam Iklan Affiliate Shopee di Thread X Firda Nurmaulida; Pingkan Wulandari; Sofia Aziza Hasbudi; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 2 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i2.1487

Abstract

Affiliates are people who promote a company's goods or services. They can be bloggers, website owners, social media users, or other digital marketers. Affiliates use affiliate links to direct customers to the company's site and receive a commission on sales made through the affiliate links.The purpose of this research is to identify ethical violations in Shopee affiliate advertisements on thread X. The theories used are affiliate and advertising ethics. The research method used is descriptive qualitative. This study found that affiliate accounts on social media X violate advertising ethics for their own gain.
Increasing Customer Purchase Intention through Sales Promotions on Sodai Ramen Yogyakarta’s Instagram in 2025 Pingkan Wulandari; Sovia Sitta Sari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how sales promotions through Sodai Ramen Yogyakarta’s Instagram can increase customer purchase intention. The background of this study is the increasing competition in the ramen culinary business in Yogyakarta, which encourages business owners to utilize digital platforms as promotional channels. This study employs a descriptive qualitative method, with data collected through interviews and documentation. The results show that sales promotions conducted via Instagram play a significant role in building attention, interest, search, action, and sharing, in accordance with the AISAS model. Furthermore, the implementation of sales promotion through content strategies reflects the application of pull marketing, where consumers are attracted by engaging content offering bundled packages and high-quality menu options at affordable prices. Consumers actively seek information before making a purchase decision. This study highlights the importance of marketing communication strategies, particularly in sales promotion within the food and beverage industry through social media.
Co-Authors Fajar Junaedi Firda Nurmaulida Sofia Aziza Hasbudi Sovia Sitta Sari