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All Journal Jurnal Manajerial Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding Seminar Nasional Program Pengabdian Masyarakat International Journal Management and Economic (IJME)
Retno Widowati
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Pemanfaatan Lahan Pekarangan dan Sampah Organik guna Budi Daya Maggot Arni Surwanti; Retno Widowati
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 5. Produktifitas dan Daya Saing Industri Pangan
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.55.1064

Abstract

Maggot bisa menjadi solusi untuk mengurangi sampah organik rumah tangga seperti sampah sayuran, buah-buahan dll. Saat ini lalat BSF atau maggot sudah banyak dibudi dayakan untuk diambil maggotnya sebagai pakan ternak. Budi daya maggot memberikan manfaat bagi peternak karena akan menghemat pengeluaran untuk membeli pakan dan menggantinya dengan maggot sebagai pakan ternak. Maggot dimanfaatkan oleh peternak sebagai pakan ternak seperti pakan ikan, ayam, bebek, burung dan lainnya. Maggot memiliki protein yang cukup tinggi yang baik jika diberikan untuk hewan ternak.Budi daya. Manfaat maggot yang pertama adalah kandungan proteinnya. Maggot memiliki kadar protein tinggi, sehingga produktivitas ternak menjadi lebih tinggi. Kemanfaatan maggot ini menjadikan maggot punya nilai ekonomi, yang bisa digunakan untuk menambah penghasilan keluarga dengan memanfaatkan lahan pekarangan, sampah organik rumah tangga. Program PPM Muhammadiyah ini memberikan pelatihan budi daya maggot secara inklusi kepada penyandang disabilitas dan perwakilan dari pengurus Lazismu Sedayu dan perwakilan pemerintah Desa Argodadi. Permasalahan sampah apabila bisa diselesaikan pada tingkat desa dengan mengelola sampah non organik yang bisa dijual dan memberikan nilai serta pemanfaatan sampah organik yang dapat bernilai ekonomi melalui budi daya maggot akan bisa menyelesaikan permasalahan sampah, dengan meminimumkan kebutuhan pembuangan sampah di Tempat Pembuangan Akhir (TPA) yang kapasitasnya terbatas, serta menambah penghasilan keluarga. Dukungan dan edukasi kepada masyarakat secara berkelanjutan sangat diperlukan, sehingga masyarakat mau dan mampu untuk mengelola sampah bersama di tingkat desa atau kalurahan
THE The Influence Of Electronic Word Of Mouth (E-Wom) And Brand Trust On Brand Image And Shopee Consumers Buying Interest Priyambodo Wahyu Jatmiko; Retno Widowati; Nuryakin Nuryakin
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6263

Abstract

Background - The increase in sales on online platforms has increased since the Covid-19 pandemic began, during which period the government began implementing Large-Scale Social Restrictions (PSBB) so that the opportunity to travel to offline stores was very limited and customers did not have many choices but to fulfill their shopping needs online. Aim - This study aims to analyze the effect of e-WOM on brand image, the effect of brand trust on brand image, the effect of brand image on consumer buying interest, the effect of e-WOM on consumer buying interest, and analyze the role of brand image as mediating the effect of e-WOM and brand trust on consumer buying interest. Design /Methodology /Approach - This study uses a quantitative approach to investigate the influence between e-WOM, brand trust, consumer buying interest and brand image. The respondents of this study were shopee users. The questionnaire was distributed to 240 respondents. Then, the questionnaire data was analyzed using the Structural Equation Modeling (SEM) method with the Analysis of Moment Structure (AMOS) version 26.0 program. Findings - The analysis results show that the three hypotheses of this study are accepted. From this study it is evident that, there is a significant positive effect of e-WOM on brand image. In addition, there is also a significant positive effect of brand trust on brand image. Then there is a significant positive effect of e-WOM on buying interest. Meanwhile, brand image and brand trust have no effect on buying interest, and brand image cannot mediate the impact of e-WOM and brand trust on buying interest. Conclusion - e-WOM has a positive and significant effect on brand image, brand trust has a positive and significant effect on brand image, brand image has no effect on buying interest, e-WOM has a positive and significant effect on buying interest, brand trust has a positive and significant effect on buying interest, brand image has no effect as a mediator in the relationship between e-WOM and consumer buying interest, brand image has no effect as a mediator of the relationship between brand trust and consumer buying interest. Research implication - The results of this study indicate that e-WOM does not have a direct influence on purchase intention because it has to go through a mediating variable, namely brand image. Limitations - This research was only conducted on the people of Yogyakarta, thereby reducing the ability to generalize the research results.
UNDERSTANDING GREEN CONSUMERS: A BIBLIOMETRIC ANALYSIS OF ENVIRONMENTAL ATTITUDE AND GREEN PURCHASE BEHAVIOR Prawita Megatama; Retno Widowati; Siti Dyah Handayani
International Journal Management and Economic Vol. 3 No. 3 (2024): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i3.1655

Abstract

This study conducts a bibliometric analysis of research on green purchase behavior from 2017 to 2023, utilizing data from the Scopus database. A total of 355 articles were selected and analyzed to identify trends in consumer behavior towards environmentally friendly purchases. The findings reveal a significant increase in publications, with a peak anticipated in 2023, indicating a growing interest in the intersection of consumer behavior and environmental sustainability. Key contributors to the field include prolific authors and journals, with China emerging as the leading country in terms of published research. The analysis highlights the critical role of positive environmental attitudes in fostering pro-environmental behaviors, such as the purchase of green products. Additionally, the study identifies factors influencing this relationship, including perceived consumer effectiveness and the need for effective educational strategies. The results underscore the importance of understanding consumer motivations and behaviors to inform marketing strategies and enhance sustainability initiatives. This research contributes to the literature by providing a comprehensive overview of the current state of green purchase behavior research and suggesting avenues for future inquiry.
THE IMPACT OF OMNICHANNEL STRATEGY ON CUSTOMER EXPERIENCE IN THE DIGITAL ERA Prabowo Tejo Susetyo; Siti Dyah Handayani; Retno Widowati
International Journal Management and Economic Vol. 3 No. 3 (2024): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i3.1672

Abstract

Omnichannel is the latest form of marketing strategy from the terms multichannel and crosschannel. Omnichannel can be explained that business actors carry out marketing from digital channels and also offline. Everything is done in one hand effectively and efficiently. This research method is carried out with a qualitative approach and the Systematic Literature Review (SLR) method. This data source uses secondary data sources, namely from journal articles that have a national and international reputation. Articles that meet the criteria were obtained as many as 12 articles. The results of the study are based on research results with the topic of omnichannel strategy influencing customer experience, most of which state that it has had an influence. Customer experience in making transactions for goods or services can be done online first or can also visit the store offline. Customer experience activities can be carried out efficiently and more effectively because the desired brand or product information has been obtained previously.
THE IMPACT OF CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION: A BIBLIOMETRIC APPROACH Prabowo Tejo Susetyo; Siti Dyah Handayani; Retno Widowati
International Journal Management and Economic Vol. 3 No. 3 (2024): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i3.1705

Abstract

Consumer experience refers to a series of events that consumers go through while shopping or conducting transactions. A positive consumer experience can lead to customer satisfaction, while a negative experience can result in dissatisfaction. This study aims to examine the impact of customer experience on customer satisfaction. The research method employs a bibliometric approach, involving nationally and internationally reputable articles published on Google Schooler. The conclusion from the research results analysis shows that citation analysis is a valuable tool for evaluating the influence of academic works, particularly in the context of customer experience. The data indicates that 2020 was a peak year for productivity, with two key studies receiving significant attention from the academic community, emphasizing their relevance in the fields of customer experience and satisfaction. This research also highlights that the theme of customer experience has rapidly developed across various domains, including tourism and hospitality management, with numerous publications in leading journals. Furthermore, the trend analysis reveals a strong connection between customer experience and factors such as satisfaction and loyalty, as well as a growing interest in technological aspects that influence customer interactions. Therefore, there are ample opportunities for further exploration of key themes and emerging trends in customer experience research.
THE RESEARCH FOOTPRINT IN BRAND ATTITUDE: A BIBLIOMETRIC REVIEW BASED ON SCOPUS AND VOSVIEWER Riyan Falah Al Wahid; Retno Widowati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4316

Abstract

This study conducted a bibliometric mapping of the development of brand attitude research during the 2020–2025 period. Based on the analysis of 133 Scopus-indexed articles, the findings revealed a significant increase in publication volume, peaking in 2023. China, South Korea, India, and the United States were recorded as the most prolific contributors. Keyword network analysis identified that brand attitude formed a strong relationship with purchasing intention, brand loyalty, consumption behavior, and brand image. Furthermore, this study successfully uncovered the emergence of new research areas post-pandemic, such as femvertising, sustainability advertising, self-brand connection, and gamification, which represented a shift in trends in brand attitude studies in the digital era. This study complemented the limitations of previous bibliometric studies by presenting a more up-to-date and relevant mapping of contemporary consumer behavior.
EWOM RESEARCH DYNAMICS: A BIBLIOMETRIC ANALYSIS 2020-2025 Riyan Falah Al Wahid; Retno Widowati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4317

Abstract

This bibliometric study analyzed the research dynamics of electronic word-of-mouth (eWOM) during the 2020–2025 period using data sourced from Scopus. The analysis revealed that Asia dominates publication contributions with 209 documents, where China, India, Indonesia, and Malaysia were identified as the main contributors. The pattern of international collaboration showed concentration around regional hubs such as the United States, China, and Indonesia, while cross-continental collaboration remained relatively limited. In terms of disciplines, business, management, and accounting remained the most dominant field (33.6%), yet there was a significant increase in contributions from environmental science and decision sciences, reflecting a shift in eWOM research themes toward issues of sustainability and environmental responsibility. The journal Sustainability Switzerland was identified as the most productive publication outlet, indicating the integration of eWOM themes within the discourse of sustainable development. This study not only updates the mapping of eWOM research post-2018 but also unveils the evolution of more interdisciplinary and sustainability-oriented themes that have not been identified in previous bibliometric studies
Co-Authors Nuryakin, Nuryakin Prabowo Tejo Susetyo Prawita Megatama Priyambodo Wahyu Jatmiko Riyan Falah Al Wahid Siti Dyah Handayani