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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Community Development Journal: Jurnal Pengabdian Masyarakat JSITP JAMU : Jurnal Abdi Masyarakat UMUS Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal REKOMEN (Riset Ekonomi Manajemen) Kanigara
Sarah Dien Hawa
Universitas Peradaban
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User Interface dan Social Media Marketing Sebagai Pendorong Keputusan Pembelian pada E-Commerce Tokopedia Sarah Dien Hawa
Jurnal Sistem Informasi dan Teknologi Peradaban Vol. 3 No. 2 (2022): Jurnal Sistem Informasi dan Teknologi Peradaban
Publisher : Prodi Sistem Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tokopedia is one of the e-commerce sites with the most visitors in Indonesia in the 2022 quarter. During this period Tokopedia has an average of 158.3 million website visitors per month, the highest compared to its competitors. Before the pandemic, namely 2019, Tokopedia only had 65.9 million website visitors per month. Then, at the beginning of the 2020 pandemic, Tokopedia visitors dropped slightly, but after that the trend continued to increase. If added up during the period 2019 to 2022 the number of visitors to the Tokopedia website has grown by around 140%. The increase in the number of visitors indicates an increase in consumer purchasing decisions. Using 97 respondents using Tokopedia, this research shows that user interfaces and social media marketing have a positive influence on consumer purchasing decisionsKeyword: user interface, social media marketing, purchase decision, e-commerce
Factor Analysis of Demand for Kaligua Tourism in Brebes Regency: A Case Study Using Primary Data Sarah Dien Hawa; Ahmad Syauqi; Rolisnawati Rolisnawati; Haydar Za'im Akbar
MediaTrend Vol 18, No 1 (2023): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v18i1.19532

Abstract

Based on BPS data, Kaligua tourism experienced a decrease in visitors in 2020 of 68,110 people, down to 64,325 in 2021. And it will drop again in 2022 to 51,587. This indicates a decrease in income for Kaligua tourism objects even though this sector is very important because it has a role in the economy. Against the backdrop of the current problems, it appears that the tourism sector plays a very important role in economic growth, and the growth of new tourist destinations has led to increasingly fierce competition between tourist sites to attract tourists to visit. On the other hand, services in tourism management in terms of serving tourists are not yet good. The purpose of this research is to develop a strategy that can increase the number of tourist visits in Kaligua tourism. Kaligua Tourism continues to experience a decline in visitors from 2020 to 2022, so research is needed to formulate the right strategy to increase visitors to Kali Cave tourism. This research was conducted to determine the effect of penetration pricing and consumer motivation on the decision to visit Kaligua tourism. Data were obtained through interviews. 97 Respondents who have already visited Kaligua tourism will be asked to fill out a questionnaire, and the results will be tested through smart PLS. It is hoped that this research will be able to become the basis and reference for Kaligua tourism in determining the right strategy to increase Kaligua tourism visitors.
Pengaruh Penetration Pricing Dan Peningkatan Motivasi Konsumen Terhadap Keputusan Pembelian Mi Konyol Bumiayu Sarah Dien Hawa; Mia Anjani
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 1 (2023): Juni: Prosiding Seminar Nasional Manajemen dan Ekonomi,
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i1.124

Abstract

MSMEs have contributed 60.34% of Indonesia's gross domestic product (GDP). This number is spread throughout Indonesia. MSMEs have a very important role in the economic sector in Indonesia. Bumiayu's konyol noodle SMEs in the last 1 year decreases their sales because of Indonesia's economic situation which has not fully recovered after the co-19 disaster. The demand for konyol noodles has decreased in the last year due to rising prices of raw materials and supporting materials and also because of increasing fuel prices. This study analyzes the effect of penetration pricing and consumer motivation on purchasing decisions for Bumiayu’s konyol noodle. A sample are 97 respondents who have used MSME products at least twice, was tested using a questionnaire and analyzed through multiple linear regression. The result is that penetration pricing and consumer motivation have a positive effect on purchasing decisions for Bumiayu silly noodle products. The implications of the results of this study are as a basis for determining strategies that can increase sales and profits of mi konyol Bumiayu.
Program Pelatihan Akuntansi bagi UMKM Peternakan Ayam Petelur Kecamatan Paguyangan Brebes Sarah Dien Hawa; Septiana Novi Rahayu; Farah Alifia Saputri
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 4 No. 01 (2023): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jamu.v4i01.1194

Abstract

Usaha mikro, kecil, dan menengah (UMKM) dalam industri peternakan ayam petelur memiliki prospek yang menjanjikan. Salah satunya UMKM peternakan ayam petelur yang beralamatkan di Desa Kretek, Paguyangan, Brebes. Namun para mitra UMKM ini sering menghadapi masalah ketika mereka belum melakukan pencatatan akuntansi secara menyeluruh dalam operasional bisnis mereka. Tujuan dari pencatatan akuntansi adalah agar informasi yang tersedia dapat digunakan untuk penilaian dan pengambilan keputusan oleh pihak terkait. Dalam kegiatan pengabdian masyarakat ini, kami bertujuan untuk meningkatkan pemahaman dan penerapan pencatatan akuntansi oleh pelaku usaha ini. Metode kegiatan yang dilakukan terdiri dari tiga langkah: I) Menyampaikan materi mengenai pentingnya akuntansi dalam UMKM, II) Memberikan pelatihan pencatatan akuntansi, III) Melakukan evaluasi terhadap peningkatan pemahaman para pelaku usaha. Dampak dari pelatihan ini sangat positif, karena semua transaksi keuangan dalam UMKM ini dapat dicatat dan terorganisir dengan baik dan jelas.
Penerapan E-commerce dan Digital Marketing untuk Meningkatkan Daya Saing Usaha UMKM WINSHOP Anisatun Nur Solikhati; Devia Febriyanti; Dian Fibrianto; Sandi Amaleo; Sarah Dien Hawa
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 4 No. 01 (2023): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jamu.v4i01.1215

Abstract

Kegiatan Sistem Pemasaran berbasis E-commerce merupakan salah satu pemanfaatan dari penggunaan digital marketing. Mitra kegiatan pengabdian ini adalah UMKM WINSHOP. Dimana permasalahan mitra dalam mengelola bisnisnya adalah persaingan competitor yang kini semakin ketat, kurangnya promosi penjualan, kurangnya pengetahuan yang luas dan ketrampilan dalam menggunakan E-commerce dan digital marketing untuk memasarakan produknya. Oleh karena itu, tujuan dari kegiatan pengabdian ini adalah peningkatan tentang pemahaman para pelaku UMKM terhadap pentingnya pemasaran digital sebagai salah satu media promosi penjualan yang dapat dilakukan dalam suatu usaha guna untuk meningkatkan laba penjualan serta menjangkau pemasaran yang lebih luas serta meningkatkan daya saing usaha pada UMKM WINSHOP, dan peningkatan kemampuan pelaku UMKM dalam penggunaan teknologi digital marketing. Pelaksanaan kegiatan ini adalah dengan transfer ilmu pengetahuan kepada mitra melalui pelatihan, pendampingan, dan penerapan bisnis E- commerce dengan memberikan pengetahuan dan dasar-dasar Digital Marketing. Hasil evaluasi kegiatan menunjukkan bahwa pelatihan penerapan pemasaran berbasis E-commerce ini diterima dengan sangat baik oleh para peserta UMKM WINSHOP, dan peserta juga sudah sangat baik dalam menggunakan pemasaran berbasis E-commerce dan sosial media.
SCIENCE DIGITAL EDUPRENUERSHIP BERBASIS PRODUK KEARIFAN LOKAL UNTUK MENGUATKAN KETERAMPILAN TEACHING FACTORY GURU SMK Rizki Noor Prasetyono; Dwi Hesty Kristyaningrum; Metiya Fatikhatur Rizqiyah; Sarah Dien hawa; Winarto Winarto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19218

Abstract

Permasalahan di mitra guru SMK 75 Dua Purwokerto untuk mengadaptasi kedunia kerja dan industri diperlukan persiapan untuk lulusan yang siap terjun. Untuk itu dibutuhkan pelatihan khususnya bagi guru sebagai tenaga pengajar untuk mempersiapkan siswa untuk terjun kedunia indusitri dan usaha. Tujuan dari pengabdian masyarakat ini meningkatkan keterampilan mitra mengenai Teaching Factory (TEFA) melalui science digital eduprenuership (SCIPRE) berbasis kearifan lokal sebagai upaya mempersiapkan lulusan yang terserap dunia kerja atau berwirausaha. Metode pelaksanaan dalam pelatihan yaitu melalui participant practice yaitu peserta melakukan praktik/ mengaplikasikan dari teori yang dibahas secara langsung. Kegiatan ini dilakukan di SMK 75 Dua Purwokerto dengan sasarn guru dan tenaga pendidik dilingkungan sekolah. Pelatihan keterampilan mengajar Teaching Factory menggunakan science digital eduprenuership (SCIPRE) berbasis kearifan lokal berjalan lancar, antusias dan mendapatkan respon yang baik dari Guru SMK 75 Dua Purwokerto. Diperkuat dengan peningkatan keterampilan mengajar TEFA dilihat dari rata-rata nilai keterampilan mengajar TEFA yang tadinya 60,4 menjadi 84,6 dalam kategori sangat baik.
PELATIHAN DAN PENERAPAN DIGITAL MARKETING DAN LABELING PADA MITRA “BAKSO KERING FROZEN IBU IPAH” DI DESA DUKUHTURI Sarah Dien Hawa; Cintya Azmi; Eri Rahmawati; Ramadhan Wulan Yuniaris
Kanigara Vol 3 No 2 (2023): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v3i2.7689

Abstract

The focus of this service aims to increase sales of dried frozen meatballs which are located in the village of Dukuhturi rt01 RW 01 kec.bumiayu, kab. brebes. This service is carried out by accompanying and training a group of frozen dry meatball entrepreneurs in terms of brand management (labelling), use of digital marketing, and use of E-commers to increase business group sales during the Covid 19 pandemic. The service team provides training with material presented : 1). training inmaking marketing plans 2). training in good HR management so that motivation for performance increases 3) training and assistance in digital marketing and the use of social media and E-commerce 4) training and assistance in social media 5) training in Brand management (Labeling) so that the duplication of the brand or labeling by other parties to make it easier for consumers to recognize the product
PELATIHAN PEMASARAN ONLINE PADA USAHA SANGKAR BURUNG ‘BERKAH SANGKAR' Ibnu Reza Anugrah; Sarah Dien Hawa; Gilang Utomo; Gagas Rizal Pribadi; Didi Yogi Prawiro
Kanigara Vol 3 No 2 (2023): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v3i2.7700

Abstract

The purpose of this service is to increase sales of bird cages andexpand marketing to businesses (Berkah Sangkar) by introducing them toonline marketing through social media which now makes the process easiersale.This Berkah Cage business is located in Kalisalak Hamlet, KarangbawangVillage, District Ajibarang, Banyumas Regency. The method used in this service is methodBINTEK (Technological Guidance) training and mentoring. Through the perpetrator's method Businesses can improvetheir sales process and increase revenue.
Increasing Purchasing Decisions for UMKM Tempe Chips in Banyumas District through User Interface, Social Media Marketing, Price, and Nutrition Labeling with Purchase Intention as a Mediating Variable Sarah Dien Hawa; Resa Frafela Rosmi; Angga Ari Prasetyo
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1364

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the economic drivers of society. More than 50% of Indonesian people rely on the wheels of economic rotation by becoming MSME actors This study aims to examine the influence between user interface; social media; price and nutrition labeling; purchase intention toward purchase decision. By using quantitative research methods, 97 tempeh chips MSME as a respondent 97 respondents were tested. Data analysis using PLS the result of the reseac   h are user interface, social media, price and nutrition labeling have  a positive effect on prchase intention and purchasing decision. This reseach also shows that purchasing decision becomes intervening variabel between user interface, social media, price and nutrition labeling have  a positive effect on prchase decision.
Co-Authors Ahmad Syauqi Angga Ari Prasetyo Anisatun Nur Solikhati Cintya Azmi Devia Febriyanti Dian Fibrianto Didi Yogi Prawiro Dwi Hesty Kristyaningrum Eri Rahmawati Farah Alifia Saputri Gagas Rizal Pribadi Gilang Utomo Haydar Za'im Akbar Ibnu Reza Anugrah Metiya Fatikhatur Rizqiyah Mia Anjani Ramadhan Wulan Yuniaris Resa Frafela Rosmi Rizki Noor Prasetyono Rolisnawati Rolisnawati Sandi Amaleo Septiana Novi Rahayu winarto winarto