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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Community Development Journal: Jurnal Pengabdian Masyarakat JSITP JAMU : Jurnal Abdi Masyarakat UMUS Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal REKOMEN (Riset Ekonomi Manajemen) Kanigara Journal of Society, Community and Business Development
Sarah Dien Hawa
Universitas Peradaban
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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User Interface dan Social Media Marketing Sebagai Pendorong Keputusan Pembelian pada E-Commerce Tokopedia Sarah Dien Hawa
Jurnal Sistem Informasi dan Teknologi Peradaban Vol. 3 No. 2 (2022): Jurnal Sistem Informasi dan Teknologi Peradaban
Publisher : Prodi Sistem Informasi

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Abstract

Tokopedia is one of the e-commerce sites with the most visitors in Indonesia in the 2022 quarter. During this period Tokopedia has an average of 158.3 million website visitors per month, the highest compared to its competitors. Before the pandemic, namely 2019, Tokopedia only had 65.9 million website visitors per month. Then, at the beginning of the 2020 pandemic, Tokopedia visitors dropped slightly, but after that the trend continued to increase. If added up during the period 2019 to 2022 the number of visitors to the Tokopedia website has grown by around 140%. The increase in the number of visitors indicates an increase in consumer purchasing decisions. Using 97 respondents using Tokopedia, this research shows that user interfaces and social media marketing have a positive influence on consumer purchasing decisionsKeyword: user interface, social media marketing, purchase decision, e-commerce
Co-Authors Achmad Syauqi Ahmad Syauqi Angga Ari Prasetya Angga Ari Prasetyo Anisatun Nur Solikhati Cintya Azmi Devia Febriyanti Dian Fibrianto Didi Yogi Prawiro Dwi Hesty Kristyaningrum Eri Rahmawati Farah Alifia Saputri Gagas Rizal Pribadi Gilang Utomo Haydar Za'im Akbar Ibnu Reza Anugrah Metiya Fatikhatur Rizqiyah Mia Anjani Ramadhan Wulan Yuniaris Resa Frafela Rosmi Rizki Noor Prasetyono Rolisnawati Rolisnawati Sandi Amaleo Septiana Novi Rahayu winarto winarto