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PENGARUH TERPAAN CELEBRITY ENDORSER DAN TERPAAN ELECTRONIC WORD OF MOUTH (E-WOM) DALAM MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI PRODUK SARIAYU Alya Farras Azzahra; Djoko Setyabudi; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Banyaknya brand yang menggunakan TikTok sebagai media promosi untuk menaikkan penjualannya tidak sejalan dengan brand Sariayu, hal tersebut terlihat pada laporan tahunan Sariayu yang mengalami penurunan. Penelitian bertujuan untuk mengetahui apakah terdapat Pengaruh Terpaan Celebrity Endorser dan Terpaan Electronic Word of Mouth (E-WOM) dalam Media Sosial TikTok terhadap Minat Beli Produk Sariayu. Jenis penelitian yang digunakan adalah kuantitatif dengan metode survei dan menggunakan teori respon kognitif dan teori traditional word of mouth. Penelitian mengambil subjek berusia 15 sampai >40 tahun, laki-laki dan perempuan, pengguna aplikasi TikTok dan pernah melihat iklan Sariayu di TikTok dengan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa hipotesis pertama terdapat pengaruh, dengan kata lain semakin tinggi terpaan celebrity endorser yang diterima maka semakin tinggi pula minat beli responden dan menunjukkan bahwa penggunaan celebrity endorser efektif dan sejalan dengan teori respon kognitif. Selanjutnya, hipotesis kedua terdapat pengaruh, dengan kata lain semakin tinggi terpaan electronic word of mouth yang diterima maka semakin tinggi pula minat beli responden dan menunjukkan bahwa adanya E-WOM efektif dan sejalan dengan teori traditional word of mouth. Saran peneliti selanjutnya menggunakan populasi yang berbeda dan platform sosial media yang berbeda agar penelitian lebih berkembang.
PEMELIHARAAN HUBUNGAN PERNIKAHAN ANTARA PENYANDANG DISABILITAS DAN NONDISABILITAS Audrey Novaris Fernandes; Hedi Pudjo Santosa; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Pernikahan yang berjalan dengan harmonis, dan bertahan lama merupakan dambaan bagi setiap insan yang menjalankan rumah tangga, termasuk pasangan penyandang disabilitas dan nondisabilitas. Namun nyatanya, pernikahan dengan seorang penyandang disabilitas justru memiliki pengaruh yang kuat terhadap kestabilan pernikahan serta meningkatkan risiko konflik dan perceraian. Maka dari itu, dibutuhkan peran pemeliharaan hubungan guna menjamin keberlanjutan suatu hubungan. Penelitian ini memiliki tujuan untuk mendeskripsikan bagaimana pemeliharaan hubungan pernikahan yang dilakukan antara penyandang disabilitas dan nondisabilitas dengan menggunakan tiga teori utama, yakni Teori Pemeliharaan Hubungan dan Teori Ekuitas. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan pendekatan fenomenologi. Untuk mengungkap dan menggali lebih dalam pengalaman unik yang dimiliki oleh pasangan, penelitian ini memanfaatkan teknik wawancara mendalam (in-depth interview) sebagai sarana pengumpulan data. Hasil penelitian ini mengungkapkan jika pasangan penyandang disabilitas dan nondisabilitas, baik yang pasangan yang salah satunya menyandang disabilitas sebelum maupun sebelum melakukan pernikahan berhasil memelihara dan mempertahankan hubungan pernikahannya dalam kurun waktu yang lama dan harmonis. Keberhasilan ini dapat dicapai pasangan dengan melakukan manajemen konflik serta melakukan strategi pemeliharaan hubungan (positivity, openness, assurances, social network, sharing tasks, conflict management, joint activities, mediated communication, avoidance/antisocial behavior, dan humor). Pasangan pasangan suami istri yang salah satunya menjadi penyandang disabilitas setelah melakukan pernikahan, terutama pihak pasangan nondisabilitas, harus mengeluarkan usaha yang lebih besar untuk mempertahankan pernikahannya dibandingkan pasangan sebaliknya. Pasangan nondisabilitas ini memiliki dua faktor yang membuatnya bertahan dalam pernikahan, yakni prinsip pribadi serta kepercayaan pada agama yang dianutnya. Rekomendasi yang dapat diberikan adalah melihat kajian lain mengenai bagaimana pasangan disabilitas dan nondisabilitas menegosiasikan identitasnya yang berbeda dengan Teori Negosiasi Identitas.
DINAMIKA KOMUNIKASI DALAM PENYELESAIAN KONFLIK PADA PASANGAN DENGAN GAYA ATTACHMENT ANXIOUS DAN AVOIDANT Dinda Dzakiyyah Nafiisah; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to examine romantic relationship issues and communication patterns in conflict resolution among couples with anxious and avoidant attachment styles. This research employed a qualitative descriptive method involving eight participants, consisting of four individuals with anxious attachment tendencies and four individuals with avoidant attachment tendencies. Data were collected through in-depth interviews and documentation and analyzed using the Miles and Huberman model. The findings reveal that individuals with anxious attachment tendencies are generally more open in expressing their feelings, actively seek reassurance, and attempt to resolve conflicts immediately. In contrast, individuals with avoidant attachment tendencies tend to avoid conflict, require time to regulate their emotions, and are more reserved in expressing their feelings. In the conflict resolution process, anxious individuals are more likely to initiate communication and relationship repair efforts, while avoidant individuals tend to create distance before re-engaging in communication. The study also shows that couples with anxious and avoidant attachment styles maintain a two-way communication pattern, although the communication process is not always balanced.
ADOPSI KECERDASAN BUATAN DALAM RUANG REDAKSI TVRI JAWA TENGAH DAN TVKU SEMARANG Roesdita Surya Pramei; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The development of artificial intelligence (AI) technology has driven transformation in the media industry, including in television news production. This study aims to analyze the adoption of AI in the newsrooms of TVRI Central Java and TVKU Semarang and to understand how this technology is used in news production and the implementation of journalistic ethics policies. This study used a descriptive qualitative approach with a constructivist paradigm. Data were obtained through in-depth interviews with six informants, including editors-in-chief, editors, and reporters from TVRI Central Java and TVKU Semarang. The analysis was conducted using the Hierarchy of Influences theory by Pamela J. Shoemaker and Stephen D. Reese. The results show that AI adoption at both stations is selective and asymmetrical. AI is utilized at the gathering stage for initial research, at the scriptwriting stage as a transcription aid, and at the visualization stage in the form of animated graphics and visual presenters. Significant differences exist in ethics policies: TVRI Central Java has a more formal governance system with mandatory AI content labeling through the Director's Regulation (Perdiri), while TVKU relies on individual initiative without a specific written policy. Overall, AI functions as augmentation that strengthens journalists' capacities, not as a replacement for humans in the news production process.
PENGARUH TERPAAN MUSIK PERLAWANAN BAND SUKATANI DAN AFILIASI POLITIK TERHADAP SIKAP POLITIK Almirah Azaria; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Protest music is a form of popular culture that not only provides entertainment but also serves as a tool for political communication. It can influence how people understand and evaluate the social and political situations around them. Sukatani, an Indonesian post-punk band, is known for its lyrics that criticize social injustice, the misuse of power, and government policies. On the other hand, political orientation, as a psychological influence, also shapes how individuals perceive and evaluate political issues. This study aims to understand how the influence of resistance music by the band Sukatani, as well as political affiliation, affects the political attitudes of Generation Z. The study is grounded in Social Cognitive Theory and the Funnel of Causality Theory. The study employed a quantitative method using simple linear regression analysis to examine the effect of the independent variable exposure to Sukatani Band's protest music on the dependent variable of political attitudes, as well as the effect of the independent variable of political affiliation on the dependent variable of political attitudes. The findings of this study indicate that the influence of the coverage to Sukatani Band's protest music and an individual's political affiliation positively and significantly influence the political attitudes of Generation Z. The influence of coverage by protest music accounts for 20.2%, while political affiliation contributes 19.1% to shaping an individual's political attitudes. These findings also objectively demonstrate that the greater the exposure to Sukatani Band's protest music and the stronger an individual's political affiliation with the opposition, the more critical Generation Z's political attitudes toward government policies become.
PENGARUH DAYA TARIK TRANSIT ADVERTISING DAN KREDIBILITAS BRAND AMBASSADOR TERHADAP MINAT BELI COLLAGENA Lukito Mughni Purwanto; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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PT Mayora Indah Tbk launched Collagena as the first ready-to-drink sterilized milk product in Indonesia containing 1,000 mg of collagen. As a new product still in the introduction stage, Collagena faces challenges in building consumer awareness and purchase intention. In its marketing strategy, Collagena utilizes transit advertising and brand ambassador Song Hye Kyo. Awareness of Collagena based on Brand24 data shows positive growth, while previous studies have demonstrated that transit advertising and brand ambassadors influence purchase intention. However, Collagena has not yet entered the list of competing brands in the ready-to drink sterilized milk category based on the Top Brand Index. This condition raises questions regarding the effectiveness of the marketing strategies implemented, particularly in building purchase intention for a new product such as Collagena, considering that most previous studies were conducted on well-established products. This study employed a quantitative explanatory approach through questionnaires distributed to 106 respondents in the Greater Jakarta area who had been exposed to Collagena marketing. The data were analyzed using simple linear regression. The results indicate that the attractiveness of transit advertising and the credibility of the brand ambassador partially have a positive and significant effect on Collagena purchase intention. Therefore, both marketing strategies are considered effe
PERAN DESIGN & CREATIVE MANAGER DAN CORPORATE RELATIONS & SPONSORSHIP MANAGER DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT KOTA SEMARANG DALAM MENGGUNAKAN LAPOR SEMAR SOLUSI AWP SEBAGAI KANAL PENGADUAN RESMI KOTA SEMARANG Gabriella Audrey Ivanka Dermawan; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Low public participation and knowledge in using Lapor Semar Solusi AWP as the official complaint channel of Semarang City are influenced by its rebranding from Sapa Mbak Ita. The main issues include low public awareness of the new service identity, low trust in report follow-ups, and minimal utilization despite high public reporting needs. This study aims to explain and evaluate the role of Government Public Relations in increasing public awareness, trust, and participation. The theoretical framework includes Government Public Relations, awareness, trust, and customer journey. An implementative approach was applied through an integrated communication campaign titled Cipta Seni Bahana Aspirasi #NgadudiLaporSemar, conducted via media relations, public education campaigns, event activations, and digital media. The results show increased public awareness, improved trust in the reporting system, and growth in new users, indicating stronger government–public relationships through participatory and educational two-way communication.
CONSUMER PERCEPTION OF ME TOO MARKETING IN BLUE PLATE SUSHI ADVERTISEMENT Elena Ramadhani; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The development of advertisement has increased along with the uses of mobile phone, which have become an important channel for marketing communication. Brand awareness plays a significant role in shaping consumer trust and loyalty. Consumer with low brand recognition tend to show lower trust, while those with higher recognition demonstrate stronger loyalty and purchase intentions. Based on a pre-survey conducted in this study, Blue Plate Sushi demonstrates a combination of medium and high brand awareness. However, there’s a gap between the ideal concept of advertising and the reality of Blue Plate’s use of a Me Too marketing strategy. This study aims to explore consumer perceptions of the Me Too marketing approach applied by Blue Plate Sushi toward Philadelphia Sushi Bali. Using a qualitative method with a reception audience analysis based on Stuart Hall’s encoding decoding theory, data were collected through in-depth interviews. The findings reveal that most informants occupied a dominant position in perceiving Blue Plate’s advertisement as offering similar quality to Philadelphia Sushi Bali. Meanwhile, perceptions of Me Too marketing were largely negotiated, as informants acknowledged its effectiveness while simultaneously expressing concerns regarding originality and ethics. Overall, consumers were generally receptive to the advertisement, although Me Too marketing was not considered effective for building long-term brand originality and loyalty.
THE ROLE OF PROGRAM MANAGER AND CREATIVE MANAGER IN “TILIK JIWA” CAMPAIGN STRATEGY TO INCREASE AWARENESS AND PARTICIPATION IN MENTAL HEALTH SCREENING SERVICES BY DINAS KESEHATAN KOTA SEMARANG Azizah Charis Hanifah; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This project was designed against the background of the high prevalence of mental health disorders in the community, while public awareness and participation in mental health screening facilitated by Dinas Kesehatan Kota Semarang remains low. This situation indicates a gap between the need for and use of services. Therefore, the Tilik Jiwa communication campaign was designed using a social marketing approach to increase awareness and knowledge and encourage community participation in utilizing these services. In addition, it aims to reduce the negative stigma surrounding mental health in the community. The campaign evaluation results show an increase in awareness of 87.79 percentage points, an increase in knowledge of 89.33 percentage points, a decrease in stigma of up to 12.3%, and an increase in community participation in the use of mental health screening services of 36%. In this campaign, the Program Manager is responsible for coordinating the entire campaign and ensuring alignment between planning and implementation of activities. The Creative Manager ensures that the development of creative concepts and key messages to be conveyed in the campaign are in line with the characteristics of the younger generation, especially those aged 19-25 as the main target audience of Tilik Jiwa campaign.
THE ROLE OF STRATEGIST MANAGER AND EVENT MANAGER IN “TILIK JIWA” CAMPAIGN STRATEGY TO INCREASE AWARENESS AND PARTICIPATION IN MENTAL HEALTH SCREENING BY DINAS KESEHATAN KOTA SEMARANG Bilghis Savita; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Mental health remains a taboo topic in society. This is especially true for the younger generation, who still have low levels of awareness and knowledge, as well as stigma in society towards mental health screening services. In the city of Semarang, particularly in the Banyumanik and Tembalang districts, this has become one of the main causes of low community participation in mental health screening services. To overcome this particular obstacle, the Tilik Jiwa campaign was developed in collaboration with Dinas Kesehatan Kota Semarang to increase community awareness and participation in mental health screening services. The strategy for the Tilik Jiwa campaign was designed based on 3 conceptual frameworks. This strategy was designed based on the situation analysis of 236 respondents. The implementation of the strategy increased awareness by 87.79 percentage points, knowledge by 89.33 percentage points, and reduced the level of stigma towards mental health screening services to only 12.3%. In addition, the Tilik Jiwa campaign succeeded in increasing overall participation by 36% or 86 people. These results indicate that the communication strategy and the implementation have become an integrated and effective communication strategy.
Co-Authors Agatha Nuansa Natnesia Daniswara Almirah Azaria Alya Farras Azzahra Audrey Novaris Fernandes Azizah Charis Hanifah Bilghis Savita Dinda Dzakiyyah Nafiisah Djoko Setyabudi Elena Ramadhani Gabriella Audrey Ivanka Dermawan Hedi Pudjo Santosa Lukito Mughni Purwanto Roesdita Surya Pramei