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Lintang Ratri Rahmiaji
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Peran Media Planner, Content Planner, dan Copywriter dalam Brand Communication “Bercerita Di Bu Lurah” sebagai Upaya Penguatan Brand Image Kopi Susu Bu Lurah Semarang Agatha Nuansa Natnesia Daniswara; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to analyze the effectiveness of the “Bercerita di Bu Lurah” campaign in strengthening the brand image of Kopi Susu Bu Lurah through the roles of Media Planner, Content Planner, and Copywriter. The research employs a qualitative descriptive approach supported by quantitative data using a pretest posttest method with 300 respondents. The campaign integrates online and offline activities, including the “Ditraktir Bu Lurah” program and human connection based social media content. Survey findings reveal a shift in audience perception, from viewing the brand as a regular coffee shop to recognizing it as a warm and inclusive social space
PERAN DESIGN & CREATIVE MANAGER DAN CORPORATE RELATIONS & SPONSORSHIP MANAGER DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT KOTA SEMARANG DALAM MENGGUNAKAN LAPOR SEMAR SOLUSI AWP SEBAGAI KANAL PENGADUAN RESMI KOTA SEMARANG Gabriella Audrey Ivanka Dermawan; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Low public participation and knowledge in using Lapor Semar Solusi AWP as the official complaint channel of Semarang City are influenced by its rebranding from Sapa Mbak Ita. The main issues include low public awareness of the new service identity, low trust in report follow-ups, and minimal utilization despite high public reporting needs. This study aims to explain and evaluate the role of Government Public Relations in increasing public awareness, trust, and participation. The theoretical framework includes Government Public Relations, awareness, trust, and customer journey. An implementative approach was applied through an integrated communication campaign titled Cipta Seni Bahana Aspirasi #NgadudiLaporSemar, conducted via media relations, public education campaigns, event activations, and digital media. The results show increased public awareness, improved trust in the reporting system, and growth in new users, indicating stronger government–public relationships through participatory and educational two-way communication.
Co-Authors Agatha Nuansa Natnesia Daniswara Almirah Azaria Alya Farras Azzahra Audrey Novaris Fernandes Azizah Charis Hanifah Bilghis Savita Dinda Dzakiyyah Nafiisah Djoko Setyabudi Elena Ramadhani Gabriella Audrey Ivanka Dermawan Hedi Pudjo Santosa Lukito Mughni Purwanto Roesdita Surya Pramei