Garuda - Garba Rujukan Digital

INTERAKTIVITAS PLATFORM KLOOK.COM UNTUK KOMUNIKASI PEMASARAN PARIWISATA oktafiani herlina
Jurnal Ilmiah Widya Sosiopolitika Vol 4 No 2 (2022): PERSPEKTIF KELAS DAN RADIKALISME
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JIWSP.2022.v04.i02.p03

Abstrak Klook.com merupakan salah satu platform yang menyediakan informasi wisata seperti destinasi, aktivitas, tur, tiket transportasi, rental, penginapan, hiburan dan budaya dan kuliner di kota-kota besar dunia. Tujuan dari penelitian ini untuk memberikan pemahaman bahwa interaktivitas sangat penting untuk komunikasi pemasaran pariwisata. Peneliti melakukan penelitian dengan pendekatan deskriptif untuk mengetahui interaktivitas di Klook.com sebagai media komunikasi pemasaran. Teknik pengumpulan datanya menggunakan observasi, dokumen, dan studi literatur. Hasilnya platform ini memiliki fitur yang menarik karena informatif, komunikatif, dan interaktif sehingga dapat membantu pengunjung merencanakan perjalanan wisata. Klook memiliki fitur untuk meningkatkan interaktivitas pengguna ke sistem dan pengguna ke pengguna. Fitur untuk meningkatkan interaktivitas pengguna ke pengguna adalah video, gambar, obrolan/chat, rating, ulasan, berbagi di media sosial, dan lainnya. Interaktifitas pengguna ke sistem dapat berfungsi dengan baik jika jumlah trafik pengunjung meningkat sehingga jumlah customer meningkat. Fitur yang digunakan dapat berupa fitur organik dan juga berbayar. Akan tetapi, Klook belum terlalu memaksimalkan fitur interaktivitas pengguna ke sistem. Kata kunci : interaktifitas, platform, Klook, wisata Abstract Klook.com is a platform that provides tourism informations such as destinations, acivities, tours, transportation tickets, rentals, lodging, entertainment and culture, and cuisine in major cities of the world. The purpose of this study is to provide an understanding that interactivity is very important for tourism marketing communication. Researchers conducted research with a descriptive approach to find out the interactivity on the Klook.com as a medium of tourism marketing communication. The data collection techniques uses observation, documents, and literature studies. As a result, this platform has interesting features because it is informative, communicative, and interactive so it can help visitors in planning their trips. Klook has features to enhance user-to-system and user- to-user interaction. Features to increase user to user interactivity include videos, images, chats, ratings, reviews, sharing on social media, and others. User to system interactivity can function properly if the number of visitors increase, so it can increase the number of customers. The feature used can be both organic or paid features. However, Klook hasn’t maximize the user-to- system interactivity features. Keywords: interactivity, platform, Klook, travel

KEBEBASAN BEREKSPRESI DAN UJARAN KEBENCIAN DI MEDIA SOSIAL Oktafiani Herlina
Jurnal Ilmu Komunikasi AKRAB Vol. 6 No. 2 (2022): APRIL
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Hate speech is a phenomenon that often occurs on social media. Social media is thehighest channel for spreading hate speech because of the freedom of expression. Hatespeech can occur due to political, economic, religious differnces, and social and culturalinequalities. The purpose of this research is to find out how freedom of expression can beused as a pretext for hate speech. This study uses a qualitative approach because it canexplain reality by using descriptive explanations. In addition, it will also be easier toa djust tothe henomena occur. The result is that social media users are not afraid to make speecheson social media because communication on social media is horizontal, users do not dealdirectly with other users, and can create fake personal identities causing users to feelsafedoing anything on social media.

AKRAB Analisis Semiotika Kritik Ideologi Dalam Film “Istirahatlah Kata-Kata” Oktafiani Herlina
Jurnal Ilmu Komunikasi AKRAB Vol. 2 No. 1 (2017): APRIL
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract"Istirahatlah Kata-Kata" tells the story of Wiji Thukul in his fugitive time in Pontianak. During his escape in Pontianak, Wiji felt anxious, scared and worried by his status. Initially, he isolates himself from the outside. Meanwhile, his wife and children had to face intimidation from agency to find out his whereabouts. This film criticize the ideology show in some dialogues and visual displays. This research analyse some scenes in the movie using semiotic approach to search the critique of ideology signified and the series of signs that construct the film, like the iconic signs, linguistic signs and musical signs. The result showed that this film uses iconic signs such as images, original sound like animal sounds at night, the sound of children crying, the sound of boots, and musical illustrations to reinforce the narrative story. This film also uses a linguistic signs as a symbolic dialogue, monologue, subtitle, and narration. Musical signs obtained from the poetry musical, verbal signs, and narrative story to give the historical background. Cinematic coded obtained by the use of voice over, motion pictures, and montage. This cinematic code consists of cinematographic plan code that is obtained through the structure of image, like image captures, angle shots, and long shots. The time code obtained from narrative films, the order time, and duration. Montage code obtained from editing and transitions. Shooting angle Code obtained through shooting distance and shooting angle. Space codes tells where this moment happened like Pontianak, Solo, Kapuas river, motels, wine shop, a darkroom, and optical effects code obtained through the lens focus.Keywords: Wiji Thukul, Istirahatlah Kata-Kata, biographical motion film, semiotic

PENYEBARAN HOAKS DI MEDIA SOSIAL ANALISIS DESKRIPTIF KUALITATIF BERITA PENGANIAYAAN RATNA SARUMPAET Oktafiani Herlina
Jurnal Ilmu Komunikasi AKRAB Vol. 4 No. 2 (2019): OKTOBER
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research discusses the spread of hoaks on social media through a qualitative descriptive analysis of the Ratna Sarumpaet’s persecution case. Technological developments have brought the major changes in society. People used to get information from the mainstream media but now they can also get information from social media. Social media can be used to spread the news. Social media users not only become distributors of information but simultaneously become producers of information. In addition to disseminating information from online media, users can also create their own information on social media. Social media is the intermediary for the highest spread of hoaks compared to other media. In the case of spread news of Ratna Sarumpaet’s persecution case, social media namely facebook and twitter became the first media that inform this case. The social and political situation also influenced the wider spread of the news. Social media users can immediately spread the information and even reproduce the information without thinking about the aftermath. The people must be aware of the hoax news and must provide preventive steps by checking and rechecking and also filtering information obtained before spreading the news.

ANALISIS WACANA KRITIS PEMBERITAAN TERORISME DI MEDIA MASSA PRANCIS DAN INDONESIA Oktafiani Herlina
Jurnal Ilmu Komunikasi AKRAB Vol. 7 No. 2 (2023): APRIL
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstractTerrorism often gets a large portion of coverage in the French and Indonesian mass media. These two countries are prone to violence, which disrupts security and stability. This research is to dismantle the construction of media ideology so that it can reveal hidden meanings or interests in a text. The French media studied were lemonde.fr, le figaro.fr, and 20minutes.fr. Indonesian online media studied were tempo.co, detik.com, and kompas.com. This study uses Norman Fairclough’s critical discourse analysis models using three important dimensions; text, discourse practice, and sociocultural practice. The result is that both French and Indonesian mass media use global narratives in reporting on terrorism, claiming that Islamic groups are responsible for the radical actions that occur. The three French mass media often mention the perpetrators of the attacks using the diction of followers of ISIS, jihadists, Islamic terrorists, Islamic radical groups, extremists, daesh, or attacker’s nativecountry as part of the attacker’s identity. The Indonesian mass media more specifically stated that terrorists were members of radical Islamic organizations affiliated with ISIS.Keywords : Critical Discourse Analysis, Norman Fairclough, French Media, Indonesian Media, terrorism

PENYUTRADARAAN DENGAN GAYA OBSERVASIONAL PADA DOKUMENTER BIOGRAFI “TEGUH ING PANGURIPAN” DI SLEMAN Nindia Aprilia; Oktafiani Herlina; Antonius Janu Haryono
Jurnal Ilmu Komunikasi AKRAB Vol. 8 No. 1 (2023): DESEMBER
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRACT The documentary work entitled Teguh Ing Panguripan is a documentary program that tells the profile of Teguh Rahardjo. Here he is deaf and speech impaired, but in his life he can still live normally both at work and interacting with other people. The life he lives certainly has various obstacles and problems, but his family and the people around him are able to help him in his life. The title of this work has a meaning that reflects the character, namely "Teguh" which is taken from the character's first name and "Ing panguripan" has a meaning in the life that Mas Teguh is living. Observational style documentaries are films that refuse to intervene in objects and events. They try to be neutral and not judge the subject or event. To create an observational documentary, it takes a lot of time and research so that you can understand the daily lives of the characters. Therefore, the author does not intervene excessively in the subject. In making this documentary, the director focuses on the subject's daily life and the communication process carried out. In making this documentary work, the director uses an observational directing style with the aim of being able to show the lives of the characters and produce natural work, because in this documentary style it is not artificial and corresponds to reality. This Integrated Practicum work is packaged in a duration of 24 minutes including bumper, clapper and credit title. This work has a message for the audience, namely about deaf and speech impaired people who are still fighting for their dream of being able to build a house and also live a normal life with the people around them. It is hoped that this work will provide lessons for writers if they also create similar works in the future. The author pays more attention to the plot of the story and the subject, because if you look at the directing style used and the subject, it is fundamentally unpredictable and has to be studied for a long time. Keywords: Documentary, Director, Observational, Teguh Rahardjo, Teguh Ing Panguripan.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search