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Martha Marejke Sendow
Agribusiness Study Program, Department of Social Economics, Faculty of Agriculture, Sam Ratulangi University, Manado

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KEADAAN PETANI JAGUNG PADA MASA PANDEMI COVID-19 DI DESA TOLOMBUKAN SATU KECAMATAN PASAN KABUPATEN MINAHASA TENGGARA (STUDI KASUS KELOMPOK TANI NAFIRI JAYA) Jesica Almi Filisia Ratulangi; Elsje Pauline Manginsela; Martha Marejke Sendow
AGRI-SOSIOEKONOMI Vol. 17 No. 3 (2021)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.372 KB) | DOI: 10.35791/agrsosek.17.3.2021.36455

Abstract

This study aims to determine the corn farming situation in the Nafiri Jaya farmer group regarding land area, capital, seeds, fertilizer, labor, and income of corn farmers during the Covid-19 pandemic in the village. Tolombukan Satu, Pasan Sub-District, Southeast Minahasa Regency. This research was conducted for 3 months from November 2020 – February 2021. The data used were primary data and secondary data. Primary data collection through interviewed with questionnaires to 10 corn farmers as respondents. Secondary data obtained from related agencies. They are village office, Pasan sub-district office, internet, books and journal articles. Data analysis carried out in this research is descriptive analysis in the form of tables, diagrams and descriptive. The results showed that the condition of corn farmers during the COVID-19 pandemic decreased concerning the size of the area to plant corn, the amount of capital used for production, the number of corn seeds, the amount of fertilizer, the number of workers working in the corn farmland, and corn farmer income.*eprm*
Efektivitas Media Online Terhadap Pemasaran Produk Usaha Kecil Menengah Bidang Kuliner Di Kecamatan Sario Kota Manado Nur’Ain Naki; Rine Kaunang; Martha Marejke Sendow
AGRI-SOSIOEKONOMI Vol. 18 No. 3 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.149 KB) | DOI: 10.35791/agrsosek.v18i3.44692

Abstract

This study aims to determine the effectiveness of online media on the marketing of small and medium business products in the culinary field in Sario District, Manado City. The data used in this study are primary data and secondary data. Primary data was obtained through direct interviews in the field using a questionnaire to owners of small and medium enterprises (SMEs) who are working in the culinary field. Secondary data is data obtained from the second source of the required data. The number of respondents in this study were 20 SME owners in the culinary field in Sario District, Manado City. The data were analyzed using an interactive model data analysis technique consisting of four components of the analysis process, namely data collection, data reduction, data display and drawing conclusions. Based on the results of the research, it was found that with the existence of online media, sales of small and medium businesses in Sario District are very effective for owners. It can be seen from the increase in sales ranging from 30% to 60%. The online media used are facebook, whatsapp, instagram, gofood, grabfood, shopeefood and maxim food and goods.