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Pembangunan Pariwisata di Desa Wisata Penglipuran Melalui Peran Partisipasi Masyarakat, Kewirausahaan Sosial Berkelanjutan dan Inovasi I Gede Maharta Fujihasa; Ida Ayu Putri Widawati Widawati; Ni Made Eka Mahadewi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.52081

In this research, which was conducted in Penglipuran Tourism Village, that in Penglipuran Tourism Village as one of the tourist villages visited by many tourists, to find out how to organize a village that is commercialized as a tourist destination and has cultural values, uniqueness and also interesting community habits. tourist interest. However, the economic aspect that has grown through tourist visits who make a visit has not been comparable to being accepted by the community in the midst of community participation, entrepreneurial activities and with the mediation of innovation variables. The sampling technique in this study is a purposive sampling technique, based on an ideal sample calculation, This study uses the Slovin technique with a margin of error of 5% with a total sample of 152 respondents. Methods of data collection using questionnaires and interviews in depth interviews. The data analysis method used a mix method with qualitative interview results used as a support for quantitative data analysis. The research hypothesis was tested using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results showed that all variables had a direct or indirect relationship.

Pengaruh Aksesibilitas, Amenitas, dan Citra Destinasi terhadap Kunjungan ke Kawasan Taman Purbakala Bukit Siguntang di Kota Palembang Hikmatul Hasanah; Ida Ayu Putri Widawati; Ni Made Eka Mahadewi; Nurhayani
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 1 No. 3 (2023): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v1i3.266

Kawasan Taman Purbakala Bukit Siguntang merupakan tempat yang dianggap sebagai potongan Mahameru, yang berarti tempat yang dikeramatkan, atau disucikan oleh keturunan Melayu. Di dalam Bukit Siguntang terdapat makam keturunan Kerajaan Sriwijaya, antara lain Segentar Alam, Puteri Kembang Dadar, Puteri Kembang Selako, Panglima Bagus Kuning, Panglima Bagus karang, Panglima Tuan Junjungan, Pangeran Raja Batu Api, dan Panglima Jago Lawang. Diketahui bahwa jumlah kunjungan ke Taman Purbakala Bukit Siguntang mengalami penurunan yang dikarenakan masyarakat di Kota Palembang masih kurang berpartisipasi dalam memanfaatkan objek wisata Taman Purbakala Bukit Siguntang dengan cara berkunjung ke objek wisata tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh aksesibilitas, amenitas, dan citra destinasi terhadap kunjungan ke kawasan Taman Purbakala Bukit Siguntang Kota Palembang. Populasi penelitian bersifat tak terhingga, sedangkan sampel penelitian berjumlah 110 responden yang berkunjung ke kawasan Taman Purbakala Bukit Siguntan.. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada responden. Teknik analisis data menggunakan analisis regresi linear ganda, Hasil penelitian menunjukkan bahwa: 1) secara bersama-sama aksesibilitas,amenitas, dan citra destinasi berpengaruh signifikan terhadap kunjungan ke kawasan Taman Purbakala Bukit Siguntang, Palembang. 2) Namun secara parsial, aksesibilitas tidak berpengaruh secara signifkan terhadap kunjungan ke Taman Purbakala Bukit Siguntang, Palembang. Implikasi hasil penelitian ini terutamanya memperbaiki kualitas aksesibiltas agar jumlah kunjungan ke Taman Purbakala Bukit Siguntang meningkat.

Pembangunan Pariwisata di Desa Wisata Penglipuran Melalui Peran Partisipasi Masyarakat, Kewirausahaan Sosial Berkelanjutan dan Inovasi I Gede Maharta Fujihasa; Ida Ayu Putri Widawati Widawati; Ni Made Eka Mahadewi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.52081

In this research, which was conducted in Penglipuran Tourism Village, that in Penglipuran Tourism Village as one of the tourist villages visited by many tourists, to find out how to organize a village that is commercialized as a tourist destination and has cultural values, uniqueness and also interesting community habits. tourist interest. However, the economic aspect that has grown through tourist visits who make a visit has not been comparable to being accepted by the community in the midst of community participation, entrepreneurial activities and with the mediation of innovation variables. The sampling technique in this study is a purposive sampling technique, based on an ideal sample calculation, This study uses the Slovin technique with a margin of error of 5% with a total sample of 152 respondents. Methods of data collection using questionnaires and interviews in depth interviews. The data analysis method used a mix method with qualitative interview results used as a support for quantitative data analysis. The research hypothesis was tested using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results showed that all variables had a direct or indirect relationship.

Strategic approaches to tourism development in village destinations for increased competitiveness and sustainability Ni Made Karunia Noina; Ni Made Eka Mahadewi; I Ketut Surata
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tourism has become a significant driver of global economic dynamics, including in Indonesia. This sector acts as a catalyst for economic growth through job creation, foreign exchange earnings, and the revitalization of local culture. However, like other sectors, tourism faces challenges that require adaptation. The COVID-19 pandemic was one of the biggest challenges, causing prolonged stagnation, the closure of tourist destinations, and a drastic decline in tourist numbers. Post-pandemic, there has been a strong push not only to recover tourism but also to reconstruct it with more sustainable and resilient approaches. In Indonesia, there is growing attention towards sustainable tourism development, in line with global commitments to the Sustainable Development Goals (SDGs). One notable example is the development of tourist villages that not only rely on natural and cultural attractions but also emphasize local community empowerment, environmental preservation, and cultural heritage protection. This study focuses on Desa Wisata Antap, a tourism village in Bali with considerable potential that has yet to be optimally utilized. The research aims to identify internal and external conditions affecting the sustainability of tourism in Desa Wisata Antap and provide strategic alternatives for sustainable tourism development. A qualitative approach using SWOT analysis was employed to explore existing conditions, identifying strengths, weaknesses, opportunities, and threats. The findings highlight the importance of active stakeholder involvement and the need for integrated management strategies that balance economic, social, and environmental sustainability. The proposed strategies emphasize collaboration, digital marketing, and capacity building to ensure the long-term sustainability of the destination.

Seasonality, Tourist Attractions, Amenities, and Visit Intention: Insights from Bale Mangrove Ecotourism, Lombok Muhammad Fatwa Zain; Ni Made Eka Mahadewi; Titien Damayanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.8909

This study examines the effects of tourist attractions and amenities on visit intention and investigates the moderating role of seasonality in the context of Bale Mangrove Ecotourism, Lombok. Using a quantitative approach, data were collected from 160 domestic tourists and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that both tourist attractions and amenities have a positive and significant effect on visit intention, with amenities showing a stronger influence. This finding highlights the importance of functional facilities in supporting tourists’ confidence and willingness to visit nature-based destinations. However, seasonality does not significantly moderate the relationships between tourist attractions, amenities, and visit intention, suggesting that domestic tourists tend to adapt to seasonal conditions when making travel decisions. The proposed model demonstrates strong explanatory and predictive power, contributing to the application of the Theory of Planned Behavior in ecotourism contexts. Practically, the findings provide insights for destination managers to balance experiential attraction development with consistent amenity quality to enhance sustainable tourism growth.

Memorable Tourist Experience, Perceived Value, and Storytelling in Elopement Weddings at Tibumana Waterfall Ni Made Putri Sherin Natalia; I Putu Utama; Ni Made Eka Mahadewi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8004

This study investigates the effect of memorable tourist experiences on storytelling behavior in elopement weddings at Tibumana Waterfall, with perceived value examined as a mediating variable. The research aims to test the hypotheses that memorable tourist experiences positively influence storytelling behavior and that perceived value enhances this relationship. A purposive sampling technique was applied to 140 respondents consisting of couples who had conducted elopement weddings at the destination. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a two-stage approach. The findings reveal that memorable tourist experiences significantly and positively affect storytelling behavior, while perceived value functions as a complementary mediator, strengthening this relationship. These results highlight the importance of designing wedding experiences that maximize perceived value to stimulate post-visit storytelling. The study contributes to the theoretical development of memorable tourist experience research and offers practical implications for destination branding and marketing strategies, particularly in promoting elopement weddings through authentic visitor storytelling.

Website Quality, Tourist Experience, Satisfaction, And Loyalty At Badung Market Anak Agung Made Dwi Putri Kusumayanti; I Putu Utama; Ni Made Eka Mahadewi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8160

This study investigates the relationship between website quality, memorable tourism experience, tourist satisfaction, and loyalty in the context of Badung Market, Denpasar. As Bali’s largest traditional market, Badung Market is evolving into a digital-based cultural destination through the Smart Heritage Market concept. Employing a quantitative approach with a survey method, data were collected from 200 tourists who had visited the market and accessed its digital platforms. Using purposive sampling and a five-point Likert scale, the analysis reveals that: (1) website quality significantly influences tourist satisfaction; (2) memorable tourism experience positively affects both satisfaction and loyalty; (3) satisfaction significantly drives loyalty; (4) website quality indirectly influences loyalty through satisfaction as a mediating variable; and (5) loyalty also mediates the relationship between memorable experience and satisfaction. The findings highlight the strategic importance of enhancing website quality and creating memorable experiences to strengthen satisfaction and foster sustainable loyalty in digital cultural destinations.

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