Garuda - Garba Rujukan Digital

Kualitas Teknologi Layanan Mandiri Aplikasi KAI Access (Studi Pada PT. Kereta Api Indonesia Persero Daop 9 Jember) Yusita Titi Hapsari
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.54345

After the Covid-19 pandemic, the service business moved more rapidly, this led to increased competition between service providers. One of them is transportation services. As a land transportation service provider, PT Kereta Api Indonesia (Persero) is an Indonesian state-owned company engaged in rail transportation services. One of the effects of the social distancing movement implemented by the government is that people are now more comfortable with independent services. The KAI Access application which has been developed and published since 2014 is one of the facilities of PT. KAI (Persero) which is able to fulfill digital-based services by providing independent access to prospective passengers and their passengers. Facilities obtained from the KAI Access application include ticket reservations, ticket schedule changes, ticket cancellations, KRL information, KAI Logistics, top up and billing, to taxi and bus ordering facilities. This study aims to describe the quality of self-service technology services provided by the KAI Access application owned by PT. KAI (Persero) at DAOP 9 Jember. This research uses descriptive qualitative research as its research method. The quality of self-service technology services from the KAI Access application at PT KAI (Persero) is the focus of this study. According to Parasuraman et al., service quality testing at PT. KAI (Persero) DAOP 9 Jember uses five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy. The results of the analysis of the service quality of the KAI Access application in this study concluded that the service quality of the KAI Access application at PT. KAI (Persero) can be said to be good. According to Parasuraman et al., there are five indicators of service quality, one of which is the Direct Evidence (Tangibles) indicator in the PT KAI access application service. (Persero) quite well. The people who use the KAI Access application service are used to using this technology. The Jember station continues to pay attention to officers who specifically assist the operation of the KAI Access application by providing customer service in train cars and at the station.

Analisis SWOT Dalam Menentukan Strategi Pemasaran Rokok Elektrik (VAPE) Pada G VAPE Jember Shendy Andrie Wijaya; Yusita Titi Hapsari; Asalia Melandri
Perspektif Pendidikan dan Keguruan Vol 14 No 2 (2023): Perspektif Pendidikan dan Keguruan Vol 14 No 2 Oktober 2023
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/perspektif.2023.vol14(2).12045

This study aims to examine and describe the factors that become internal strengths and weaknesses, factors that become external opportunities and threats, and determine the right marketing strategy to be applied to G Vape Jember. This research is a qualitative descriptive research. The number of respondents is 25 people, the determination of respondents in this study uses a purposive sampling technique. Data collection techniques used are observation, interviews and documentation. Data analysis in this study used data collection, data reduction, data presentation, drawing conclusions. The data validity technique uses triangulation by examining the use of sources. The results of the study show that: 1) the internal strengths and weaknesses of G Vape Jember are G Vape's strategic location, quality products sold, friendly store service, affordable prices offered to consumers, availability of member cards to get free liquid products if the purchase is 10 times. While the weaknesses of G Vape are: incomplete product variations, lack of security, lack of employees. 2) factors that become external opportunities and threats to G Vape Jember, namely the Vape Trend which is growing, Improving people's consumptive lifestyle, Technology is increasingly sophisticated. While the threats to G Vape are: More and more similar vape shops, Competitor products have competitive prices. 3) The right strategy to apply G Vape Jember in marketing its products based on SWOT analysis theory. are typically sectioned logically as an overview of what appears in the paper

Kualitas Teknologi Layanan Mandiri Aplikasi KAI Access (Studi Pada PT. Kereta Api Indonesia Persero Daop 9 Jember) Yusita Titi Hapsari
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.54345

After the Covid-19 pandemic, the service business moved more rapidly, this led to increased competition between service providers. One of them is transportation services. As a land transportation service provider, PT Kereta Api Indonesia (Persero) is an Indonesian state-owned company engaged in rail transportation services. One of the effects of the social distancing movement implemented by the government is that people are now more comfortable with independent services. The KAI Access application which has been developed and published since 2014 is one of the facilities of PT. KAI (Persero) which is able to fulfill digital-based services by providing independent access to prospective passengers and their passengers. Facilities obtained from the KAI Access application include ticket reservations, ticket schedule changes, ticket cancellations, KRL information, KAI Logistics, top up and billing, to taxi and bus ordering facilities. This study aims to describe the quality of self-service technology services provided by the KAI Access application owned by PT. KAI (Persero) at DAOP 9 Jember. This research uses descriptive qualitative research as its research method. The quality of self-service technology services from the KAI Access application at PT KAI (Persero) is the focus of this study. According to Parasuraman et al., service quality testing at PT. KAI (Persero) DAOP 9 Jember uses five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy. The results of the analysis of the service quality of the KAI Access application in this study concluded that the service quality of the KAI Access application at PT. KAI (Persero) can be said to be good. According to Parasuraman et al., there are five indicators of service quality, one of which is the Direct Evidence (Tangibles) indicator in the PT KAI access application service. (Persero) quite well. The people who use the KAI Access application service are used to using this technology. The Jember station continues to pay attention to officers who specifically assist the operation of the KAI Access application by providing customer service in train cars and at the station.

Sosialisasi Digital Marketing Menuju UMKM Kreatif Desa Karangrejo Kecamatan Gumukmas Kabupaten Jember Olga Fatmah Rahmawati; Lucky Wahyu Prasetyo; Adam Maulana; Alviano Lanza; Yusita Titi Hapsari
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.154

Abstract: This collaborative goal of the KKN program is to advance community development through the use of science and technology, as well as enhancing and developing the community's contributing to the local economy through business management and marketing strategies for small and medium-sized businesses in Karangrejo Village, Gumukmas subdistrict, Jember district. One of the Collaborative KKN group 013 work programs is holding MSME socialization activities which is the first step to educate and provide more insight to MSME actors or the wider community. This socialization carried out in order to improve marketing volume of the business it owns. This socialization raised the theme "Socialization of Packaging and Branding of MSME Products in the Era of Digitalization". In this socialization, it is divided into one material, namely about motivation for branding and marketing as well as direction for halal certification. In this socialization, we from Collaborative KKN group 013 brought in a speaker from outside who is more experienced in their field. The speaker was Mr. Aries Nugroho as a PLUT KUKM consultant for Jember district. Also working with Mrs. Zaenab who is an MSME actor and also the owner of banana chips and tempeh. She started the business in 2011. Although Mrs. Zaenab herself has experienced the ups and downs of building a business and even went bankrupt. Mrs. Zaenab herself also has a lot of experience as a mentor for micro businesses in the Karangrejo village environment. Keyword: Digital Marketing Socialization, UMKM Karangrejo Village, KKN Collaboration

Pengaruh Harga dan Kualitas Layanan Elektronik Terhadap Kepuasan Pelanggan Shopee (Studi Pada Generasi Z di Kabupaten Jember) Yofi Tri Septiyaningrum; Yusita Titi Hapsari; Nike Norma Epriliyana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9112

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas layanan elektronik terhadap kepuasan pelanggan Shopee pada Generasi Z di Kabupaten Jember. Latar belakang penelitian didasari oleh karakteristik Generasi Z yang memiliki ekspektasi tinggi terhadap pengalaman belanja online yang cepat, efisien, dan interaktif. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner daring berskala Likert 5 poin, yang disebarkan kepada 100 responden Generasi Z pengguna aktif Shopee di Jember, menggunakan teknik purposive dan simple random sampling. Analisis data dilakukan dengan regresi linier berganda, uji validitas, reliabilitas, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial, variabel harga tidak berpengaruh signifikan terhadap kepuasan pelanggan (sig. 0,068 > 0,05), sedangkan kualitas layanan elektronik berpengaruh signifikan (sig. 0,000 < 0,05). Secara simultan, harga dan kualitas layanan elektronik berpengaruh signifikan terhadap kepuasan pelanggan (sig. 0,000 < 0,05) dengan kontribusi sebesar 62,2%, sementara sisanya 37,8% dipengaruhi faktor lain di luar model penelitian. Temuan ini menegaskan bahwa peningkatan kualitas layanan elektronik menjadi faktor utama dalam menciptakan kepuasan pelanggan Generasi Z pada platform e-commerce. Penelitian ini memberikan kontribusi praktis bagi pengelola Shopee dalam merumuskan strategi peningkatan layanan serta memperkuat loyalitas pelanggan pada segmen pasar muda yang potensial.

Pengaruh Budaya Kerja dan Konflik Kerja terhadap Kinerja Pegawai di Puskesmas Sukorambi Kabupaten Jember Devi Alfia; Nursyamsida Tohari; Yusita Titi Hapsari
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 3 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/6xw14481

This study aims to analyze the influence of work culture and work conflict on employee performance at the Sukorambi Community Health Center in Jember Regency. The research method used was quantitative research with an explanatory research design. The study population consisted of 70 employees, and the entire population was sampled using a total sampling technique. Data were collected through a Likert-scale questionnaire distributed using Google Forms. Data were then analyzed using the Pearson correlation test and multiple linear regression with SPSS. The results showed that work culture had a positive and significant relationship with employee performance (r = 0.738; p = 0.000), while work conflict had no significant relationship with employee performance (r = -0.006; p = 0.958). The regression results showed that work culture had a positive and significant effect on employee performance (β = 0.245; p = 0.000), while work conflict had a negative and significant effect on employee performance (β = -0.119; p = 0.000). Simultaneously, work culture and work conflict explained 55.5% of the variation in employee performance (R² = 0.555). The conclusion of this study indicates that a strong work culture can improve employee performance, while poorly managed work conflict can decrease it. Therefore, strengthening work culture and effective conflict management are important factors in improving employee performance at the Sukorambi Community Health Center in Jember Regency. Keywords: Work Culture, Employee Performance, Work Conflict, Employees, Community Health Center

Pengaruh Service quality Dan Trust Terhadap Customer loyalty Pada Usaha Jasa Titip “Jastip” Di Desa Curahnongko Wulan Suci Kurnia Sari; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i2.635

The purpose of this study was to find out how consumer loyalty to personal shopper services (jastip) in Curahnongko Village is affected by service quality and trust. The study was spurred by the growing number of personal shopper firms, which have emerged as a different way to meet community needs in the face of restricted transit options and an increase in the volume of internet purchasing. This study used a quantitative approach with a survey method. Purposive sampling was utilised to choose 80 respondents who had previously used personal shopper services for the study. Likert-scale questionnaires were used to collect the data, which were then subjected to validity and reliability tests, multiple linear regression, classical assumption tests, partial significance testing (t-test), simultaneous significance testing (F-test), and coefficient of determination analysis using SPSS software. The findings showed that customer loyalty was not considerably impacted by service quality. Nonetheless, client loyalty was positively and statistically significantly impacted by trust. Customer loyalty was found to be highly influenced by both service quality and trust at the same time, accounting for 65.1% of the observed variation. These results showed that the most important element in encouraging client loyalty to personal shopper services in Curahnongko Village was trust.

Pengaruh Affiliate Marketing dan Influencer Terhadap Keputusan Pembelian pada Aplikasi Tiktok Shop (Studi pada Mahasiswa Universitas PGRI Argopuro Jember) Anggita Intan Permatasari; Yusita Titi Hapsari; Nike Norma Epriliyana
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9148

Perkembangan internet telah menciptakan sarana komunikasi baru yang mengubah cara berinteraksi dari metode konvensional ke platform digital. Internet kini menjadi media yang mendukung berbagai kebutuhan masyarakat, termasuk dalam menjalankan bisnis, salah satunya melalui pemasaran digital atau yang dikenal sebagai digital marketing. Penelitian ini bertujuan untuk menganalisis pengaruh affiliate marketing dan influencer terhadap keputusan pembelian pada aplikasi TikTok Shop, dengan berfokus pada mahasiswa Universitas PGRI Argopuro Jember. Fenomena penggunaan TikTok Shop sebagai platform e-commerce semakin meningkat, didorong oleh tren promosi melalui affiliate marketing dan dukungan influencer. Metode penelitian yang digunakan adalah metode kuantitatif. Data dikumpulkan melalui penyebaran kuesioner online kepada mahasiswa aktif D3 dan S1 UNIPAR Jember yang pernah berbelanja di TikTok Shop. Teknik analisis data yang digunakan adalah uji validitas, uji reabilitas, uji t, uji f, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secaral parsial, variabel affiliate marketing berpengaruh signifikan terhadap keputusan pembelian (sig. 0.003 < l0,05), sedangkan influencer berpengaruhl signifikan (sig. 0,000 < 0.05). Secara simultan, affiliate marketing dan influencer berpengaruh signifikan terhadap keputusan pembelian (sig. 0,000 < 0,05) dengan kontribusi sebesar 31,9% sedangkan 68,1% dipengaruhi faktor lain di luar model penelitian. Penelitian ini diharapkan memberikan gambaran tentang efektivitas kedua strategi pemasaran ini dalam mendorong keputusan pembelian konsumen pada platform TikTok Shop.

The Impact of Mobile JKN Application Registration Service Quality on Patient Satisfaction at Jenggawah Community Health Center, Jember Regency Sofiana Sofiana; Yusita Titi Hapsari; Hanif Hadinata Utama
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.6972

This study examines the effect of registration service quality via the Mobile JKN application on patient satisfaction at Jenggawah Public Health Center, Jember Regency. The Mobile JKN app, developed by BPJS Kesehatan, aims to improve healthcare access through digital innovation: however, challenges remain, especially for elderly users or those with limited digital literacy. Using a quantitative survey method, data were collected from 109 patients who used the app, focusing on five service quality dimensions (reliability, responsiveness, empathy, tangibles, assurance) and four satisfaction indicators (ease of use, service speed, information quality, user comfort). The results of multiple linear regression show that reliability, tangibles, and assurance significantly affect patient satisfaction, while responsiveness and empathy do not. The model explains 77.6% of the variation in satisfaction (Adjusted R² sama dengan 0.776), suggesting that system reliability, clarity, and usability are critical to patient satisfaction in digital health services. These findings also underscore the importance of enhancing digital inclusion to ensure equitable access to health innovations.

THE EFFECT OF PRICE, PRODUCT, AND PHYSICAL EVIDENCE ON CONSUMERS’ PURCHASE DECISIONS AT MIE GACOAN JEMBER REGENCY Adimas Ilham Aminullah; Roro Aditya Novi Wardhani; Yusita Titi Hapsari
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3562

Introduction: The rapid expansion of Indonesia’s fast-food sector has intensified market competition, prompting brands to identify the key drivers of consumer buying behavior. This research investigates how price, product quality, and physical evidence influence consumer purchasing decisions at Mie Gacoan, Jember Branch. The study specifically seeks to assess how each of these variables, both individually and collectively, affects the purchasing behavior of young consumers, who are primarily comprised of students and university-level respondents.Methods: This study adopted a quantitative field research Design, drawing on primary data obtained from 160 respondents selected through purposive sampling. The gathered data were analyzed using multiple linear regression techniques, aided by statistical software to evaluate both the individual (partial) and combined (simultaneous) influences of the examined variables.Results: The results of this study reveal that the three independent variables have a positive and significant impact on consumer purchasing decisions, with product quality identified as the most influential factor. An Adjusted R^2 value of 0.617 indicates that about 61.7% of the variance in purchase decisions is explained by these variables. In contrast, the remaining 38.3% is attributed to other determinants beyond the scope of this model.Conclusion and suggestion: The study concludes that the combination of competitive pricing, high product quality, and appealing physical evidence is the key determinant shaping purchase decisions among young consumers. The practical implications of this research highlight the importance of implementing marketing strategies that prioritize product quality and customer experience to sustain consumer loyalty and strengthen the brand’s competitive position in the fast-food industry. Keywords: Mie Gacoan, Physical Evidence, Price, Product Quality, Purchase Decision

Title

Found 11 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 11 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 11 Documents
Search