Garuda - Garba Rujukan Digital

Kualitas Teknologi Layanan Mandiri Aplikasi KAI Access (Studi Pada PT. Kereta Api Indonesia Persero Daop 9 Jember) Yusita Titi Hapsari
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.54345

After the Covid-19 pandemic, the service business moved more rapidly, this led to increased competition between service providers. One of them is transportation services. As a land transportation service provider, PT Kereta Api Indonesia (Persero) is an Indonesian state-owned company engaged in rail transportation services. One of the effects of the social distancing movement implemented by the government is that people are now more comfortable with independent services. The KAI Access application which has been developed and published since 2014 is one of the facilities of PT. KAI (Persero) which is able to fulfill digital-based services by providing independent access to prospective passengers and their passengers. Facilities obtained from the KAI Access application include ticket reservations, ticket schedule changes, ticket cancellations, KRL information, KAI Logistics, top up and billing, to taxi and bus ordering facilities. This study aims to describe the quality of self-service technology services provided by the KAI Access application owned by PT. KAI (Persero) at DAOP 9 Jember. This research uses descriptive qualitative research as its research method. The quality of self-service technology services from the KAI Access application at PT KAI (Persero) is the focus of this study. According to Parasuraman et al., service quality testing at PT. KAI (Persero) DAOP 9 Jember uses five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy. The results of the analysis of the service quality of the KAI Access application in this study concluded that the service quality of the KAI Access application at PT. KAI (Persero) can be said to be good. According to Parasuraman et al., there are five indicators of service quality, one of which is the Direct Evidence (Tangibles) indicator in the PT KAI access application service. (Persero) quite well. The people who use the KAI Access application service are used to using this technology. The Jember station continues to pay attention to officers who specifically assist the operation of the KAI Access application by providing customer service in train cars and at the station.

Analisis SWOT Dalam Menentukan Strategi Pemasaran Rokok Elektrik (VAPE) Pada G VAPE Jember Shendy Andrie Wijaya; Yusita Titi Hapsari; Asalia Melandri
Perspektif Pendidikan dan Keguruan Vol 14 No 2 (2023): Perspektif Pendidikan dan Keguruan Vol 14 No 2 Oktober 2023
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/perspektif.2023.vol14(2).12045

This study aims to examine and describe the factors that become internal strengths and weaknesses, factors that become external opportunities and threats, and determine the right marketing strategy to be applied to G Vape Jember. This research is a qualitative descriptive research. The number of respondents is 25 people, the determination of respondents in this study uses a purposive sampling technique. Data collection techniques used are observation, interviews and documentation. Data analysis in this study used data collection, data reduction, data presentation, drawing conclusions. The data validity technique uses triangulation by examining the use of sources. The results of the study show that: 1) the internal strengths and weaknesses of G Vape Jember are G Vape's strategic location, quality products sold, friendly store service, affordable prices offered to consumers, availability of member cards to get free liquid products if the purchase is 10 times. While the weaknesses of G Vape are: incomplete product variations, lack of security, lack of employees. 2) factors that become external opportunities and threats to G Vape Jember, namely the Vape Trend which is growing, Improving people's consumptive lifestyle, Technology is increasingly sophisticated. While the threats to G Vape are: More and more similar vape shops, Competitor products have competitive prices. 3) The right strategy to apply G Vape Jember in marketing its products based on SWOT analysis theory. are typically sectioned logically as an overview of what appears in the paper

Kualitas Teknologi Layanan Mandiri Aplikasi KAI Access (Studi Pada PT. Kereta Api Indonesia Persero Daop 9 Jember) Yusita Titi Hapsari
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.54345

After the Covid-19 pandemic, the service business moved more rapidly, this led to increased competition between service providers. One of them is transportation services. As a land transportation service provider, PT Kereta Api Indonesia (Persero) is an Indonesian state-owned company engaged in rail transportation services. One of the effects of the social distancing movement implemented by the government is that people are now more comfortable with independent services. The KAI Access application which has been developed and published since 2014 is one of the facilities of PT. KAI (Persero) which is able to fulfill digital-based services by providing independent access to prospective passengers and their passengers. Facilities obtained from the KAI Access application include ticket reservations, ticket schedule changes, ticket cancellations, KRL information, KAI Logistics, top up and billing, to taxi and bus ordering facilities. This study aims to describe the quality of self-service technology services provided by the KAI Access application owned by PT. KAI (Persero) at DAOP 9 Jember. This research uses descriptive qualitative research as its research method. The quality of self-service technology services from the KAI Access application at PT KAI (Persero) is the focus of this study. According to Parasuraman et al., service quality testing at PT. KAI (Persero) DAOP 9 Jember uses five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy. The results of the analysis of the service quality of the KAI Access application in this study concluded that the service quality of the KAI Access application at PT. KAI (Persero) can be said to be good. According to Parasuraman et al., there are five indicators of service quality, one of which is the Direct Evidence (Tangibles) indicator in the PT KAI access application service. (Persero) quite well. The people who use the KAI Access application service are used to using this technology. The Jember station continues to pay attention to officers who specifically assist the operation of the KAI Access application by providing customer service in train cars and at the station.

Sosialisasi Digital Marketing Menuju UMKM Kreatif Desa Karangrejo Kecamatan Gumukmas Kabupaten Jember Olga Fatmah Rahmawati; Lucky Wahyu Prasetyo; Adam Maulana; Alviano Lanza; Yusita Titi Hapsari
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.154

Abstract: This collaborative goal of the KKN program is to advance community development through the use of science and technology, as well as enhancing and developing the community's contributing to the local economy through business management and marketing strategies for small and medium-sized businesses in Karangrejo Village, Gumukmas subdistrict, Jember district. One of the Collaborative KKN group 013 work programs is holding MSME socialization activities which is the first step to educate and provide more insight to MSME actors or the wider community. This socialization carried out in order to improve marketing volume of the business it owns. This socialization raised the theme "Socialization of Packaging and Branding of MSME Products in the Era of Digitalization". In this socialization, it is divided into one material, namely about motivation for branding and marketing as well as direction for halal certification. In this socialization, we from Collaborative KKN group 013 brought in a speaker from outside who is more experienced in their field. The speaker was Mr. Aries Nugroho as a PLUT KUKM consultant for Jember district. Also working with Mrs. Zaenab who is an MSME actor and also the owner of banana chips and tempeh. She started the business in 2011. Although Mrs. Zaenab herself has experienced the ups and downs of building a business and even went bankrupt. Mrs. Zaenab herself also has a lot of experience as a mentor for micro businesses in the Karangrejo village environment. Keyword: Digital Marketing Socialization, UMKM Karangrejo Village, KKN Collaboration

Pengaruh Harga dan Kualitas Layanan Elektronik Terhadap Kepuasan Pelanggan Shopee (Studi Pada Generasi Z di Kabupaten Jember) Yofi Tri Septiyaningrum; Yusita Titi Hapsari; Nike Norma Epriliyana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9112

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas layanan elektronik terhadap kepuasan pelanggan Shopee pada Generasi Z di Kabupaten Jember. Latar belakang penelitian didasari oleh karakteristik Generasi Z yang memiliki ekspektasi tinggi terhadap pengalaman belanja online yang cepat, efisien, dan interaktif. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner daring berskala Likert 5 poin, yang disebarkan kepada 100 responden Generasi Z pengguna aktif Shopee di Jember, menggunakan teknik purposive dan simple random sampling. Analisis data dilakukan dengan regresi linier berganda, uji validitas, reliabilitas, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial, variabel harga tidak berpengaruh signifikan terhadap kepuasan pelanggan (sig. 0,068 > 0,05), sedangkan kualitas layanan elektronik berpengaruh signifikan (sig. 0,000 < 0,05). Secara simultan, harga dan kualitas layanan elektronik berpengaruh signifikan terhadap kepuasan pelanggan (sig. 0,000 < 0,05) dengan kontribusi sebesar 62,2%, sementara sisanya 37,8% dipengaruhi faktor lain di luar model penelitian. Temuan ini menegaskan bahwa peningkatan kualitas layanan elektronik menjadi faktor utama dalam menciptakan kepuasan pelanggan Generasi Z pada platform e-commerce. Penelitian ini memberikan kontribusi praktis bagi pengelola Shopee dalam merumuskan strategi peningkatan layanan serta memperkuat loyalitas pelanggan pada segmen pasar muda yang potensial.

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