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All Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Informatika Multimedia Digital
Ema Laila
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SOSIALISASI PENERAPAN BRAND IDENTITY SEBAGAI MEDIA PROMOSI PADA LESEHAN BAKSO PALAPA PAGAR ALAM Della Oktaviany; Ema Laila; Yunita Fauzia Achmad; Ahmad Fikry Pratama; Anissa Fidelia; Desky Alfarezi
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 4 (2024): Aptekmas Volume 7 Nomor 4 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sosialisasi penerapan brand identity sebagai media promosi pada Lesehan Bakso Palapa di Pagar Alam merupakan sebuah kegiatan yang betujuan untuk meningkatkan pemahaman dan penerapan konsep brand identity dalam konteks bisnis kuliner. Melalui sosialisasi ini, peserta pengabdian akan diperkenalkan kondep dari brand identity yang mencakup elemen – elemen seperti logo, warna, tipografi, dan pesan visual yang konsisten. Tujuan dari sosialisasi ini adalah unutk memperjelas manfaat brand identity dalam menciptakn citra yang kuat, dan meningkatkan daya tarik pelanggan. Lesehan Bakso Palapa akan menjadi sorotan utama dalam sosialisasi ini, peserta akan mengimplementasikan brand identity yang akan dilakukan, mulai dari desain logo yang unik, pemilihan warna yang representatif, hingga konsistensi dalam komunikasi visual melalui berbagai media promosi. Interaksi dan diskusi antara peserta juga akan ditekankan dalam sosialisasi ini, dimana akan bertukar ide, pengalaman, dan pandangan terkait penerapan brand identity. Evaluasi terhadap pemahaman peserta akan dilakukan untuk mengevaluasi efektivitas sosialisasi ini
Implementasi Teknik Motion Graphics pada Video Promosi Sanggar Senam Anamedy Menggunakan Metode Research and Development Syahputra, Ahmad Sandi; Miftakul Amin; Ema Laila
Jurnal Teknologi Informatika Multimedia Digital Vol 1 No 1 (2024): Jurnal Teknologi Informatika Multimedia Digital
Publisher : Teknik Komputer Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14233841

Abstract

In an increasingly competitive and modern business environment like today, motion graphic-based promotional videos are a means that can provide an advantage in attracting the attention of the target market. The ability to combine visual elements, moving text, and animation provides an additional dimension to brand communication. This article discusses how motion graphics can create powerful visual narratives, build emotion, and convey complex messages in a more concise and easy-to-understand way. In this study, the authors created a promotional video based on motion graphics as a means of promotion to attract public attention. The development method used is the Research and Development method with the PPE model or (Planning, Production, Evaluation). This method is very useful in conducting research so that it is more structured and in accordance with predetermined planning
STORYBOARD ANIMATIC SEBAGAI MEDIA PEMBELAJARAN DENGAN MOTION GRAPHIC STUDI KASUS ANIMASI 4MPERA Anggara, Obik Dwi; Amin, Miftakul; Ema Laila
Jurnal Teknologi Informatika Multimedia Digital Vol 1 No 1 (2024): Jurnal Teknologi Informatika Multimedia Digital
Publisher : Teknik Komputer Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14233938

Abstract

In animation courses, the animatic storyboard stage is very important. However, it is often overlooked in learning so that students consider it not too important in animation production. In fact, this stage is very important in the animation industry because it is a reference in producing animation. Therefore, many students in the Digital Multimedia Informatics Technology Study Program do not understand about animatic storyboards. From the tests carried out as observations, 12 respondents who were students majoring in Computer Engineering, Digital Multimedia Informatics Technology Study Program, 10 of them did not know how to make an animatic storyboard. The design of motion graphic videos as learning media aims to increase awareness and educational media for students
Pembuatan Motion Graphic Untuk Media Informasi Pengolahan Sampah Organik Menjadi Pupuk Kompos Windu Noegroho, M. Diandra; Ali Firdaus; Ema Laila
Jurnal Teknologi Informatika Multimedia Digital Vol 1 No 2 (2024): September
Publisher : Teknik Komputer Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14234541

Abstract

Menurut data dari Sistem Informasi Pengelolaan Sampah Nasional (SIPSN) sumber sampah yang paling banyak menyumbang timbulan sampah ialah dari rumah tangga sebanyak 68.47% atau sebanyak 808.13 ton perharinya. Dalam pembuatan media informasi mengenai pupuk kompos organik berbasis motion graphic yang mengacu pada pengembangan metode R&D (Research and Development). penulis menganalisis data menggunakan perhitungan menggunakan Cohen Kappa yang dimana untuk hasil dari pengujian tersebut mendapatkan nilai “Tinggi” diangka “0,75”. Dari penjelasan data diatas didapatkan media informasi berbasis motion graphic berdurasi 4 menit 4 detik dengan ukuran sebesar 189 M
Co-Authors Ahmad Fikry Pratama Ali Firdaus Amin, Miftakul Anggara, Obik Dwi Anissa Fidelia Della Oktaviany Desky Alfarezi M. Miftakul Amin Syahputra, Ahmad Sandi Windu Noegroho, M. Diandra Yunita Fauzia Achmad