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All Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Della Oktaviany
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Analisis Penerimaan Layanan Web Tracking dengan Penerapan Technology Acceptance Model (TAM) Dien Novita; Della Oktaviany
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 3 No 1 (2016): JATISI SEPTEMBER 2016
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.802 KB) | DOI: 10.35957/jatisi.v3i1.64

Abstract

Developments of technology allow businesses in Indonesia to develop its business activities to maintain good relations with customers. Most of the business activities already involve technology, both in terms of the use of hardware and software. In providing freight services, PT XYZ provides additional services to its customers, by giving Web Tracking feature. This feature is the media to check the position of shipments that have been submitted through PT XYZ. Then it needs to be analyzed receipt Tracking Web services. With descriptive analysis method with a sample of 235 respondents, analysis of acceptance of Web services Tracking for delivery of goods in PT XYZ quite well, seen from a variable in the Technology Acceptance Model (TAM) gained an average user agrees with Web services Tracking with percentages ranging between 65,87% to 98.81%. The high attitude to use technology from the users of 98.81% the results of this study, PT XYZ should improve usability and ease of use of Web Tracking service.
SOSIALISASI PENERAPAN BRAND IDENTITY SEBAGAI MEDIA PROMOSI PADA LESEHAN BAKSO PALAPA PAGAR ALAM Della Oktaviany; Ema Laila; Yunita Fauzia Achmad; Ahmad Fikry Pratama; Anissa Fidelia; Desky Alfarezi
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 4 (2024): Aptekmas Volume 7 Nomor 4 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sosialisasi penerapan brand identity sebagai media promosi pada Lesehan Bakso Palapa di Pagar Alam merupakan sebuah kegiatan yang betujuan untuk meningkatkan pemahaman dan penerapan konsep brand identity dalam konteks bisnis kuliner. Melalui sosialisasi ini, peserta pengabdian akan diperkenalkan kondep dari brand identity yang mencakup elemen – elemen seperti logo, warna, tipografi, dan pesan visual yang konsisten. Tujuan dari sosialisasi ini adalah unutk memperjelas manfaat brand identity dalam menciptakn citra yang kuat, dan meningkatkan daya tarik pelanggan. Lesehan Bakso Palapa akan menjadi sorotan utama dalam sosialisasi ini, peserta akan mengimplementasikan brand identity yang akan dilakukan, mulai dari desain logo yang unik, pemilihan warna yang representatif, hingga konsistensi dalam komunikasi visual melalui berbagai media promosi. Interaksi dan diskusi antara peserta juga akan ditekankan dalam sosialisasi ini, dimana akan bertukar ide, pengalaman, dan pandangan terkait penerapan brand identity. Evaluasi terhadap pemahaman peserta akan dilakukan untuk mengevaluasi efektivitas sosialisasi ini
Co-Authors Ahmad Fikry Pratama Anissa Fidelia Desky Alfarezi Dien Novita Ema Laila Yunita Fauzia Achmad