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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis
Gilang Pratama Hafiz
Universitas Esa Unggul
Decision Sciences, Operations Research & Management

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The Impact of Brand Love, Customer Satisfaction, and Word of Mouth on Cosmetic Purchase Intention Gilang Pratama Hafiz; Zahwa Arsyi Maulida
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i1.17107

Abstract

This study was conducted to explore The Impact of Brand Love, Customer Satisfaction and Word of Mouth on Luxcrime Cosmetics Purchase Intention. The contribution of this research is expected to be able to add information at the theoretical/scientific level of marketing management and also provide an increase in Service Excellent in the cosmetic industry sector. Primary data in this study were collected through questionnaires with a total of 260 respondents who live in Jabodetabek and have purchased Luxcrime brand cosmetic products and used this product more than once. The data analysis technique used by researchers in this study is partial least squares structural equation modeling. The results of this study indicate that six of the seven proposed hypotheses are accepted, while Brand Image cannot affect Brand Love. To make brand marketing more effective, marketers need to be aware of the emotional component of the company. In addition, achieving the highest level of brand love for a cosmetic brand can be an innovation for long-term success. For further research, researchers can expand research both from the demographics of research locations in Indonesia.
Analysis of Factors Affecting Fintech Consumers in Indonesia Gilang Pratama Hafiz; Dodi Ria Atmaja; Fachmi Tamzil
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.19766

Abstract

The researcher conducted a pre-survey in order to find out more about the reasons that make consumers choose digital payment providers in making daily payments. From the pre-survey that was asked of 100 consumers, it was found that there were 4 factors that dominated the determination of consumer intentions in choosing digital payment providers. Based on the situation analysis and pre-survey findings, it is important to conduct this research so that it can become a strong theoretical foundation for stakeholders in the financial technology industry (FINTECH) in Indonesia and can contribute to the success of government programs in encouraging the development of the digital economy and digitalization in Indonesia. The sample involved 1,713 respondents with certain criteria and was analyzed using the structural equation modeling method. The findings state that the intention to use FINTECH can be increased through user satisfaction. Customer satisfaction is strongly influenced by the diffusion of innovation from the technology presented in the service, where the service must be able to make it easier for users to transact. Customer satisfaction must be a priority in designing customer-oriented product and service management, so as to form brand integrity that reflects quality service. To obtain a better determination, especially in assessing customer satisfaction using mobile payments, many factors such as Hedonic Value, Information Quality are factors that are suspected to have antecedents that need to be tested.
Co-Authors Ria Atmaja, Dodi Tamzil, Fachmi Zahwa Arsyi Maulida