Fadia Fitriyanti
Universitas Muhammadiyah Yogyakarta, Indonesia

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Consumer Legal Protection from the Decoy Effect Through Digital Literacy Afrilia Cahyani; Fadia Fitriyanti; Jamaluddin Ahmad; Pratiwi Ramlan
Susbtantive Justice International Journal of Law Vol 5 No 2 (2022): Substantive Justice International Journal of Law
Publisher : Faculty of Law, Universitas Muslim Indonesia, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56087/substantivejustice.v5i2.196

Abstract

The millennial and generation Z tend to experience the negative impact of the decoy effect, so a consumer protection law is required. The purpose of this study is to demonstrate the negative impact of the decoy effect and the importance of consumer protection through digital literacy. A quantitative descriptive approach was used with millennial and generation Z research subjects who were given a choice of products using bait items. According to the study's findings, respondents are susceptible to the decoy effect, so consumers have the right to know before making a decision. The findings of this study contribute to the public's understanding and provision of suggestions or criticism, as well as to the government's formulation of consumer protection policies, particularly for the millennial and generation Z generations. The implication is that existing consumer protection laws must be flexible, rational, and based on digital literacy. Legal certainty as a form of consumer legal protection to achieve equality in an engagement as a concept for those who make transaction.
Antara UU dan Kebijakan Platform: Nasib UMKM yang Hidup dari Jualan Online Adi Bayu Nugraha; Fadia Fitriyanti
Journal Evidence Of Law Vol. 4 No. 3 (2025): Journal Evidence Of Law (Desember)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jel.v4i3.1845

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan dan potensi konflik antara ketentuan peraturan perundang-undangan, khususnya Undang-Undang Nomor 7 Tahun 2014 tentang Perdagangan, Undang-Undang ITE, serta regulasi turunan terkait Perdagangan Melalui Sistem Elektronik (PMSE), dengan kebijakan internal platform seperti pembatasan fitur, perubahan algoritma, serta ketentuan biaya layanan. Metode penelitian yang digunakan adalah penelitian hukum normatif dengan pendekatan perundang-undangan dan konseptual. Hasil kajian menunjukkan bahwa terdapat kekosongan norma dalam perlindungan UMKM digital, terutama karena ruang kebijakan platform berada di luar kontrol negara meskipun memiliki dampak langsung terhadap kegiatan ekonomi masyarakat. Selain itu, regulasi pemerintah sering kali bersifat reaktif dan belum sepenuhnya adaptif terhadap dinamika model bisnis digital. Artikel ini menyimpulkan bahwa diperlukan harmonisasi antara regulasi negara dan kebijakan platform guna menjamin kepastian berusaha, perlindungan konsumen, serta keberlangsungan UMKM yang bergantung pada ekosistem digital. Rekomendasi diarahkan pada pembentukan regulasi khusus mengenai hubungan hukum antara UMKM, platform, dan negara dalam kerangka tata kelola ekonomi digital.