Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Fadila Hardika Putri
Universitas Pembangunan Jaya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON LE MINERALE BRAND DRINKING WATER Fadila Hardika Putri; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.441

Abstract

This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of Le Minerale brand bottled drinking water). This type of research is quantitative research. The subjects of this research are consumers who buy Le Minerale products. Primary data was obtained from a questionnaire with 108 respondents using the Google form. Then the collected data will be analyzed using multiple linear regression with the help of SPSS 23. The results of this study can be concluded based on the t test that each variable is product quality (X¹), price (X²), and promotion (X³) have a positive and significant effect, thus influencing the purchasing decision (Y)
Analisis Strategi Pemasaran Jasa Pada Perusahaan Traveloka Monika Claudia Sarita; Fadila Hardika Putri
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 1 : September (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In line with technological developments in the world today, many companies provide services through social media or websites. This strategy follows technological developments, namely using online services. The purpose of this research is to find out the strategies used by Traveloka in marketing its services in line with technological developments. The approach used is a qualitative approach with this research data using secondary data collection methods. This research data uses a secondary data collection method by conducting a literature study by reading the literature. The research results show that there is a physical form of marketing, namely product marketing and some in the form of service marketing. Service marketing is basically immaterial and intangible because the product cannot be seen or felt. Marketing via online media is used by Traveloka to understand the level of consumer satisfaction and trust in using the sales site. Traveloka is a service company that provides various services ranging from accommodation tickets, entertainment tickets, to hotel rentals. Traveloka moves through websites and applications by implementing Traveloka's own strategy using several marketing mix strategies, namely price, place, promotion, product and process.
Co-Authors Dede Suleman Fendi Saputra Mohamad Trio Febriyantoro Monika Claudia Sarita Totok Suyoto Zulkifli Zulkifli