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All Journal Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Fadila Hardika Putri
Universitas Pembangunan Jaya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

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Journal : Journal of Industrial Engineering

 1 
THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON LE MINERALE BRAND DRINKING WATER Fadila Hardika Putri; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Totok Suyoto
Journal of Industrial Engineering & Management Research Vol. 3 No. 6 (2022): December 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i6.441

Abstract

This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of Le Minerale brand bottled drinking water). This type of research is quantitative research. The subjects of this research are consumers who buy Le Minerale products. Primary data was obtained from a questionnaire with 108 respondents using the Google form. Then the collected data will be analyzed using multiple linear regression with the help of SPSS 23. The results of this study can be concluded based on the t test that each variable is product quality (X¹), price (X²), and promotion (X³) have a positive and significant effect, thus influencing the purchasing decision (Y)
Co-Authors Dede Suleman Fendi Saputra Mohamad Trio Febriyantoro Monika Claudia Sarita Totok Suyoto Zulkifli Zulkifli