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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Manajemen Jurnal Ekonomi Efektif Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER
Kurniawati
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh CRM Terhadap Customer Loyalty dengan Customer Trust Sebagai Variabel Mediasi Pada Online Shop Tyas Pratiwi Eka Sari; Kurniawati
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.5031

Abstract

The purpose of the study is to find out the influence of Customer Relationship Management (CRM) components, namely Customer Engagement, Customer Knowledge, Customer Advocacy, Customer Orientation and with Customer Loyalty, besides that this research also wants to look at the influence of Customer Trust mediating the influence of Customer Knowledge with Customer Loyalty in the Online Shop. This research is by the method of purposive samplings and non-probability samplings. The use of the data being tested is a data that comes from 261 questionnaires and that meets the criteria for having shopped through an online shop, the number is 259 respondents. By using the Likert And Amos 23 Scale as a tool to perform testing. The results showed that Customer Advocacy, Customer Engagement and Customer Trust were proven to have an effect on Customer Loyalty. In addition, this study shows the results if Customer Knowledge is proven to have an impact on Customer Trust. The limitations of researchers are only to examine the influence of CRM Online Shop only and this study did not examine on offline shops. So in the next research, it is hoped that it will be able to expand the object of research not only the Online Shop but also research the Offline Shop as well and the mediation variables Customer Trust can be replaced into Customer Satisfaction. The novelty of this study was tested for originality with several previously published studies, namely the Customer Trust variable being a mediation variable, and in this study focused on the Online Shop. Keyword: Customer Relationship Management; Customer Orientation; Loyalt;, Advocacy; Knowledge; Engangement; dan Trust.
Pengaruh Hedonic Motivation dan Utilatarian Motivation Terhadap Impulsive Buying pada Pengguna E-Commerce. As'ad Khair; Kurniawati; Renny Lia Yustika; Siti Rohmah
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.44802

Abstract

ABSTRACT This research aims to analyze the significant effect from hedonic motivation against impulsive buying on e-commerce consumers. Hedonic motivation and utilitarian motivation can encourage impulsive buying behavior in transactions when people shopping in e-commerce. This might be seen from several types of goods purchased in e-commerce, for instance, daily needs (foods and beverages), fashion, cosmetics, also travel needs (ticket for transportation and hotels). This study uses purposive sampling and questionnaire methods. This research was conducted on 344 respondents who are active users of social media and e-commerce users, such as Shopee, Tokopedia and Lazada. Data analyzed with Structural Equation Modelling (SEM) method and SMART-PLS application. The results shows that external factor has a positive influence on hedonic motivation and utilitarian motivation, it can be seen that hedonic motivation has a positive effect on impulsive buying factors, and utilitarian motivation does not affect impulsive buying. In addition, interpersonal factors and external factors have a significant positive effect on impulsive buying with hedonic motivation mediation. Meanwhile, utilitarian motivation does not seem able to mediate interpersonal and external factors to have a significant influence on consumers' impulsive buying behavior. Keywords: e-commerce, hedonic motivation, utilitarian motivation, impulsive buying.
PANDANGAN ALTERNATIF PEMBELIAN PRODUK HIJAU MILLENNIAL DI JAKARTA: PERAN ULASAN PRODUK ONLINE DAN KESESUAIAN CITRA DIRI Marshella Sembiring; Kurniawati; Gunara Setiady
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.46033

Abstract

Abstract.   The purpose of this paper is to offer a different perspective on millennials' green consumption habits. To analyse this research, several determining factors must be considered. Among others are self-image congruence, attitude, subjective norms, perceived behavior control, moral norms, online green product review and green product purchase intention. Hypothesis testing was carried out using the structural equation model (SEM) method with the help of AMOS software. Purposive random sampling was used to select 214 respondents for this study. The sample used in this study were customers who had purchased green fashion. Variables that influence in this research are self-image on green product review, attitude on green product review, subjective norms on green product review, subjective norms on moral norms, self-image on green product purchase, attitude on green product purchase, subjective norms on green product purchase, perceived behavior control on green product purchase, green product review on green product purchase and moral norms on green product purchase.   Abstrak.  Tujuan dari makalah ini adalah untuk menawarkan perspektif yang berbeda tentang kebiasaan konsumsi hijau generasi milenial. Untuk menganalisis penelitian ini, beberapa faktor penentu harus dipertimbangkan. Antara lain keselarasan citra diri, sikap, norma subjektif, kontrol perilaku yang dirasakan, norma moral, review produk hijau online dan niat beli produk hijau. Pengujian hipotesis dilakukan dengan menggunakan metode structural equation model (SEM) dengan bantuan software AMOS. Purposive random sampling digunakan untuk memilih 214 responden generasi milenial untuk penelitian ini. Sampel yang digunakan dalam penelitian ini adalah pelanggan yang pernah membeli green fashion. Variabel-variabel yang berpengaruh dalam penelitian ini adalah citra diri pada ulasan produk ramah lingkungan, sikap pada ulasan produk ramah lingkungan, norma subjektif pada ulasan produk ramah lingkungan, norma subjektif pada norma moral, citra diri pada pembelian produk ramah lingkungan, sikap pada pembelian produk ramah lingkungan, norma subjektif pada pembelian produk hijau, kontrol perilaku yang dirasakan pada pembelian produk hijau, ulasan produk hijau pada pembelian produk hijau dan norma moral pada pembelian produk hijau.
Purchase Intention Millenial Indonesia Terhadap Produk Makanan Organik Lulu Drusyita Lulu; Kurniawati
Jurnal Economic Resource Vol. 5 No. 2 (2022): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v5i2.369

Abstract

Penelitian ini bertujuan untuk memberikan salah satu karya penelitian pertama yang, dengan menggunakan konstruksi the theory of planned behaviour (TPB), menganalisis tingkat niat beli produk organik. Jenis penelitian ini adalah kuantitatif dengan ruang lingkup korelasional dan desain cross sectional. Populasi penelitian ini adalah (195) milenial dari Indonesia. Hasilnya diolah melalui analisis the exploratory factor analysis (EFA), the confirmatory factor analysis (CFA) dan the structural equation modelling (SEM). The subjective norms, Health Consciousness dan Cost Perception mempengaruhi niat untuk membeli produk organik. Availability yang dimediasi oleh perceived behavioural control meningkatkan niat beli, sedangkan price produk tidak. Attitude dan Perceived behavioral Control tidak mempengaruhi niat untuk membeli produk organik.
Tinjauan Teori Stimulus-Organisme-Respons (S-O-R) dalam Mempengaruhi Brand Equity dan Customer Behavioral Intention melalui Social Media Marketing Activities Watonia; Yolanda Masnita; Kurniawati
Jurnal Ekonomi Efektif Vol. 6 No. 4 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i4.42460

Abstract

Media sosial kini memainkan peran penting dalam kehidupan masyarakat, memfasilitasi komunikasi yang cepat dan luas. Platform seperti Facebook, Instagram, dan TikTok tidak hanya menghubungkan orang secara global tetapi juga memungkinkan masyarakat menyampaikan citra positif yang bermanfaat. Perkembangan industri fesyen terdorong oleh penggunaan media sosial dalam strategi pemasaran, di mana Social Media Marketing Activities (SMMA) mempromosikan bisnis melalui berbagai platform. Penelitian ini bertujuan untuk mendalami pengaruh SMMA terhadap Brand Equity dan Customer Behavioral Intentions dalam industri fesyen di Indonesia, serta mengisi kesenjangan penelitian dengan memeriksa pengaruh Brand Experience, Self-Congruity, dan Consumer Empowerment sebagai variabel mediasi. Penelitian ini mengaplikasikan pendekatan data dengan survei online yang melibatkan 348 responden dan analisis data dilakukan menggunakan SEM PLS dengan menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa SMMA, Brand Experience, Brand Equity, Self-Congruity, dan Consumer Empowerment memiliki dampak positif terhadap Customer Behavioral Intentions. Penelitian ini menegaskan bahwa SMMA dapat meningkatkan Brand Equity dan Customer Behavioral Intentions melalui Self-Congruity, Consumer Empowerment, dan Brand Experience dalam industri fesyen di Indonesia. Keterbatasan penelitian ini mencakup tidak dibaginya jenis produk fesyen yang dibeli yang mungkin memberikan dampak berbeda terhadap hasil penelitian. Rekomendasi bagi penelitian selanjutnya adalah membagi jenis produk fesyen dan menambahkan variabel lain yang relevan.
Digital Supply Chain: Is It Important For Enhancing Supply Chain Performance? Aditya Danandjojo; Freshe Juliawan; Kurniawati; Yolanda Masnita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3849

Abstract

A supply chain based on technology is very important in Industry 4.0. Unfortunately, several manufacturing companies have not been using optimally this technology. However, big manufacturing companies are. This paper proposes a solution providing good insight based on the digital supply chain. The aim of this study is to provide acceptable digital supply chain implementation, especially for manufacturing companies which still not using the technology in their supply chain process. This research used RBV theory in order to compare the prior study with the current situation. In this research, all the variable studies are positively affecting the supply chain performance. In this study, the implementation of digital supply chain can improve supply chain performance by combining with supply chain quality management practices. Especially with Supply chain agility as a mediating process.
Co-Authors Aditya Danandjojo As'ad Khair Freshe Juliawan Gunara Setiady Lulu Drusyita Lulu Marshella Sembiring Renny Lia Yustika Siti Rohmah Tyas Pratiwi Eka Sari Watonia