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All Journal SEIKO : Journal of Management & Business JURNAL LENTERA BISNIS Reswara: Jurnal Pengabdian Kepada Masyarakat Madaniya Majalah Ilmiah UPI YPTK JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Wiyarno
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : JURNAL LENTERA BISNIS

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ANALISIS PENGARUH PENGGUNAAN SOSIAL MEDIA, TEKNOLOGI INFORMASI, DAN MINAT BERWIRAUSAHA TERHADAP ENTREPRENEURSHIP Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1130

Abstract

Entrepreneurship is an important idea in supporting the independence of the community to reduce the current unemployment rate, the fact in the field that the level of entrepreneurship is still very low in supporting national economic independence, especially in the younger generation who focus after finishing school and college enter the world of work not entrepreneurship, from this phenomenon, more in-depth research is needed related to the factors that influence entrepreneurship. The purpose of this study was to analyze social media factors, information technology, and young people's entrepreneurial interest in entrepreneurship. The research sample used a saturated sample, namely 130 Pelita bangsa university student respondents. The research method uses descriptive and inferential statistics with a quantitative approach, the data analysis used is multiple linear regression analysis. The results showed that social media variables and entrepreneurial interest had a significant effect with a positive direction on entrepreneurship, while information technology variables had no effect on entrepreneurship.
ANALISIS PUBLIC RELATION, ADVERTISING, DAN DIRECT MARKETING TERHADAP LOYALITAS PELANGGAN ES.TEH INDONESIA Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1365

Abstract

Es.teh Indonesia is a franchise engaged in the beverage sector, where Es. Indonesia has a reasonably large name in the beverage sector; the development of Es.teh Indonesia is relatively fast and has been around for a long time, so an evaluation is needed regarding marketing strategies, promotions, and those that cause significant customer loyalty. From these problems, the purpose of this study was to examine the effect of Public Relations, Advertising, and Direct Marketing on Customer Loyalty of Es.teh Indonesia. The method of analyzing this research uses a quantitative descriptive approach to look for influential relationships between research variables; the sample taken is Indonesian Es.teh customers with a purposive sampling method of 100 respondents, and the research data analysis technique uses SEM (Stuctural Equation Modelling). The results showed that public relations significantly affected customer loyalty, then advertising and direct marketing variables had no effect on customer loyalty in Indonesia.
ANALISIS INFLUENCER MARKETING, ONLINE CUSTOMER REVIEW, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ONLINE GEN MILENIAL Wiyarno Wiyarno; Indra Permana; Erna Apriani
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1455

Abstract

In this digital age digital age, online shopping transactions have become a habit that has become ubiquitous It has mushroomed everywhere even almost all circles. Various generations are in fact already so familiar with online shopping transactions, not just shopping, but also selling online. shopping, but the way of selling has also been dominated by online. Changes and technological developments have become one of the strong factors in changes in online behavior at this time, so that the online behavior at this time, so that technological sophistication makes online purchasing decisions very necessary to be analyzed more deeply. online purchasing decisions need to be analyzed more deeply. No wonder if the development of digitalization in influencing human behavior is so fast, because by only transacting online we don't need to leave the house, save time, and can transact online. time, and can transact virtually, and buy and sell online. Basically the purpose of the research conducted to analyze the factors that influencing online purchasing decisions especially millennial genes, namely influencer marketing, online customer review, and digital marketing. marketing, online customer reviews, and digital marketing. Type of research is quantitative research with the research sample being gen millennial students of Pelita Bangsa University who have made online shopping transactions with a purposive sampling of 100 respondents. shopping online with purposive sampling 100 respondents. Data analysis technique using SEM (Stuctural Equation Modeling). The results of this study indicate that the influencer marketing variable does not affect the millennial gen online purchasing decision, then the online customer review variable does not affect the millennial gen online purchasing decision, but the digital marketing variable affects the millennial gen online purchasing decision
Co-Authors Abdul Latif Ahmad Amrullahalhafizh Amali Amali Antika Zahrotul Kamalia Erna Apriani Fachrial Banyu Asmoro Indra Permana Indra Permana Isarianto Isarianto Mahesa Rezky Ramadhan Qoriah Ar Raudhatul Hasanah Yefta Ondi Spalanzani Simatupang Zaenur Rozikin Zulfa Zakiatul Hidayah