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All Journal SEIKO : Journal of Management & Business JURNAL LENTERA BISNIS Reswara: Jurnal Pengabdian Kepada Masyarakat Madaniya Majalah Ilmiah UPI YPTK JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Wiyarno
Universitas Pelita Bangsa
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Literasi Investasi Digital pada Pasar Modal Indonesia di Lingkungan Desa Tambaksari Abdul Latif; Erna Apriani; Zulfa Zakiatul Hidayah; Wiyarno
Majalah Ilmiah UPI YPTK Vol. 29 (2022) No. 2
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v29i2.129

Abstract

Pertumbuhan ekonomi suatu negara dapat dilihat dari perkembangan pasar modal negara itu sendiri. Indonesia memiliki potensi untuk menjadi negara besar dalam tahap negara berkembang saat ini, namun disayangkan perkembangan pasar modal Indonesia masih relatif rendah dibanding negara lainya. Rendahnya literasi dan inklusi pada pasar modal menjadi salah satu faktor penyebabnya. Kegiatan pengabdian ini bertujuan untuk memberikan pemahaman, wawasan, dan segala hal terkait pasar modal Indonesia serta hal-hal yang harus diantisipasi dan dipersiapkan dalam transaksaksi di pasar modal. Di zaman yang serba digital tentu pasar modal adalah salah satu instrumen investasi yang cukup lama ditransaksikan secara digital, serta diskusi dan evaluasi bersama dengan kepala desa takabaksari yang dilatarbekangi dengan kebutuhan pada lingkungan mitra pengabdian yang sangat antusias ingin mengetahui dan memahami hal-hal terkait pasar modal. Dengan demikian tema pengabdian terkait pasar pasar modal adalah permintaan mitra mengabdian guna menambah literasi yang emang sudah ada cukup lama namun tidak dibarengi edukasi serta penyuluhan secara optimal. Populasi dalam pengabdian ini ialah perangkat dan jajaran desa Tambaksari seperti ketua rukun tetangga (RT) dan ketua rukun warga (RW) serta jajaran yang terlibat dalam pengurusan desa tambaksari. Setelah diselenggarakan pengabdian dengan tema pasar modal Indonesia diharapkan wawasan peserta pengabdian dapat bertambah dan dapat merubah cara berinvestasi dari metode lama ke metode digitalisasi yang lebih efesiensi.
Efektivitas Digitalisasi Terhadap Keputusan Pembelian Online Wiyarno Wiyarno; Erna Apriani; Indra Permana
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4025

Abstract

Technological developments in digitalization are so very rapid. Their influence is also very significant in changes and human behavior. They are starting from using the internet, social media, online transactions, and virtual meetings to increasingly sophisticated smartphones supporting all these activities. Digitalization has made changes consumer behavior in shopping change drastically. Nowadays, changes in consumer behavior in shopping have been dominated by online transactions. The average cross-generation has used and understood the use of online media, especially the millennial and gen z generations. This study analyzes the effectiveness of digital marketing, influencer marketing, and online customer reviews on purchasing decisions. The analysis method in this study is quantitative causality. The population taken is Pelita Bangsa University students, the sample taken is students belonging to the millennial and gen z generations who transact online shopping in e-commerce and marketplaces, with data analysis techniques in this study using regression double linear. The results of the data analysis that has been carried out, the first and second hypotheses are rejected, with the conclusion that digital marketing and influencer marketing do not influence online purchasing decisions. The results of the third hypothesis are accepted, with the conclusion that online customer reviews can influence online purchasing decisions in a positive direction.
PENGUATAN MANAJEMEN KEUANGAN DAN MEDIA SOSIAL PADA KARANG TARUNA DESA WANGUN HARJA Abdul Latif; Erna Apriani; Zulfa Zakiatul Hidayah; Wiyarno Wiyarno; Isarianto Isarianto
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3211

Abstract

Literasi keuangan tidak lepas dari seni dalam pengelolaan keuangan individu, di zaman yang terus berkembang serta dibarengi pertumbuhan teknologi informasi yang pesat, tentu generasi muda harus bisa mengoptimalkan penghasilan serta efisiensi pengeluaran untuk kepentingan pribadi pada jangka pendek dan jangka Panjang. Sebagian besar generasi milienial dan gen z kurang dalam efisiensi penghasilannya dikarenakan kurangnya pemahaman terkait manajemen keuangan. Tujuan dari kegiatan untuk memberikan pemahaman, penguatan, wawasan, serta semua hal terkait manajemen keuangan dan media sosial dan segala hal yang mesti dipersiapkan dan diantisipasi dalam implikasi IPTEK tersebut. Mitra pada kegiatan pengabdian ini merupakan remaja dan pengurus karang taruna Desa Wangun Harja. Metode pelaksanaan dilakukan dengan edukasi, sosialisasi, serta penguatan manajemen keuangan, dan pengelolaan media sosial bagi para anak muda, anggota, dan pengurus Karang Taruna Desa Wangun Harja. Setelah diselenggarakan pengabdian dengan tema penguatan manajemen keuangan dan media sosial, wawasan, dan pemahaman peserta pengabdian menjadi bertambah dan lebih bijak dalam pengelolaan keuangan pribadi dan organisasi, serta bijak dalam pengelolaan media sosial. Kesimpulan pada kegiatan ini Sebagian besar generasi milenial dan gen Z kurang memahami literasi keuangan, dan pengelolaan keuangan pribadi, sehingga tidak mudah untuk menabung dan membeli aset dari hasil kerja dan usahanya, dari kegiatan ini para peserta sudah berpikir lebih realistis dalam pengelolaan keuangan, dan pemahaman instrument investasi yang cocok pada kondisi keuangan masing-masing, serta pengem, serta sosial media yang cocok untuk dikembangkan dalam organisasi
Holding Period of the Energy Sector: Market Value Factor, Bid-Ask Spreads, and Variance Return Abdul Latif*; Wiyarno Wiyarno; Erna Apriani
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 1 (2023): Januari, Social, Education, Political, Economic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i1.23551

Abstract

The level of investor confidence in a company going public is by holding the company's shares for a long time, which improves the holding period of a share. Especially during a pandemic, it is a significant record for companies going public to maintain a reputation for their performance towards investors. During the pandemic, the energy sector became the target of investors because consumer levels increased sharply during the pandemic. This phenomenon makes the holding period in the energy sector worthy of research. Thus this study aims to analyze the effect of market value on the energy sector holding period, bid-ask spreads on the energy sector holding period, and variance return on the energy sector holding period. The data used in this study is secondary data in the form of data on the number of outstanding shares, daily data on the volume of stock trading transactions, the bid price and ask price of shares, and the average stock return of energy sector companies during 2021 with cross-sectional data types. The population and sample in this study are all go-public companies that belong to the energy sector on the Indonesian stock exchange, namely 76 companies on all accelerator boards with a period of 2021. The data analysis tool used is a multiple linear regression model to influence market value, bid-ask spreads, and variance returns in the energy sector holding period. The results of this study show that the market value variable has a positive effect on the holding period, and for the results of the bid-ask spreads variable, the variance return does not affect the holding period.
ANALISIS PENGARUH PENGGUNAAN SOSIAL MEDIA, TEKNOLOGI INFORMASI, DAN MINAT BERWIRAUSAHA TERHADAP ENTREPRENEURSHIP Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1130

Abstract

Entrepreneurship is an important idea in supporting the independence of the community to reduce the current unemployment rate, the fact in the field that the level of entrepreneurship is still very low in supporting national economic independence, especially in the younger generation who focus after finishing school and college enter the world of work not entrepreneurship, from this phenomenon, more in-depth research is needed related to the factors that influence entrepreneurship. The purpose of this study was to analyze social media factors, information technology, and young people's entrepreneurial interest in entrepreneurship. The research sample used a saturated sample, namely 130 Pelita bangsa university student respondents. The research method uses descriptive and inferential statistics with a quantitative approach, the data analysis used is multiple linear regression analysis. The results showed that social media variables and entrepreneurial interest had a significant effect with a positive direction on entrepreneurship, while information technology variables had no effect on entrepreneurship.
Strategi Pendampingan Penggunaan Media Sosial yang Positif dan Produktif bagi Generasi Alpha Zaenur Rozikin; Antika Zahrotul Kamalia; Wiyarno Wiyarno; Mahesa Rezky Ramadhan; Qoriah Ar Raudhatul Hasanah
Madaniya Vol. 6 No. 1 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1139

Abstract

Program Strategi Pendampingan Penggunaan Media Sosial yang Positif dan Produktif bagi Generasi Alpha di MI AT-Taqwa Cikarang Selatan bertujuan untuk meningkatkan keterampilan siswa dalam menggunakan media sosial secara bijak dan produktif. Program ini difokuskan pada empat indikator utama, yaitu pemahaman penggunaan media sosial yang positif, pembuatan konten edukatif, kesadaran akan keamanan digital, dan pemanfaatan media sosial untuk pengembangan diri. Melalui pendampingan yang intensif, peserta berhasil mengidentifikasi cara-cara positif dalam menggunakan media sosial, membuat dan membagikan konten yang bermanfaat, serta memahami langkah-langkah perlindungan data pribadi. Hasil program menunjukkan bahwa peserta mampu memanfaatkan media sosial dengan lebih produktif, yang tidak hanya meningkatkan keterampilan digital mereka tetapi juga membentuk kebiasaan positif dalam berinteraksi di dunia maya.
Pemberdayaan Pelajar Digital Melalui Pengenalan Dasar Rekayasa Perangkat Lunak Amali Amali; Antika Zahrotul Kamalia; Wiyarno Wiyarno; Yefta Ondi Spalanzani Simatupang; Ahmad Amrullahalhafizh
Madaniya Vol. 6 No. 1 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1143

Abstract

Program Pemberdayaan Pelajar Digital melalui Pengenalan Dasar Rekayasa Perangkat Lunak (RPL) pada siswa SMPN 5 Cikarang Selatan bertujuan untuk meningkatkan keterampilan digital dan pemahaman dasar mengenai pengembangan perangkat lunak. Program ini mencakup pengenalan konsep dasar RPL, penggunaan alat pengembangan perangkat lunak, serta keterampilan pemrograman dan pengalaman berkoloborasi perancangan aplikasi RPL. Hasil evaluasi menunjukkan bahwa siswa berhasil mencapai hasil yang melebihi target pada hampir seluruh indikator yang ditetapkan, seperti pemahaman dasar RPL (90%), kemampuan menggunakan alat pengembangan perangkat lunak (85%), keterampilan pemrograman (80%), pemahaman etika digital (75%), dan kemampuan koloborasi (85%). Peningkatan ini mencerminkan efektivitas pendekatan yang menggabungkan teori dengan praktik langsung, serta kolaborasi. Program ini tidak hanya memberikan keterampilan teknis, tetapi juga membangun kesadaran siswa tentang etika dalam teknologi dan pentingnya kerjasama koloborasi. Secara keseluruhan, program ini berhasil mempersiapkan siswa untuk menghadapi tantangan di dunia digital dengan keterampilan yang relevan dan bertanggung jawab.
ANALISIS PUBLIC RELATION, ADVERTISING, DAN DIRECT MARKETING TERHADAP LOYALITAS PELANGGAN ES.TEH INDONESIA Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1365

Abstract

Es.teh Indonesia is a franchise engaged in the beverage sector, where Es. Indonesia has a reasonably large name in the beverage sector; the development of Es.teh Indonesia is relatively fast and has been around for a long time, so an evaluation is needed regarding marketing strategies, promotions, and those that cause significant customer loyalty. From these problems, the purpose of this study was to examine the effect of Public Relations, Advertising, and Direct Marketing on Customer Loyalty of Es.teh Indonesia. The method of analyzing this research uses a quantitative descriptive approach to look for influential relationships between research variables; the sample taken is Indonesian Es.teh customers with a purposive sampling method of 100 respondents, and the research data analysis technique uses SEM (Stuctural Equation Modelling). The results showed that public relations significantly affected customer loyalty, then advertising and direct marketing variables had no effect on customer loyalty in Indonesia.
ANALISIS INFLUENCER MARKETING, ONLINE CUSTOMER REVIEW, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ONLINE GEN MILENIAL Wiyarno Wiyarno; Indra Permana; Erna Apriani
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1455

Abstract

In this digital age digital age, online shopping transactions have become a habit that has become ubiquitous It has mushroomed everywhere even almost all circles. Various generations are in fact already so familiar with online shopping transactions, not just shopping, but also selling online. shopping, but the way of selling has also been dominated by online. Changes and technological developments have become one of the strong factors in changes in online behavior at this time, so that the online behavior at this time, so that technological sophistication makes online purchasing decisions very necessary to be analyzed more deeply. online purchasing decisions need to be analyzed more deeply. No wonder if the development of digitalization in influencing human behavior is so fast, because by only transacting online we don't need to leave the house, save time, and can transact online. time, and can transact virtually, and buy and sell online. Basically the purpose of the research conducted to analyze the factors that influencing online purchasing decisions especially millennial genes, namely influencer marketing, online customer review, and digital marketing. marketing, online customer reviews, and digital marketing. Type of research is quantitative research with the research sample being gen millennial students of Pelita Bangsa University who have made online shopping transactions with a purposive sampling of 100 respondents. shopping online with purposive sampling 100 respondents. Data analysis technique using SEM (Stuctural Equation Modeling). The results of this study indicate that the influencer marketing variable does not affect the millennial gen online purchasing decision, then the online customer review variable does not affect the millennial gen online purchasing decision, but the digital marketing variable affects the millennial gen online purchasing decision
Co-Authors Abdul Latif Ahmad Amrullahalhafizh Amali Amali Antika Zahrotul Kamalia Erna Apriani Fachrial Banyu Asmoro Indra Permana Indra Permana Isarianto Isarianto Mahesa Rezky Ramadhan Qoriah Ar Raudhatul Hasanah Yefta Ondi Spalanzani Simatupang Zaenur Rozikin Zulfa Zakiatul Hidayah