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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Rahmi Meutia
Manajemen, Fakultas Ekonomi, Universitas Samudra
Economics, Econometrics & Finance

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Pengaruh Keragaman Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Brandan Donuts Di Pangkalan Berandan Muhammad Tulus Pekerti; Erni Junaida; Rahmi Meutia
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3707

Abstract

This study aims to determine the effect of product diversity and price on consumer satisfaction of Brandan Donuts in Pangkalan Berandan. This study used a sample of 96 respondents with a minimum purchase frequency of two or more times. The method of analysis used multiple linear regression, t test, F test and coefficient of determination test. The results of this study show Y = 5.484 + 0.612X1 + 0.313X2. The results of the t test show that the product diversity factor has a significant effect on consumer satisfaction of Brandan Donuts in Pangkalan Berandan, price has a significant effect on consumer satisfaction of Brandan Donuts in Pangkalan Berandan. The results of the coefficient of determination test (adjusted R2) obtained a value of 0.556 or 55.6%, this means that product diversity and price variables affect Brandan Donuts consumer satisfaction in Pangkalan Berandan. While the remaining 44.4% is influenced by other variables not examined in this study.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Hemat Laundry Tanjung Pura Audri Pratiwi; Suri Amilia; Rahmi Meutia
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3713

Abstract

This study aims to determine the effect of service quality, price, simultaneously on customer satisfaction at Tanjung Pura Laundry Savings. The sample used in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and coefficient of determination test. The regression equation in this study is  Y = 3,820 + 0,115X1 + 0,190X2. Service quality has a significant effect on customer satisfaction at Tanjung Pura Laundry Savings, where from the t test results, the t sig value is satisfaction at Tanjung Pura Laundry, where the t test results obtained the t sig value. and location simultaneously have a satisfaction at Tanjung Pura Laundry Savings, where from the F test the F value of sig is obtained. 0.000 < 0.05. From the coefficient of determination test it can be explained that service quality, price, affect customer satisfaction at Tanjung Pura Laundry Savings by 59,4%, while the remaining 40,6% is influenced by other variables outside this research model.
Co-Authors Audri Pratiwi Erni Junaida Muhammad Tulus Pekerti Suri Amilia