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All Journal Niagawan Jurnal Manajemen & Keuangan Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis Jurnal Samudra Ekonomika Pelita Masyarakat International Journal on Social Science, Economics and Art JURNAL MANAJEMEN AKUNTANSI (JUMSI) Global Science Society e-Jurnal Apresiasi Ekonomi

Suri Amilia

Fakultas Ekonomi, Universitas Samudra

Author-ID : 2485809

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen pada Warung Kanasha di Kota Langsa Suri Amilia; Ayu Novianti
Jurnal Manajemen dan Keuangan Vol 5 No 1 (2016): JURNAL MANAJEMEN & KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.533 KB)

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh bauran pemasaran terhadap kepuasan konsumen pada Warung Kanasha di Kota Langsa. Penelitian ini menggunakan data primer yang bersumber dari kuesioner penelitian yang disebarkan kepada 96 orang responden terpilih. Data yang diperoleh dianalisis dengan menggunakan persamaan regresi linier berganda, koefisien determinasi, uji t dan uji F. Hasil penelitian untuk persamaan regresi linier berganda diperoleh: KK = 2,709 + 0,189Prod - 0,011H + 0,041Prom + 0,278T + 0,054O + 0,081LF + 0,223. bauran pemasaran yang terdiri dari produk, promosi, tempat, orang/karyawan, lingkungan fisik dan proses memberikan pengaruh positif terhadap kepuasan konsumen dan harga memberikan pengaruh negatif terhadap kepuasan konsumen. Koefisien determinasi (R2) diperoleh sebesar 0,417 atau bila dipersentasekan 41,7% variabel produk, harga, promosi, tempat, orang/karyawan, lingkungan fisik dan proses memberikan pengaruh terhadap kepuasan konsumen pada Warung Kanasha di Kota Langsa dan sisanya 58,3 % dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Uji t atau uji secara parsial untuk variabel produk secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen, harga secara parsial berpengaruh negatif dan tidak signifikan terhadap kepuasan konsumen, promosi secara parsial berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen, tempat secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen, orang/karyawan secara parsial berpengaruh positifq dan tidak signifikan terhadap kepuasan konsumen, lingkungan fisik secara parsial berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen dan proses secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen. Selanjutnya uji F secara simultan atau bersama-sama produk, harga, promosi, tempat, orang/karyawan, lingkungan fisik dan proses berpengaruh signifikan terhadap kepuasan konsumen pada Warung Kanasha di Kota Langsa.

Pengaruh Faktor-Faktor Ekuitas Merek Sepeda Motor Yamaha terhadap Keputusan Pembelian Masyarakat Kecamatan Indra Makmu Aceh Timur Suri Amilia
Jurnal Manajemen dan Keuangan Vol 4 No 1 (2015): JURNAL MANAJEMEN & KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.893 KB)

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh ekuitas merek yang terdiri dari kesadaran merek, kesan kualitas, loyalitas merek dan asosiasi merek terhadap keputusan pembelian pada masyarakat Kecamatan Indra Makmu Aceh Timur. Penelitian ini menggunakan data primer yang diperoleh dari kuesioner yang diberikan kepada 96 orang sampel. Data kemudian di analisis dengan menggunakan persamaan regresi linier berganda, uji statistik dan koefisien determinasi. Hasil diperoleh KP= 1,073+0,358Km+0,280Kk+0,324Am+0,207Lm. Pada variabel kesan kualitas, t hitung > t tabel (2,646>1,986). Pada variabel Loyalitas merek t hitung > t tabel (2,732>1,986). Pada variabel asosiasi merek t hitung > t tabel (2,125>1,986) dengan demikian secara parsial dapat dinyatakan kesadaran merek, kesan kualitas, loyalitas merek dan asosiasi merek berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha di Kecamatan Indra makmu Aceh Timur.Hipotesis yang menyatakan kesadaran merek, kesan kualitas, loyalitas merek dan asosiasi merek berpengaruh secara simultan terhadap keputusan pembelian sepeda motor Yamaha di Kecamatan Indra Makmu Aceh Timur, dapat diterima yang dapat dibuktikan dengan uji F diperoleh F hitung > F tabel (22,351>2,70) sehingga dapat dinyatakan secara simultan atau bersama-sama kesadaran merek, kesan kualitas, loyalitas merek dan asosiasi merek berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha di Kecamatan Indra Makmu Aceh Timur.R Square sebesar 0,496 berarti 49,6% variabel Keputusan Pembelian dapat dijelaskan oleh kesadaran merek, kesan kualitas, loyalitas merek dan asosiasi merek.

Analysis of The Effect of Non-Cash Payments, Interest Rate, and The Amount of The Money Circulation on Inflation in Indonesia Ananda Putri; Safuridar Safuridar; Suri Amilia; Asnidar Asnidar
International Journal on Social Science, Economics and Art Vol. 11 No. 4 (2022): February: Social Science, Economics and Art
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v11i4.59

This study aims to determine how the partial and simultaneous influence of non-cash payments, interest rates and the money supply on inflation in Indonesia. This research was carried out from January 2021 to June 2021. The type of research data is quantitative. The independent variables in this study are non-cash payments (X1), interest rates (X2), and the money supply (X3) while the dependent variable is inflation (Y) with the object of research in Indonesia. Sources of data were collected in the form of secondary data for the 2009-2019 time series obtained from Bank Indonesia and the Central Statistics Agency. The analytical method used is multiple linear regression and classical assumption test. The results of the study partially state that non-cash payments and the money supply do not affect inflation, while interest rates have a significant effect on inflation in Indonesia. Simultaneously non-cash payments, interest rates and the money supply have a significant effect on inflation in Indonesia. ScoreR square is 0.4670 or 46.70%, meaning that the variables of e-money, interest rates, and the money supply affect inflation in Indonesia by 46.70%, while the remaining 53.30% is influenced by other factors outside the study.

Pengaruh Melek Finansial, Sosialisasi Orang Tua, dan Teman Sebaya Terhadap Perilaku Menabung Mahasiswa Bidik Misi Fakultas Ekonomi Universitas Samudra Suri Amilia; Tengku Putri Lindung Bulan; Muhammad Rizal
Jurnal Samudra Ekonomika Vol 2 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Samudra

The objective of the research was to find out the financial literacy, socialisation of parents,and peers influence of the saving behaviour of bidikmisi students on Fakultas Ekonomi - Universitas Samudra. Data collection techniques were conducted by distributing questionnaires with a Likert scale with the number of respondents as many as 197 people. Data analysis method using multiple linear regression, with multiple linear regression analysis equation in research are: Y = 12, 388 + 0,244X1 + 0,436X2 + 0,074X3. The value of Adjusted R Square obtained by 0,28 or 28% indicates the ability of financial literacy variables, socialisation of parents, and peers, in explaining the saving behaviour of 32,8%, while the remaining 72% is influenced by other factors not researched. Significant value for financial literacy is 0,002 < alpha 0,05, financial literacy variable have a significant effect of the saving behaviour, and the hypothesis accepted. Significant value for a socialisation of parents 0,000 < alpha 0,05, Variables of socialisation of parents significantly influence of the saving behaviour. Thus the hypothesis accepted. Significant value for peers of 0,380 > alpha 0,05, Peer variables significantly influence of the behaviour saving. Thus the hypothesis is rejected.

Pengaruh Akses/Keterjangkauan dan Keamanan/Kenyamanan terhadap Kepuasan Pengunjung Objek Wisata Hutan Mangrove Kota Langsa Suri Amilia
Jurnal Samudra Ekonomika Vol 4 No 1 (2020)
Publisher : Fakultas Ekonomi Universitas Samudra

Penelitian dilakukan dengan tujuan untuk mengetahui pengaruh akses/keterjangkauan dan keamanan/kenyamanan terhadap kepuasan pengunjung objek wisata hutan Mangrove Kota Langsa. Penelitian ini menggunakan sampel sebanyak 96 responden yang merupakan pengunjung objek wisata hutang mangrove Kota Langsa. Metode analisis data menggunakan persamaan regresi linier berganda, uji hipotesis (uji t dan uji F), serta uji koefisien determinasi (R Square). Hasil penelitian diperoleh Y = 0,222 + 0,297X1 + 0,592X2. Hasil uji hipotesis secara parsial akses/keterjangkauan dan keamanan/kenyaman berpengaruh signifikan terhadap kepuasan pengunjung objek hutan mangrove Kota Langsa. Hasil uji hipotesis secara simultan, akses/keterjangkauan dan keamanan/kenyaman berpengaruh signifikan terhadap kepuasan pengunjung objek hutan mangrove Kota Langsa. Hasil uji koefisien determinasi (R Square) sebesar 0,479 atau sebesar 47,9% variabel akses/keterjangkauan dan keamanan/kenyaman mempengaruhi kepuasan pengunjung objek hutan mangrove Kota Langsa.

Pengaruh Persepsi Konsumen terhadap Kualitas Layanan dan Minat Beli di Kota Langsa (Ritel Tradisional vs Modern) Tengku Putri Lindung Bulan; Riny Chandra; Suri Amilia
Jurnal Samudra Ekonomi dan Bisnis Vol 9 No 2 (2018)
Publisher : Universitas Samudra

Penelitian ini bertujuan untuk mengetahui: (1) pengaruh persepsi konsumen secara langsung terhadap kualitas layanan; (2) pengaruh persepsi konsumen secara langsung terhadap minat beli; (3) pengaruh kualitas layanan secara langsung terhadap minat beli; dan, (4) untuk mengetahui pengaruh persepsi konsumen secara tidak langsung terhadap minat beli melalui kualitas layanan, pada ritel tradisional dan modern di Kota Langsa. Jumlah sampel sebanyak 399 orang ditentukan melalui rumus Slovin, sementara pemilihan responden menggunakan teknik proportionate stratified random sampling. Metode analisis data menggunakan path analysis. Hasil penelitian membuktikan persepsi konsumen secara langsung berpengaruh signifikan terhadap kualitas layanan; persepsi konsumen secara langsung berpengaruh signifikan terhadap minat beli; kualitas layanan secara langsung berpengaruh signifikan terhadap minat beli; dan, persepsi konsumen secara tidak langsung berpengaruh tidak signifikan terhadap minat beli melalui kualitas layanan. Nilai koefisien determinasi bahwa 86,2% informasi yang terkandung dalam data dapat dijelaskan oleh model, namun masih terdapat, sedangkan sisanya dijelaskan oleh error dan variabel lainnya di luar model penelitian.

Pelatihan Pengembangan Tanaman Obat Keluarga Melalui Peran Serta Masyarakat Di Kampung Seuriget Kecamatan Langsa Barat Syardiansah Syardiansah; Ayu Artlinta; Suri Amilia; Rahmi Meutia
Pelita Masyarakat Vol 2, No 2 (2021): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v2i1.3799

The purpose of training the development of family medicinal plants through the participation of the community in Kampung Seuriget, Langsa Barat Subdistrict is to increase the interest of the community to be able to utilize vacant land around the house or yard so as to produce better use value for daily use from the value of family medicinal plants. economical. This training activity involved villagers as suspicious as especially housewives. The implementation of this training involved partners, namely the Seuriget Health Center in West Langsa District. The training method uses the apprenticeship method (direct guidance and work). The family medicinal plant development training was carried out from 7 February 2017 to 10 April 2017 with details of the activities including: making land for cultivation, plant nurseries and planting medicinal plants. The results obtained by the training participants were that they had begun to be able to prepare the land for the crops in the house and to grow crops according to the type of medicinal plants they were interested in. Furthermore, it is expected that the results of this family medicinal plant can be further processed to be able to become food ingredients or other types of processed products of economic value, not just limited to drugs.

PEMBERDAYAAN PEREMPUAN MANDIRI DENGAN TEKNOLOGI DIGITAL MARKETING DI GAMPONG SUKAJADI KEBUN IRENG KECAMATAN LANGSA LAMA KOTA LANGSA Tengku Putri Lindung Bulan; Suri Amilia; Ziaul Maula
Global Science Society Vol 3 No 2 (2021): Global Science Society (GSS) Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : LPPM dan PM Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/gss.v3i2.3929

Conditions in the midst of the Covid-19 pandemic have an impact for women. Women must be able to empower themselves optimally so that they can provide added value to the family. This community service activity was carried out at Gampong Sukajadi Kebun Ireng Kecamatan Langsa Lama Kota Langsa which aims: (1) to provide socialization to housewives about the use of internet technology and the use of digital marketing technology-based marketing methods, (2) to provide motivation utilization of marketing methods based on digital marketing technology for entrepreneurship, and (3) assistance in making online sales media. This socialization activity was carried out using the lecture method, direct practice, and discussion and question and answer. This activity ends with an evaluation of the program of activities. The evaluation of this service activity was carried out by the PKM Team together with the community and the Sukajadi Kebun Ireng Village apparatus. The result achieved is that community service activities run well and smoothly. This can be seen from the enthusiasm and enthusiasm of the participants in participating in the socialization. Village officials and housewives were very active and involved during this socialization activity because they wanted to become strong, independent and prosperous women in order to help the family economy.

TRAINING AND ASSISTANCE OF A LIVING PHARMACEUTICAL CULTURE BY UTILIZING A HOME YARD IN GAMPONG KARANG ANYAR, LANGSA BARO DISTRICT LANGSA CITY Meutia Dewi; Suri Amilia; Muhammad Muaz Munauwar
Global Science Society Vol 4 No 1 (2022): Global Science Society (GSS) Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : LPPM dan PM Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/gss.v4i1.4266

Community service activities carried out at Karang Anyar Village, Langsa Baro District, Langsa City aimed to: (1) Socialize the types of traditional medicinal plants that are useful for health to housewives, (2) motivate the use of the yard for medicinal plants. traditional medicines, (3) using used materials as a medium for planting traditional medicines. This activity is carried out using counseling, discussion and question and answer methods. The training was carried out on how to plant and nursery by utilizing used goods as media. The result achieved in this activity is that the activity runs smoothly and in accordance with the previously determined plan because it gets positive appreciation from the village apparatus and the surrounding community, this can be seen from the licensing process to the final implementation of the activity. The community, especially housewives, were very enthusiastic in participating in this training activity because they wanted to become an independent and healthy community.

Pengaruh Varian Produk Dan Brand Image Terhadap Keputusan Pembelian Teh Pucuk Harum Di Kota Langsa Nanang Waluyo; Suri Amilia; Muhammad Rizqi Zati
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3711

This study aims to determine the effect of product variants and brand image on purchasing decisions of Pucuk Harum Tea in Langsa City. This study used a sample of 96 respondents who are consumers of Pucuk Harum Tea in Langsa City. Methods of data analysis using multiple linear regression equations, t test, F test and test the coefficient of determination. The results of this study show Y = 12.518 + 0.584X1 + 0.332X2. The results of the t test stated that product variants had a significant effect on purchasing decisions and brand image had a significant effect on purchasing decisions for Pucuk Harum Tea in Langsa City. The results of the F test stated that product variants and brand image had a significant effect on purchasing decisions for Pucuk Harum Tea in Langsa City. The results of the coefficient of determination test (Adjusted R2) obtained a value of 0.351 or 35.1% product variants and brand image can explain the purchase decision variable while the remaining 64.9% is influenced by other variables such as: cultural, social, personal, psychological factors and marketing mix .

Co-Authors Adriansyah Adriansyah Ananda Putri Asnidar Asnidar Audri Pratiwi Ayu Artlinta Ayu Novianti Dhea Junita Dhian Rosalina, Dhian Fadli, Mashur Gatot Wijayanto Maulana Rahman Meutia Dewi Meutia Dewi Muhammad Muaz Munauwar Muhammad Ridwan Verinanda Muhammad Rizal Muhammad Rizqi Zati, Muhammad Rizqi Nanang Waluyo Rahmi Meutia Rahmi Meutia Riny Chandra Safrizal Safrizal Safuridar Solly Aryza Syardiansah, Syardiansah Tengku Putri Lindung Bulan Tengku Putri Lindung Bulan Tengku Putri Lindung Bulan Tengku Putri Lindung Bulan Victor Ringhard Pattipeilohy Wahyu Busro Ziaul Maula, Ziaul

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