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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Hendri Rahmayani Asri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Hendri Rahmayani Asri; Ekaning Setyarini; Hantoro Arief Gisijanto; Nenik Diah Hartanti
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1283

Abstract

This study aims to determine the effect of customer experience and trust on customer repurchase intentions of products sold at Lazada mediated by customer satisfaction. Repurchase intention is a post-purchase action caused by the satisfaction felt by consumers for products that have been previously purchased or consumed. Repurchase intention can be understood with satisfaction and trust, as consumers tend to rely on their experience after the initial transaction.The data collection method used in this research is literature study and field study. The data used in this research is primary data. The variables used in this study are customer experience and trust as independent variables, while repurchase intention as the dependent variable and customer satisfaction as the mediating variable. The sample in this study using purposive sampling technique. The data in this study were processed using AMOS. Based on the results of this study, it shows that the variables of customer experience and trust have a positive effect on customer satisfaction. Customer experience variables have no effect on customer repurchase intentions. The trust variable has a positive effect on customer repurchase intention. Customer satisfaction variables have a positive effect on customer repurchase intentions. Customer satisfaction variables can mediate the indirect effect of customer experience and trust in Lazada.coc.id customer repurchase intentions. Lazada can continue to build customer trust so that customer repurchase intentions remain high. Lazada as an online sales website should be able to guarantee customer safety in making purchases and online payments so that buyer satisfaction increases.
Pengaruh Citra Merek, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin Nenik Diah Hartanti; Hendri Rahmayani Asri; Ekaning Setyarini; Budi Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 1 (2024): July 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i1.1985

Abstract

The skincare business is currently growing rapidly. With more and more new skincare brands emerging, the competition among skincare product entrepreneurs is becoming increasingly fierce. The purpose of this research is to determine and analyze the influence of brand image, product quality, and promotion on the purchasing decisions of Avoskin skincare products both simultaneously and partially. The research method used is quantitative. The population in this study consists of female consumers who have purchased Avoskin skincare products at least once. The sample size set is 150 respondents. The analysis method in this research uses primary quantitative data, with the following tests conducted: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T-test, F-test, and coefficient of determination using SPSS statistical testing tools. The sampling method used in this research is non-probability sampling with a purposive sampling technique. The results of the study show that partially, the Brand Image variable affects the Purchasing Decision with a significance value of 0.000 < 0.05 or a t-value of 3.854 > t-table of 1.984. Product Quality affects the Purchasing Decision with a significance value of 0.001 < 0.05 or a t-value of 3.558 > t-table of 1.984. Promotion partially affects the Purchasing Decision with a significance value of 0.000 < 0.05 or a t-value of 5.297 > t-table of 1.984. Simultaneously, Brand Image, Product Quality, and Promotion affect the Purchasing Decision with a significant value of 0.000 < 0.05.
Transformasi Digital UMKM Melalui Pemanfaatan Media Sosial Sebagai Strategi Pemasaran: Pengabdian Kartika Sari; Sri Kurniasih Agustin; Hendri Rahmayani Asri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5934

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kapasitas pelaku UMKM dalam menghadapi transformasi digital, melalui pemanfaatan media sosial sebagai strategi pemasaran. Kegiatan ini dilaksanakan melalui beberapa tahapan, meliputi sosialisasi, pelatihan, serta pendampingan. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman pelaku UMKM terhadap transformasi digital, dari sekadar penggunaan teknologi menjadi strategi terintegrasi dalam pengembangan usaha. Keterampilan teknis peserta dalam mengelola media sosial juga mengalami perkembangan, mulai dari pembuatan akun bisnis, pengelolaan profil usaha, hingga penyusunan konten yang lebih menarik. Peningkatan ini turut diikuti dengan tumbuhnya kesadaran akan pentingnya branding dan identitas usaha dalam membangun citra yang profesional di ruang digital. Lebih lanjut, terjadi perubahan pada pola pengelolaan media sosial yang menjadi lebih terstruktur dan konsisten, serta meningkatnya interaksi dengan konsumen yang berdampak pada perluasan jangkauan pasar. Kegiatan ini juga berhasil menumbuhkan kepercayaan diri pelaku UMKM dalam memanfaatkan teknologi, sekaligus membentuk pola pikir yang lebih adaptif terhadap perkembangan digital. Sebagai tindak lanjut, sebagian peserta mulai menyusun rencana pengembangan usaha berbasis digital secara lebih terarah. Dengan demikian, kegiatan pengabdian ini memberikan kontribusi nyata dalam meningkatkan kapasitas dan daya saing UMKM melalui pemanfaatan media sosial sebagai strategi pemasaran yang efektif dan berkelanjutan.
Co-Authors Budi Santoso Ekaning Setyarini Hantoro Arief Gisijanto Kartika Sari Nenik Diah Hartanti Sri Kurniasih Agustin