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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Maria Magdalena Bate’e
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KEBIJAKAN KEUANGAN NASIONAL TERHADAP PERMASALAHAN EKONOMI DAN BISNIS SELAMA PANDEMI COVID-19 DI INDONESIA Maria Magdalena Bate’e; Sipur Sipur; Rusmasari Marisya; Almastoni Almastoni; Tri Melda Mei Liana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1323

Abstract

Indonesia is a country affected by the Covid-19 outbreak, and this has caused various shocks, including in the economic and business sectors. In this case the economic side offers several solutions and the role of policy for the economy during the face of the co-19 pandemic. The purpose of this study is to determine the impact of the presence of the National Financial Policy on the field of Economy and Business in Indonesia today. The type of research used is a descriptive qualitative approach method with data analysis techniques and library research. The results of this study indicate that the Covid-19 Pandemic has had an impact on the global economy including the economy in Indonesia. This causes a decrease in demand for products and also affects investment realization. In this case the National Financial Policy has an impact and provides solutions in the field of Economy and Business during a pandemic including: (1) direct cash disbursement; (2) the existence of superior business capital assistance for the business sector or MSMEs; (3) increasing economic and financial literacy through the development of financial technology.
ANALISIS PENGADAAN BAHAN BAKU BRIKETDALAM MEMENUHI KEBUTUHAN TARGET PRODUKSIPADA UD DEOLEN SEJAHTERA DI KABUPATEN NIAS Tolona Gea; Maria Magdalena Bate’e; Jeliswan Berkat Iman Jaya Gea; Martha Surya Dinata Mendrofa; Ayler Beniah Ndraha
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 1 No. 4 (2024): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v1i4.1678

Abstract

The title of this research is entitled "Analysis of Procurement of Briquette Raw Materials to Meet Production Target Needs at UD. Deolen Sejahtera in Nias Regency." This research aims to understand the process of procuring briquette raw materials at UD. Deolen Sejahtera, evaluates the achievement of production targets, identifies obstacles in procuring raw materials, and analyzes the strategies used by the company to achieve production targets. The research method used is a longitudinal approach with a qualitative research type involving 5 informants consisting of 1 owner, 3 employees and 1 supplier. The research results show that UD. Deolen Sejahtera implements a procurement process that involves planning, purchasing, shipping and storing raw materials. Even though the company has extraordinary production targets, the achievement of raw material procurement targets during a certain period is still below 100%. Obstacles in procuring raw materials include price fluctuations, mismatch of purchasing costs with budget, and variations in supplier conditions. Companies adopt strategies such as in-depth understanding of raw material characteristics, clear agreements with suppliers, raw material stock planning, and effective labor monitoring to overcome these challenges. Through this research, it can be useful to provide insight into the importance of effective procurement management in maintaining the smooth production process and achieving company production targets
Analisis Inklusi Keuangan dan Literasi Keuangan terhadap Keberlangsungan UMKM di Kota Gunungsitoli Mendrofa, Yenti Grafille; Maria Magdalena Bate’e; Dedi Irawan Zebua; Eliagus Telaumbanua
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 1 (2024): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i1.2125

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Keberlanjutan UMKM. Metode pengumpulan data dalam penelitian ini menggunakan data primer yang diperoleh dari hasil pengisian kuisioner kepada 44 responden Pelaku UMKM di Kota Gunungsitoli. serta data sekunder yang diperoleh dari buku literatur serta jurnal yang berkaitan dengan penelitian ini. Metode analisis data yang digunakan uji validitas data, uji reliabilitas, analisis regresi berganda, uji koefisien determinan, uji t dan uji f. Hasil penelitian ini menunjukkan bahwa Literasi Keuangan dan Inklusi Keuangan berpengaruh positif dan signifikan terhadap Keberlanjutan Usaha UMKM secara parsial. Secara simultan Literasi Keuangan dan Inklusi Keuangan berpengaruh signifikan terhadap Keberlanjutan Usaha UMKM. Nilai adjusted R Square sebesar 0,781 yang artinya variabel inklusi keuangan dan literasi keuangan memberikan pengaruh sebesar 78,1 % terhadap variable keberlangsungan UMKM.  sedangkan 21,9% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini.
Pengaruh Strategi Segmentasi Pasar terhadap Kepuasan Pelanggan Kartu Telkomsel di PT Narindo Solusi Telekomunikasi Kota Gunungsitoli Fostina Fosilai Dachi; Maria Magdalena Bate’e; Nanny Artatina Bu’ulolo; Martha Surya Dinata Mendrofa
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.8111

Abstract

This study aims to determine the effect of market segmentation strategy on customer satisfaction of Telkomsel card users at PT Narindo Solusi Telekomunikasi, Gunungsitoli City, and to measure the magnitude of its effect. This research was motivated by the mismatch between the implementation of market segmentation and customer needs, reflected in complaints regarding service package suitability, network quality, and differences in customer characteristics. The study employed a quantitative survey approach. The population consisted of 4,000 Telkomsel customers, while 98 respondents were selected using purposive sampling. Data were collected through a five-point Likert-scale questionnaire and analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, simple linear regression, coefficient of determination (R²), and t-test with IBM SPSS Statistics version 27. The results show that market segmentation strategy has a positive and significant effect on customer satisfaction. The regression coefficient is 0.717, t-count is 20.292, and significance is <0.001. The correlation coefficient (R) is 0.901, while R² is 0.811, indicating that 81.1% of the variation in customer satisfaction is explained by market segmentation strategy. These findings indicate that more accurate segmentation based on demographic, geographic, psychographic, and behavioral characteristics can improve customer satisfaction.
Co-Authors Almastoni Almastoni Ayler Beniah Ndraha Dedi Irawan Zebua Eliagus Telaumbanua Fostina Fosilai Dachi Jeliswan Berkat Iman Jaya Gea Martha Surya Dinata Mendrofa Mendrofa, Yenti Grafille Nanny Artatina Bu’ulolo Rusmasari Marisya Sipur Sipur Tolona Gea